Matt M. Email & Phone Number

Long Beach Community College District

The Goldman Sachs 10,000 Small Businesses Program - dedicated to providing practical business education, access to capital, and support services to help small businesses grow and create jobs. Primary Liaison acting as the single point of contact for small business owners, adeptly explaining and presenting procedures and service eligibility requirements, ensuring clear understanding and alignment. Contributed to the success and sustainability of the Goldman Sachs Program, empowering small business owners and driving economic growth within our community.Responsibilities extended to managing compliance with funder documentation requirements, guaranteeing seamless operations and financial transparency. Interpreted and implemented policies and procedures to ensure strict adherence to program operations and service standards, aligning with the objectives set by our funders. • Supervised data entry processes to guarantee accuracy and reliability, producing both statistical and narrative reports for analysis. • Responsible for overseeing events, workshops, and training schedules, as well as staff schedules, ensuring smooth execution and optimal resource allocation. • Implemented marketing, promotional, and outreach activities to bolster our program's visibility and engagement within the community.• Attuned to developments in small business economic development, keeping abreast of industry news and trends, informing strategic decision-making and program adaptation. • Facilitated communication and collaboration by interfacing with clients, community leaders, press, and media, fostering strong relationships and bolstering our program's impact.• Provided crucial administrative and database support, ensuring the efficient functioning of our operations and the integrity of our data management processes.

Redondo Beach

Responsible for product uploading, SEO of product descriptions and WordPress maintenance, including:• Added product SKU’s into WordPress using WooCommerce plugin• Writing and optimizing product ad-copy with high density keywords for SEO purposes, using WordPress plugin Yoast• Touch up, cropped product images to be “Web ready” using Photoshop

Los Angeles

Responsible for designing, developing, and executing marketing programs, coordinating communications across multiple USC departments, and maintaining Websites, including:• Marketing point of contact with five departments to provide recommendations, support and implementation• SciQuest procurement software administrator: help build out USC’s online eProcurement system “Trojan eMarket”• Create and maintain online training modules for Business Services’ departments• Responsible for content creation on various marketing projects (such as training guides and policy documentation)• Coordinate and manage activities to promote awareness of departments’ services and products within the university community and general public (such as direct mail, advertising, community relations, surveys, and special events)• Evaluate marketing initiatives for effectiveness and provide quality control• Conduct research and analysis and recommend products for management review• Effectively present, partner and interface with management, vendors, and outside contacts• Manage schedules, production and distribution arrangements to ensure timely delivery

El Segundo

Notable Accomplishments• Helped train one person to take over my responsibilities as I transitioned into a different role.• Maintained and operated a majority of e-mail department revenue for a major lead generation company.• Successfully reached out to proper departments to get work done on tight deadlines.Daily DutiesConfigure — Built campaigns and lead-nurturing programs using in-house marketing automation tools; setup and execute tactical tasks associated with customized landing pages, e-mail campaigns and lead scoring rules. Assisted with the development of a marketing dashboard of key performance indicators that is automatically updated to reflect current marketing activity.Launch — Deployed online marketing lead-generation efforts and e-mail marketing programs/campaigns (list pulls, e-mail blasts, etc.).Support — Strategic team to continuously refine and improve lead-generation efforts, which enabled data-driven marketing decisions. Performed A/B testing on all elements of our marketing mixture (lists, e-mail templates, landing pages, offers, etc.) and continuously improved campaign effectiveness.Distill — Data from analytics and implemented improvements to lead-generation programs. Performed regular tracking of marketing performance. Assisted team -continually monitored, analyzed and tuned campaigns to maximize ROI.

• Built a library of electronic forms for financial advisors and brokers.• Developed, tested, and maintained the database of electronic forms.• Provided product support in the development and implementation of products.

A variety of content duties (both technical & editorial) for several sections of an e-commerce site. Expanded Taxonomy for Baby & Kids where existing categories held more than 1,000 products.• Checked all Attribute filters to identify and correct results.• Prepared data feeds so new merchants could be added to the site within three days of them providing a data feed.• Maximized the number of products added to the site by reviewing and reducing the number of uncategorized products from each merchant.• Coordinated with account managers in order to correct data feeds from merchants.Improved product search by modifying and/or adding attributes to search filters.• Created new product categories and expanded taxonomy; identified incorrectly categorized products.• Maximized the number of products added to the site by reviewing and reducing the number of uncategorized products from each merchant.• Assessed the value of potential new products, integrated and implemented the new products on the Website.• Identified the general content needs and coordinated with new accounts and account management to expand products/merchants.