Matt Morin's Location
Oakland, California, United States, United States
Matt Morin's Contact Details
Matt Morin work email
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Matt Morin personal email
n/a
Matt Morin phone numbers
About Matt Morin
I've been told bullet points work. Here goes.Management:• Founded and ran (with 2 partners) Oakland-based ad agency, Arson. Acquired in 2017.• Participated and won more than 100 new business pitches.• Managed creative teams as large as 14 - including copywriters, art directors, designers, videographers/editors, content specialists and more.• Long track record of creating data- and insight-based creative that delivers business results.• Built creative departments on both the agency and client sides, hired creatives and put processes in place.Creative:• Deep experience writing and overseeing all media - traditional, digital, social, video, content creation, direct, mobile, event, collateral, email and more.• Worked in nearly every category, especially financial, CPG, and biotech.• Passionate about branding, but I can do it all.• I love making cool things with fun people.Trivia:• I have an ad in the Smithsonian Museum of African American History.• Effie Award finals judge, multi-time Caples Award judge, multi-time Addy Award judge.• I wrote the One Show's rule outlawing scam award submissions.Did those bullet points work? If so, let's talk.
Matt Morin's Current Company Details
Various
Director of creatives. Writer of copy.
Matt Morin Work Experience Details
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Creative DirectorVarious Mar 2011 - PresentIn my years in advertising, I've done it all on both the agency and client sides. My background is in traditional advertising, but I've done plenty of digital and social marketing, video, DM, email and even sustainability marketing. I've helped ad agencies win and grow business by delivering results for the clients, and I've helped client-side businesses build brands while delivering day-to-day results that exceed expectations. If you have an interesting challenge—big, small, or in between, I'm up for it. Let's talk.What I learned: I still love doing the work. I love going above and beyond. I love a new challenge.
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Creative DirectorContrast Designworks Jul 2023 - Jun 2024Los Altos, California, Us• Creative Director hired to grow and oversee the copy and content group, and as you can tell, that didn't really get to happen. • I did some fun work in a short amount of time with some great people though. • Big swings at big challenges are my thing and sometimes they don't work out. C'est la vie. -
Creative Director/CopyVsa Partners Jan 2022 - Oct 2022Chicago, Il, Us• Creative Director on Google, Salesforce, Robern and GE Healthcare.• There's a good story here. Ask me about it. -
Creative DirectorPlastiq Apr 2020 - Jan 2022San Francisco, California, Us• Creating everything from a new brand look/feel/voice (in the works) and new product naming, to concepting/writing email marketing, social media, landing pages, content, general advertising, and website work.• Partnering closely with the Product Team to roll out marketing for nearly a dozen new products and features—many of which have already contributed millions in additional revenue to the company bottom line.• Adding numerous pieces to the Sales Team's toolkit, allowing them to quickly ramp up adoption of Plastiq's most important new products.• Working hand-in-glove with the Engagement Team to expand current customer adoption of new products and features.• Part of the team managing an external media buying group focused on specific acquisition and partner projects.• Created company's first-ever co-marketing campaign with Visa. -
FounderThe San Francisco Egotist May 2010 - Jan 2022Yes, I ran the SF Egotist anonymously from its inception until passing the baton over to new owners at the start of 2022. I somehow managed to keep it a secret from all but 3 people for over a decade. (Shhh... it's still a secret. We'll see how many of you see this and find out.)I created all the content - as many as a dozen posts a day for years, and it was one of the proudest accomplishments I have in my advertising career. I still love advertising, creativity and making cool shit, but it was time for new blood. (And no, I don't know who's taking it over or who runs any of the other Egotist city sites.)A huge, huge thank you to all the ad and pr people who sent in content and enthusiastically found me participants for all the crazy content ideas I came up with. You're the absolute best. Also a special thanks to everyone who contributed to the millions of page views I had over the years. It was incredible to see the support from the Bay Area ad community for more than a decade. And finally, I tip my hat to The Denver Egotist, who chose me to run their first city-specific spin-off site. They were absolutely amazing from Day 1 and they still are. They will forever have my gratitude for allowing me the privilege of running the SF Egotist.
