-Establish new supply partnerships with enterprise businesses to secure the most sought after products at the best prices for our customers-Meet with external executive stakeholders to communicate the value of a potential partnership, understand their needs and expectations, and develop a partnership that best suits both us and them for growth and longevity-Analyze internal sales and merchandising metrics with potential new partners’ catalogues to understand if a partnership would be successful in driving sales, as well as highlight areas of opportunity to help focus their efforts-Present weekly selling reports for internal stakeholders on the progression of my accounts’ sales performance, highlighting both strengths and opportunities in their catalogue assortment-Lead client contract negotiations, aligning on the wants, needs and hard lines of both parties while collaborating with legal on what we can offer versus what we can’t, and communicating our position in a way clients can understand and accept

-Determined and executed company strategies across wholesale, marketing, production, ecom DTC, merchandising, team structure and management, inventory management, customer service, etc. to build our sales, customer loyalty, and brand recognition as efficiently and resourcefully as possible-Merchandised our collection development with what our analytics showed our customers respond to most, including developing a hero product line, which increased the onsite & wholesale business 29%-Analyzed Shopify web sales data to inform what onsite strategies worked best to increase sales, such as launching pre-sale for collections right after they debuted, homepage layout, PLP & PDP optimization for the user experience, etc.-Planned and held 8 markets a year, set appointments, presented the collection, compiled market comments, finalized orders, and managed logistics-Project managed and budgeted special events in coordination with our Marketing Director, such as two CFDA official New York Fashion Week runway shows, and an immersive pop-up with our wholesale partner, Fred Segal-Designed the yearly budget and managed our P&L, making adjustments to keep to our targets, such as updating the sales/promo schedule as needed-Regularly met with our stakeholders to inform and align on our weekly, monthly, and yearly financial performance reports-Coordinated with our Marketing Director to make sure our social/email content & paid media featured product for optimal sales and sell-through-Hired, managed and developed the three FOO AND FOO team members-Sourced and negotiated external partnership agreements across marketing, production, etc. to secure the best possible terms, including finding creative ways to provide value to our partner that best supported our finances-Monitored the garment production process from determining the overall timeline, managing PO's and invoices, negotiating vendor rates, etc.

-Secured the best inventory via managing the relationships of 20 US boutiques and their buying teams and guided them on growing their business, resulting in over a million dollars in total sales per season-Analyzed industry trends, product/brand performance, slow sellers/best sellers and other merchandising data points in order to highlight opportunities to buyers while they reviewed their OTB to increase sales-Constructed and presented weekly/monthly/etc. reports to clients to keep them aware of their performance, their strengths and opportunities, and align on the next steps to reach their targets-Built professional relationships with partners to best service them by strengthening communication, demonstrating knowledge in my field, and establishing trust-Oversaw special complex projects with our enterprise suppliers to best unlock growth potential, such as listing Dover Street Market's warehouse inventory online to double their annual sales-Discovered potential new business through market research, pitched partnership deals, and navigated prospective clients through our contractual terms in order to build our supply base-Led American teams in pricing strategy: provided internal trainings on our price optimization tools, set the regional and seasonal strategy and communicated to internal teams, then to our suppliers-Forecasted annual sales for my supplier portfolio by analyzing their businesses (historical performance, comparable store/categories, etc.) and adjusted quarterly for any unforeseen new variables-Interviewed, hired, onboarded and supervised new Account Managers as the east coast team lead, training them on how to be successful in their roles-Optimizee our intake studio plan with boutiques, studio planner, and other Account Managers to make sure we were getting the best performing product online asap to maximize sales

-Managed the relationships of 20 US boutiques and their buying teams and guided them on growing their business-Communicated with buyers of supply partners regularly over weekly, monthly, and end of season recaps to highlight growth opportunities, while noting their feedback and needs to see if we could address any barriers for them -Examined historical performance via analytics tools (Looker, Tableau, Excel), brand mix, and operational practices to advise how boutiques could grow their business and be more profitable on Farfetch-Offered brand analysis to boutiques as they went into market so they were informed of what was doing well with our online global customer, and where there might have been opportunities for them-Monitored the ecom studio flow process for my partners' inventory to make sure they went live on the site as early as possible to optimize sales-Highlighted site merchandising PLP/PDP opportunities, such as adding a special banner to products that were sustainable

-Managed the relationships of 15 US boutiques and their buying teams and guided them on growing their business-Generated weekly reports sent to all US based employees to keep teams informed of how our supply partners were performing, as well as what US customers were shopping-Liaised with teams, such as marketing, VIP, production, courier, and supply operations, to resolve issues quickly and optimize sales-Examined historical performance, brand mix, and operational practices to advise how boutiques could grow their business and be more profitable on Farfetch-Onboarded and trained boutique sellers that are new to Farfetch so they were set up to be as autonomous and successful as possible-Forecasted boutique sales on a monthly as well as yearly basis-Traveled across the country to meet with clients for strategy meetings and relationship building purposes

-Advised partner boutiques on their operations through daily communication regarding commercial, operational, stock and service related requirements and best practices to promote seamless optimal retail performance-Provided cohesive trainings on essential processes to run a successful business on our platform-Addressed and resolved daily client questions, concerns, and needs in an efficient manner that promoted self sufficiency-Monitored daily KPIs to keep partners aware of their standing with our operational goals in order to best service the end customer and increase our shared business-Helped better our partners' performance by informing boutiques of specific orders that needed attention, as well as providing long term structural suggestions, best practices, and goals-Implemented seasonal fashion retail activities such as sale markdowns, stock clean ups, etc.-Shared knowledge of our possible integrations and assisted in setting up their account to integrate their system with ours in order to make their daily tasks easier and performance better-Edited the U.S. newsletter sent bi-weekly to our partner boutiques to keep them informed of upcoming events or changes, and news with the company-Assisted our Portugal team with building a help center for our partner boutiques-Liaised with teams, such as account management, customer service, production, courier, and supply operations, to resolve issues quickly and optimize productivity

-Managed apparel showroom client relationships and communication for industry specific CRM product: provided on-site and offline trainings, addressed customer concerns, generated sales leads and followed up with potential clients by introducing and pitching our product-Created social media, email campaigns and blog content to maintain communication with customer base-Suggested and managed automations and enhancements to our product based on observation and client feedback-Organized events with our top clients to show our appreciation, encourage brand loyalty, and receive feedback-Conducted customer feedback based research through various forms of outreach, such as online surveys-Assisted in marketing and brand development projects-Tracked and reported IT related bugs-Traveled across the country to meet with out of state clients and potential clients-Ad hoc administrative duties