Recruited by ShooWin's CEO to help lead Business Development and launch of the ShooWin Website, a tech startup that enables fans to easily buy, sell, and trade reservations to lock in face value tickets to high demand contingent events.• Responsible for all partner acquisitions onto the ShooWin Platform. Current partners include; Big Ten Conference, Big Ten Network, Allstate Sugar Bowl, College Football Playoff, Milwaukee Bucks, ACC Conference, SEC Championship, Rose Bowl. • Lead negotiator for all partner contracts. • Work directly with our tech team from initial stages through product launch. Responsibilities include content, market specifics and testing. • Create and execute ShooWin’s customer service system integration.• Responsible for the creation of ShooWin’s fulfillment/client interface system.

Promoted to oversee and direct all product development, market operations, and platform maintenance functions for a start-up company which provides a patented SaaS platform that allows Right’s Holders to offer an online exchange for buying, selling, and trading futures. • Led the development cycles from market creation through production launches, including product management and sales enablement for a patented contingent market mechanism.• Managed the white-label platform which enables sports fans to reserve a face value ticket to see their favorite team play in a Big Game before the team qualifies for such; platform also includes a trading market.• Served as Lead Account Manager with responsibility for negotiating licensing agreement contract terms and maintaining relationships with College Football Playoff, Fiesta Bowl, Allstate Sugar Bowl, Chick-fil-A Peach Bowl, and Big Ten Conference.• Provided leadership and direction to the Technology Development Team consisting of Senior Director of UI/UX Design, Senior Director, System Architect, Service Marketing Specialist, and 3 Java Developers. • Oversaw conduction of all Q/A Testing required prior to launching new markets; develop business models and pricing structures, and provide analysis for all Licensees; manage customer service center and fulfillment operations.• Utilized MailChimp to disseminate email marketing and promotional programs, with linkage through Google Analytics.

Promoted to direct all product and market communication between the company and clients.• Cultivated and strengthened relationships and business with 45 Rights Holders (clients) which included Churchill Downs, NCAA Bowl Championship Series committees, NHL teams, NBA teams, MLB Advanced Media, Coca-Cola, and Starwood Hotels.• Coordinated all co-marketing efforts with Rights Holders, including day-to-day link placement, marketing campaign development, content writing for email distribution by the Rights Holders, financial reporting, and ticket fulfillment. • Led sales efforts in the acquisition of ticket brokers and season ticket holders; managed relationships with over 20 ticket brokers, assisting with pricing models, inventory set up, market creation, and ticket delivery. • Trained and directed a team of 5 Customer Care Representatives handling customer service issues at the inbound call center.

Recruited and promoted to execute technical marketing initiatives based on product value proposition.• Collaborated with design engineers and software development team to outline specifications for new functionality and enhancements to the user interface and back-end administrative interface.• Served on a four-person team conceptualizing, developing, and implementing all marketing programs, including maintaining website content and defining new feature development; managed public relations and all consumer-facing communication.• Assisted Sales, Technology, Marketing and Customer Service to execute new agreements with major rights holders (clients). • As CSR, provided customer assistance concerning web transactions, sales, and withdrawals, through inbound and outbound proactive calls and email; managed website; performed initial testing of browsers for the tech team.

• Created and established a personal insurance brokerage to provide a full line of insurance and financial products • Independently developed and managed a book of over 50 personal clients

• Specialized in managing senior citizens’ financial and healthcare needs• Provided professional recommendations for clients based on extensive financial needs analysis