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Creative DirectorUnison Aug 2019 - Apr 2020San Francisco, Ca, Us• Revamped Creative Team and processes to efficiently handle dozens of monthly internal and external requests from all teams throughout the company.• Worked with Sales Team in creating a suite of all-new sales materials (printed, video, digital) that helped add new customers and increase profits.• Used the Creative Team's design skills to collaborate with Product Team and help them more quickly launch new/revised products.• Partnered with Growth Team to deliver weekly fast-turn, testable social media campaigns that enhanced top-of-funnel lead gen and acquisition.• Created all materials for the Executive Team for new business/investor pitches and helped them solidify thought leadership positions with content strategy, creation and design.• Coordinated with PR and Event Groups to increase brand awareness and affinity, as well as juice lead-gen strategy through social media and events.• Worked closely with Legal Team to speed state-by-state regulatory acceptance via revised presentation materials and required customer education.What I learned: The importance of every internal division's goals laddering up to the larger company goals and how an internal creative team can facilitate all of them with the right leadership. -
Creative DirectorFirewood. May 2018 - Jan 2019San Francisco, Ca, Us• Oversaw the work of various copywriter/art director teams (some imbedded at client offices) including Google SMB, Google Shopping, and Google Pay.• Worked on multi-channel Google SMB program responsible for tens of millions in revenue for Google. Collaborated with Partner Team to produce marketing kits for hundreds of small business partners.• Expedited creative delivery of highly successful Google Shopping holiday email partner campaigns. Worked with retailers Target, Parachute, Jockey, Office Depot and more to coordinate sales messages and assets. • Managed creation and production of Google Pay emails. Acquisition projects expanded reach in the United States, while CRM projects focused internationally—with creative developed and launched specifically for dozens of EU countries.• On team responsible for multiple new business pitches/wins.What I learned: How important a consistent brand is in delivering day-in, day-out tangible results for a business. -
Creative DirectorRecreation Jan 2017 - May 2018San Francisco, California, Us• Managed the creative work at the 10-person agency. • Direct hands-on concepting and copywriting for the majority of projects that came through the shop including print, video, social media, package design, website builds, taglines, content and more. • Part of New Business Team which pitched and won multiple new pieces of business that added several million in revenue to the agency.• My team's creative work was directly responsible for additional existing client growth.What I learned: That small and scrappy is not only fun, but essential to today's marketing environment and the clients we serve. -
Co-Founder/Creative DirectorArson Jan 2014 - Jan 2017• Co-managed all aspects of agency business and creative.• Agency immediately profitable and remained profitable through acquisition.• Grew revenue by more than 2x year-over-year.• Co-led team responsible for all new business wins.• Responsible for quarterly/yearly business goals and strategy.• Part of team responsible for agency acquisition in January of 2017.What I learned: That there is nothing in my career that I have been as proud about as starting my own company and watching it succeed.
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Creative DirectorReal Branding Jan 2009 - Apr 2011Us• Creative Director on multiple agency accounts, with main duties on Michelob ULTRA - which I helped win and helped grow billings by nearly 2000% in less than a year. • Managed agency copywriters and art directors. Oversaw copy standards for major clients. Worked closely with developers on all digital projects.• New business wins and client growth led to agency acquisition in 2011.What I learned: Understanding the goals of your clients, and then both meeting them and going the extra mile, is essential. -
Associate Creative DirectorT3 May 2008 - Jan 2009Austin, Tx, Us• Co-led the creative department of T3's San Francisco office.• On New Business Team responsible for largest agency wins - Facebook and Taco Bell.What I learned: Pre-Zoom, it was hard being a satellite office, so building a culture of connection was important. -
Creative DirectorSaatchi & Saatchi S Oct 2006 - May 2008London, Greater London, Gb• Built, led, and grew the creative department. • Worked with WalMart on company's largest internal employee sustainability program in company history. • Senior member of the transition team when Saatchi & Saatchi bought the company. What I learned: With clients like Walmart, almost anything is possible and no idea is too small to make a massive impact on the business.• Part of Senior Management Leadership. -
Associate Creative DirectorDigitas/ Modem Media Mar 2004 - Oct 2006Boston, Massachusetts, Us• Led creative on agency's largest national accounts (Charles Schwab and Wells Fargo), growing client billing for both year over year.• Ran creative for bi-annual Schwab program that brought in more than $1 billion in new deposits each time.• Oversaw large staff of creatives and freelancers.What I learned: How to satisfy the needs of both multiple internal departments as well as complex client relationships. I also learned there's nothing like a strong process to speed everything up. -
Creative DirectorFm Advertising Jan 2001 - Mar 2004• Founder and Creative Director responsible for winning several local and national accounts.What I learned: There's nothing like taking the leap and starting your own business. And who you start that business with makes all the difference (this time in a good way).
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Senior CopywriterGardner Geary Coll May 2000 - Jan 2001• Writer on agency's largest national accounts, including Stri-Dex.• Participated in multiple new businesses wins.What I learned: Sometimes advertising can be 100% fun. People having their own offices beats the open office plan any day. The good times don't always last. -
Senior CopywriterHighway One Jan 1997 - Apr 2000
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CopywriterVarious Jun 1995 - Jan 1997
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CopywriterElgin Syferd/Drake Jun 1993 - Jun 1995
Matt Morin Skills
Creative Direction
Creative Strategy
Advertising
Integrated Marketing
Interactive Advertising
Interactive Marketing
Marketing
Digital Marketing
Online Advertising
Copywriting
Brand Development
User Experience
Concept Development
Online Marketing
Digital Strategy
Marketing Strategy
Creative Development
Social Media
Content Strategy
Direct Marketing
Outdoor Advertising
Social Media Marketing
Art Direction
Direct Mail
Creative Problem Solving
Awesomeness
Interaction Design
Promotions
Social Marketing
Broadcast
Ideation
Campaign Development
Facebook
Radio
Storytelling
Matt Morin Education Details
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University Of OregonJournalism/Advertising
Frequently Asked Questions about Matt Morin
What company does Matt Morin work for?
Matt Morin works for Various
What is Matt Morin's role at the current company?
Matt Morin's current role is Director of creatives. Writer of copy..
What is Matt Morin's email address?
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What is Matt Morin's direct phone number?
Matt Morin's direct phone number is +141576*****
What schools did Matt Morin attend?
Matt Morin attended University Of Oregon.
What skills is Matt Morin known for?
Matt Morin has skills like Creative Direction, Creative Strategy, Advertising, Integrated Marketing, Interactive Advertising, Interactive Marketing, Marketing, Digital Marketing, Online Advertising, Copywriting, Brand Development, User Experience.
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