Matt M.

Matt M. Email and Phone Number

Managing Partner @ Media Cloud Cover & Programmatic Therapy
New York, NY, US
Matt M.'s Location
New York, New York, United States, United States
Matt M.'s Contact Details
About Matt M.

Matt is an accomplished professional with a proven history of driving growth in the media, cloud, streaming, and SaaS sectors. His expertise in sales strategy, product marketing, and revenue operations makes him an invaluable advisor for organizations seeking to refine their go-to-market strategy, optimize existing technology and support workflows, and deliver solutions uniquely aligned with market demand.Matt's career began in telecommunications, where he developed a strong foundation in the underlying technologies that drive modern systems. Since transitioning to the media and ad tech industries in 2008, he has consistently demonstrated his ability to unpack complex situations and technical requirements, empowering organizations to overcome inertia and take decisive action in sales planning, product development/positioning, and execution.Multiple Start-Ups | Lean Execution | Hands-On Contributor | Cross-Functional Collaborator INDUSTRIES SERVED• Software Applications / Software as a Service (SaaS) / Cloud Compute & Job Orchestration• Telecommunications / Internet / Shared & Enterprise Web Hosting & Connectivity• Tradition & Digital Media / Ad-Tech / Cross-Platform / Data / Video - OTT / CTV• Payroll / Banking / Financial / Employee Benefits / Human ResourcesTECHNICAL UNDERSTANDING• AVOD/SVOD/FAST cloud-transcoding, packaging & microservices• Job orchestration and multi-cloud compute management• Traditional Media (linear television and digital media)• Advertising automation (everything programmatic) • Advanced-Data modeling & syndicated research • Software development certified scrum master• Everything OTT (ctv and connected devices)• Enterprise web hosting/server architecture

