Licensed Auctioneer specializing in benefit and charity auctions from coast to coast.Live Auctions, Fund-A-Need Campaigns, Interactive Revenue Generation.Generating tens of millions of dollars annually through event fundraising with non-profits throughout the United States. www.mattnewsom.comNorth Carolina Auction License #10172Virginia Auction License #2907004675 Massachusetts Auction License #3379South Carolina Auction License #4744 Pennsylvania Auction License #AU006196 Indiana Auction License #AU12000024Texas Auction License #18342

Sourcing, Procurement, Fulfillment for B2B and B2C Ecommerce CompaniesHigh-volume with personalized service at our climate-controlled facilitywww.Affinity262.com

Successful exit as Fullcube was acquired by ReKtGlobal - October 2019After 25 years at the convergence of sports/entertainment and direct-to-consumer marketing, I am a co-founder of Fullcube which was launched in 2014 to disrupt subscription-based businesses and organizations. In its first two years, Fullcube has launched the first ever integration and workflow automation platform specifically built for the subscription economy, enabling brands to connect its 3rd party technology providers in one ecosystem and automate the various workflows between them. Tools such as Recurly, Autopilot, SendGrid, Drupal and Stripe came be seamlessly integrated in one solution. Our client list now includes notable brands such as Turner Classic Movies, The Enthusiast Network / Hot Rod Magazine, This Old House and Spartan Race.We are now expanding our product strategy to SaaS with a focus on high growth, while growing our sales, customer success and engineering teams.Our high growth mission is to enable every membership, association, publication, team and league with a 360-degree view of their consumers and fans, resulting in more acquisition, increased wallet share and longer term relationships. Fullcube is introducing recurring revenue and lifetime value to industries and organizations ripe for transformation.

Fullcube, Inc. provides a membership/subscription technology platform and consumer acquisition services to high-affinity clients including Turner Classic Movies, This Old House and Hot Rod Magazine. In recent months, the company has initiated an effort to extend the platform into a SaaS (Software as a Service) offering designed to serve a broader membership and subscription market.● Lead the company’s services division and strategic partnerships with The Enthusiast Network (Hot Rod Club), Turner Classic Movies (Backlot Program), and This Old House (Insider Program).● Formulated, designed and executed multi-channel, metrics-driven consumer acquisition strategies using email marketing, paid and organic social media, and print advertising.● Tracked conversion funnel campaign-level metrics for ongoing test and learn optimization of customer acquisition and subscription revenue through A/B split testing and detailed test cell matrices.● Developed proprietary, predictive financial models for multi-year projections ofaverage revenue per user (ARPU) and cost per acquisition (CPA) for recurring revenueprograms while working towards maximum lifetime value (LTV).● Built and implemented work flows to manage and automate the consumer life cycle from acquisition, billing, fulfillment, customer service to renewal.● Designed consumer-facing membership value propositions for increased consumer engagement, retention and renewal of these paid loyalty/reward programs.● Served as company spokesman for sales and investor presentations.● Managed corporate accounting, payroll, legal and administration.

An official NASCAR licensee, Stoneacre developed and managed the Official NASCAR Members Club, and subsequently translated that intellectual capital into other high-affinity membership opportunities.● Designed and managed the multi-channel, direct-to-consumer acquisition campaignsfor all subscription marketing channels including social, email, post transaction, face to face, lead generation to conversion, outbound telephony, and interactive broadcasts for the Official NASCAR Members Club, NFL Alumni Association and other enterprise-level affinity programs.● Acquired 250,000 paying members of the Official NASCAR Members Club and generated a database of 6,000,000 contextual NASCAR fans.● Established mobile marketing program that converted race attendees into captured leads and new club members.● Developed strategic business development relationships with NASCAR Sponsors, Speedways, and other industry stakeholders.● Delivered value proposition by creating deals and discounts, exclusive content, loyalty points and rewards, and VIP experiences for members.● Built and managed a business development pipeline that resulted in subscription partnerships with new affinity partners.● Prepared and delivered presentations to business prospects, industry leaders, and investors.● Served as company officer and member of the executive team who participated in strategic business decisions and planning.

● Developed and maintained complete logistical plan for the second largest sports venue in the world (171,000-seat stadium).● Managed 2,000 permanent and event-specific employees.● Developed and implemented customer service training program.● Provided logistical support for all revenue channels to increase fan satisfaction and overall income.● Formulated and maintained annual budget in excess of $2,000,000.

● Created, developed, published and marketed 50+ educational products including newsletters, books, videos, and software for sports coaches at all levels in all sports.● Created “CoachingSports.net” brand, and developed and maintained 20 internet domains with 50,000+ monthly visitors and 150,000+ page views in the earliest days of the internet.● Developed 35,000-name database direct response marketing programs.

● Co-founded and co-wrote comprehensive three-year business plan and represented team to investors, the AHL, the NHL’s Vancouver Canucks, and Copps Coliseum.● Oversaw finances and annual budget in excess of $2,000,000.

● Designed, maintained and managed a business plan with $1,600,000+ budget including negotiations and settlements with ten NHL teams and the New Haven Coliseum.