Matt M.'s Current Company Details
Media Cloud Cover & Programmatic Therapy

Media Cloud Cover & Programmatic Therapy

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Managing Partner
New York, NY, US
Matt M. Work Experience Details
  • Media Cloud Cover & Programmatic Therapy
    Managing Partner
    Media Cloud Cover & Programmatic Therapy
    New York, Ny, Us
  • Media Cloud Cover
    Managing Partner
    Media Cloud Cover Jan 2007 - Present
    We're a seasoned team of executives driven by a shared passion for empowering businesses to grow and thrive. We understand the relentless pressures companies face to stay competitive. Our team brings over a century of combined experience across media and entertainment, telecommunications, advertising, ad-tech, enterprise software, SaaS, and streaming technologies. Our approach is deliberate. We examine each aspect of the business before making any recommendations. Assessments of brand positioning and comms, sales process and strategy, product positioning, marketplace alignment, and the underlying support workflows are foundational requirements to level expectations and set the stage for real business transformation. We solve problems for our clients, and we solve them fast.- Market Potential and Competition Landscape Analysis- Core Value Proposition and Ideal Client Profile Identification- People, Process, and Technology Audits and Operational Future-Proofing- Product Vision, Execution, Sales & Marketing Readiness, and External Comms- Business Expansion and Scaling: Strategic Partnership Evaluation and M&A Analysis- Advanced Revenue Modeling, Resource Allocation, and Long Term Growth StrategiesMedia Cloud Cover Services: https://www.mediacloudcover.com/services
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  • Wally Moon
    Partner, Media & Channel Partnerships
    Wally Moon Apr 2024 - Present
    At Wally Moon, our vision propels us to transform healthcare accessibility and patient engagement. Our dedication lies in furnishing accessible, cost-effective, and premium medications via our telehealth portal and platform. We aim to empower individuals to manage their health by providing a dependable, hassle-free avenue for prescription medications. We champion the belief that everyone merits seamless access to essential medicines, and our commitment is unwavering in fulfilling that pledge. Embracing innovation, convenience, and patient-centricity, we stand poised to help redefine healthcare.As the Head of Media and Channel Partnerships at Wally Moon MD, I drive strategic relationships for Wally Moon MD designed to expand our brand's reach and impact. By collaborating with preferred resellers, premium media outlets, and health and wellness industry experts/influencers, I work to ensure alignment between all client touchpoints and our suite of available treatments.
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  • Dature (Day Chr)
    Venture Partner
    Dature (Day Chr) May 2024 - Present
    dature (day·chr) is a diversified private equity investment, venture capital, and management consulting firm. We partner with founders, leaders, and management teams to unlock revenue and increase bottom-line margins.We are a team of leaders who have worked in Fortune 500 corporations and have built successful companies. We know what it takes to drive revenue and run successful organizations at scale.Our unique perspective comes from the hard-earned experience of building and running businesses. Dature’s partnerships are grounded in shared values — we believe success comes through smart and hard work with partnerships focused on aligned successWe help transform companies into industry leaders by accelerating growth together.
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  • Erpr Group
    Advisor
    Erpr Group Apr 2024 - Present
    New York, New York, Us
    ERPR Group is a public relations consultancy specializing in media relations. We are project-based, with average projects spanning four to eight weeks. We have helped businesses across a range of industries to reach their key audiences via strategic media relations and publicity campaigns.ERPR Group has secured press coverage for every project we have worked on. Our expertise is in both developing and executing earned media strategies that deliver results while strategically positions brands for on-going media engagement. Our nimble approach to media relations allows us to successfully execute campaigns in short time frames.Recipient of 2016 Gobal ACE Award for Public Relations – Executive Visibility Campaign and Public Relations - BtoB Campaign of the Year.
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  • Nexstar Media Group, Inc.
    Svp Of Ad Product, Analytics, And Revenue Operations
    Nexstar Media Group, Inc. Aug 2023 - Apr 2024
    Irving, Tx, Us
    In addition to supporting the national ad operations team, my role has expanded to include ad product and analytics. The objective of this new role was to evaluate our current product catalog (including vendors), understand our owned and operated inventory dynamics, and identify short and long-term growth vehicles for the ad sales division.Evaluation -- Assembled a cross-property inventory composition report.- Monetization analysis by property, demand channel, and creative type.- Ad product(s) audit looking at effectiveness, market relevance, and profitability.- Ongoing vendor analysis (dsp, ssp, ad servers, oms, data, visualization, and measurement)Product(s) – - Linear coordination (OTT | DDL)- Performance optimization engine (Data)- Direct connect | inventory packaging (Alignment)
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  • Nexstar Media Group, Inc.
    National Ad/Revenue Operations
    Nexstar Media Group, Inc. Nov 2022 - Aug 2023
    Irving, Tx, Us
    I initially joined to optimize the sales-to-cash support system and enhance fulfillment capacity for the national sales organization. Over time, my responsibilities expanded to cover ad product and analytics. Baseline stability of this objective was met in eight months with the below tactics.Tactics:- Operational team alignment with sales- Process(s) consolidation and standardization- Unified communications and managerial oversight- Centralized source of truth for orders and campaign reporting- Integrated feedback loop and systematic approach to accountability- Automated hand-off of delivery data to finance for month-end invoicing
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  • Encoding.Com
    Director Of Global Sales And Channel Partnerships (Acquired By Telestream)
    Encoding.Com Jul 2019 - Nov 2022
    Aspen, Colorado, Us
    I helped large media and entertainment groups understand and actualize the benefits of media processing in the cloud. I am a strategic advisor and valued partner who ensures my client's success from ideation to execution.MEDIA PROCESSING FOR AVOD | SVOD | TVOD | OTT | BROADCAST | ADVERTISINGCloud Media Processing Benefits:- Elasticity, agility, scale, and innovation without all the overhead- Reduced maintenance costs and workflow future-proofing - Reliability with fully distributed compute redundancy- Easily accessible for remote team management*** Cloud = Predictable overhead and dynamic resource availabilityThe Encoding.com Difference:- Platform maturity and reliability (battle-tested 15+ years)- Purpose-built job orchestration for media processing in the cloud- 100% focused on powering complex, mission-critical VOD workflows- Deep Expertise in building custom solutions for large M&E brands & Telcos - Ability to handle bespoke requirements and rapidly deploy into production workflows- Proximity to enterprise video architect and engineering resources (strategy & guidance)
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  • Sito
    Svp Of Product Marketing & Channel Partnerships
    Sito Feb 2018 - Jun 2019
    Jersey City, Nj, Us
    Managed the overarching go-to-market strategy for each of SITO’s location-based data and media product offerings including sales strategy, strategic partnership opportunities, and the creation of the “Brand Momentum Index” B.I. tool.Executive Leadership Role reporting directly into the CEO and COO• Sales Strategy (defined targets, territory assignment, “certified seller” training, accountability) • Operational Strategy (sales-to-cash workflow optimization, build/buy/partner evaluations)• Inventory Packaging (usp isolation, platform alignment, and overall product simplification) • Partnership Identification (assessment, complimentary tech, new revenue channel, ROI potential)
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  • Sito
    Vp, Product Marketing & Strategy
    Sito Feb 2018 - Dec 2018
    Jersey City, Nj, Us
    - Go-To-Market Strategy (positioning, visuals, language, scripting, training, launch)
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  • Gamut. Smart Media From Cox.
    Vp Of Product Strategy And Workflow Automation
    Gamut. Smart Media From Cox. Aug 2008 - Feb 2018
    New York, Ny, Us
    Overseeing Gamut’s core product portfolio, new business development opportunities, and the implementation of system based automation to increase overall sales support productivity. This position worked across multiple domains including sales, marketing, planning, ad operations, and finance, to assess process inefficiencies along with marketplace shortcomings to highlight underserved client needs informing product and service-based innovations.Responsibilities included:Strategy• Instrumental in combining two Cox Enterprise companies and launching new brand• Co-authored a unified messaging platform and go-to-market sales strategy• Traditional television and digital sales team oversight, planning, and execution• Built multi-platform inventory acquisition and solution-based media offeringPlatforms and Experience• Television, desktop, mobile, tablet, OTT (connected television / connected devices)• On-demand research, visualization, planning, buying, optimization, and reconciliationPartnerships• Publisher (OTT): Discovery, NBC Universal, A&E, CBSi, FOX, Turner, Crown Media, Scripps• Tech – AT&T, DISH, FreeWheel, TheTradeDesk, Facebook, Telaria, Google, SpotX, Wide Orbit• Data and BI – Nielsen, comScore, Kantar, Simmons, Neustar, Moat, STAQ, Domo
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  • Gamut. Smart Media From Cox.
    Product And Channel Development
    Gamut. Smart Media From Cox. Jun 2012 - Jan 2014
    New York, Ny, Us
    This role was responsible for the development and long-term growth strategy of Cox Digital Solutions indirect sales channel (internal & external partner reach extension).- Service delivery and partner support model creation- Streamline media workflow to support high volume channel- Simplified product catalog to drive adoption- Sales training, material creation, in-market presence to drive channel productivity
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  • Gamut. Smart Media From Cox.
    Product Management
    Gamut. Smart Media From Cox. Sep 2009 - Jun 2012
    New York, Ny, Us
    This role was responsible in the design and architecture of Cox Digital Solutions's Media Procurement Platform. Understanding all to well how fragmented the current media landscape was, this roles time was spent analyzing workflow inefficiencies and highlighting core areas where the introduction of automation can increase overall productivity.Responsibilities included:- Platform requirements (proposal builder, oms, approvals, reconciliation, and reporting)- Development execution and project management (on and off-shore dev teams)- Developed the first linear television buy system schedule converter (proposal xml)
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  • Cox Cross Media
    Vp Of National/Local Media Sales (West Coast)
    Cox Cross Media Aug 2008 - Sep 2009
    As part of Telerep (COXREPS), this role was responsible for introducing the digital complement to Telerep's spot television offering. This role focused on elevating the exposure local media partners digital inventory (television, newspaper, radio) to the national buying community.Responsibilities included:- Launched the Cox Cross Media brand on the west coast- Traditional media seller trainings and agency presentations- Digital media sales and agency presentations
  • Encoding.Com
    Vp Of Sales (Founding Team Member)
    Encoding.Com Jan 2007 - Aug 2008
    Aspen, Colorado, Us
    Was part of the team that launched the first cloud-based encoding service on AWS. Our vision was to offer a SaaS solution to content creators transitioning their high-cost on-prem media workflows to the cloud and giving them access custom configurations and scale. In the early stages of cross-device content monetization, it was Ecoding.com’s goal to provide API-based solutions capable of being layered into even the most complex legacy workflows. Responsibilities included:- Successfully launched encoding.com and transitioned OVP platform to encoding only- Industries first on-demand video encoding platform build on AWS (EC2, S3, CloudFront)- Launched Encoding.com national sales team - Needs assessment, requirement gathering, solution-based selling strategy
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  • Adp
    Director Of Bank Sales & Marketing (West Coast)
    Adp Oct 2002 - Jan 2007
    Roseland, New Jersey, Us
    As part of ADP’s direct sales efforts, this role focused the implementation, management, and execution of ADP’s in-direct sales channel coming from the banking community. By establishing relationships at the market/branch level of a bank partner, our combined efforts resulted in solution based selling that promoted increased account openings and enhanced payroll service and human resource offerings (payroll execution, taxes, direct deposit, hr support, workers compensation, and retirement services) Responsibilities included:- Directly managed multi-national banking relationships (Chase, BofA, US Bank)- Managed sales activity across 75+ sellers and 100+ branches on west coast- Comprehensive internal and external sales and process based training and accountability
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  • Directv Broadband (Formally Telocity)
    Business Development Manager
    Directv Broadband (Formally Telocity) Oct 1999 - Oct 2002
    - 3rd party vendor negotiations, management, and revenue share model execution - Indirect sales channel creation and distribution model for DSL line sales- Publisher management (distribution): Yahoo, RealNetworks, Lower My Bills, DSL Marketplace
  • Best Internet / Verio
    Product Manager
    Best Internet / Verio Jun 1997 - Oct 1999
    - Managed west coast data center and shared webhosting product offerings- Managed Verio’s centralized DSL outbound call center and direct sales team - Internal sales and product training for national sales team- Directly sold internet access, dedicated lines, shared web-hosting, colocation, and ecommerce.

Matt M. Skills

Digital Media Online Advertising Product Management Saas Marketing Management Business Development Sales Mobile Devices Online Marketing Sales Management Leadership Strategic Planning Digital Marketing Marketing Strategy Product Development Strategic Partnerships Software As A Service Digital Strategy Media Buying Software Development

Matt M. Education Details

  • San José State University
    San José State University
    Economics
  • Los Gatos High
    Los Gatos High

Frequently Asked Questions about Matt M.

What company does Matt M. work for?

Matt M. works for Media Cloud Cover & Programmatic Therapy

What is Matt M.'s role at the current company?

Matt M.'s current role is Managing Partner.

What is Matt M.'s email address?

Matt M.'s email address is ma****@****ing.com

What is Matt M.'s direct phone number?

Matt M.'s direct phone number is +121258*****

What schools did Matt M. attend?

Matt M. attended San José State University, Los Gatos High.

What are some of Matt M.'s interests?

Matt M. has interest in Children, Civil Rights And Social Action, Education, Environment, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Health.

What skills is Matt M. known for?

Matt M. has skills like Digital Media, Online Advertising, Product Management, Saas, Marketing, Management, Business Development, Sales, Mobile Devices, Online Marketing, Sales Management, Leadership.

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