As an award-winning agency, we must continually optimize how we align our services, offerings and capabilities ahead of our clients growth and evolution. In this role, I have the opportunity to focus leading the charge to integrate a number of services and capabilities requiring collaboration across Brand and Medical Strategy, Creative, Data & Analytics, Media Activation, Social and Tech / Dev. My key areas of focus include:+ Collaboration with Key Departments: Work closely with Medical Strategy, Brand Strategy, Analytics, and Creative departments and leads to ensure a holistic and data-driven approach to creative development. Foster a collaborative environment that unites diverse expertise and need for strong customer experience.+ Strategic Planning and Execution: Lead the omnichannel strategic planning process, integrating deep industry knowledge with innovative digital strategies to meet and exceed client expectations. Ensure seamless execution of comprehensive omnichannel campaigns and experiences.+ Data-Driven Insights, Analytics, and Media: Collaborate with the Analytics and Media teams and leads to derive actionable strategy and insights from campaign and tactical data, continuously refining and optimizing strategies for unexpected value creation and impact.+ Integration of Emerging Technologies and Creative: Explore and integrate emerging technologies such as AI, XR, and design to enhance engagement and user experience in commercial marketing.+ Executive Leadership and Vision: Provide executive leadership in developing and implementing omnichannel strategies across our creative commercial platform. Drive innovation and excellence in digital brand planning and integrated marketing creative.+ Client Relations and Business Development: Build and maintain strong client relationships, understanding their unique needs and challenges. Drive business growth through strategic client consultations and pitching new, innovative solutions.

/prompt. aims to reinvent creative marketing and communications by leveraging technological advancements, advanced data sciences, and the agencies’ unique approach to #storymaking for empowering more meaningful connections.

As a part of restructuring of the overall agency, I am in a similar role with broader strategic scope as part of a combined strategy department within 21GRAMS, part of Real Chemistry. While still serving as the Omnichannel Strategy Lead, I now have access to even more strategic partners, a creative powerhouse, and commercial business brain trust that helps us co-create industry-leading work and better serve our clients.

+ Lead a team of Engagement Strategists within the overall Strategy & Planning department+ Responsible for defining Engagement Strategy at Real Chemistry (aka: Omnichannel Planning, Tactical Planning, Brand Planning, Annual Brand Planning, Launch Planning, etc.) through people, process, and partnerships across the company+ Executive Leadership team member (representing Strategy) of Real Chemistry Solutions, the performance marketing group at Real Chemistry, to help define the roll out of services and solutions to help our clients

+ Lead strategy & planning across major accounts (with top 30 clients)+ Manage team of junior and mid-level strategists to help support clients of all size and scope+ Responsible for growing accounts within my team as well as my fantastic direct reports to enable them to grow professionally and lead the day-to-day work+ Drive new business opportunities as lead strategist across dAOR and AOR potential clients

+ Oversee and lead brand and engagement planning across numerous top agency clients  + Responsible for growing Engagement Planning practice where I currently oversee team of jr. strategists+ Co-developed and implemented the agency's strategy and planning approach with ELT to ensure consistency AND flexibility, where necessary + Ensure collaboration and collective contribution in delivering multi-channel brand plans rooted in data & research to inform 'big bet' programs that are highly measurable. + Relentlessly pursue an understanding of what matters in people's lives as well as uncovering deep insights within the business/brand that can increase relevancy and engagement+ Provocateur of 'what if?' based on a foundational understanding of customer journey (needs, wants and expectations) in harmony with the brand's objectives, differentiation and RTBs  + Champion bold media/channel mix inclusive of digital from the upfront part of the strategic and creative process to ensure strong engagement between the right people and the brand+ Tirelessly curate and cultivate knowledge share within the Strategy Group

Returned to take a senior strategy position in the Health & Wellness practice. At MEplusYOU, the Strategy Practice was responsible for driving direction and innovation of strategic initiatives across multiple client engagements and verticals. + Led strategy throughout brand planning, creative campaign development and oversee engagement planning execution+ Drove the vision and strategy for branded digital experiences as informed by business analysis, consumer insight, competitive landscape analysis, online behavioral intel, in line with the client's brand objectives and goals+ Partnered with account leadership to drive client delight and organically grow client relationships, both in revenue and profitability+ Served as a key player in developing and mentoring staff in our strategic process and deliverables+ Led new business opportunities, from pitch work through in person presentation

Strategy within WCG sat at the intersection of our data & analytics and brand comms teams. This role was one part data interpreter, one part planner & strategist. My core responsibilities were:+ Developed of data-driven, multichannel brand communication plans+ Established strategic vision for key mar-comms plans across Paid-Earned-Shared-Owned channels + Led client workshops, tactical planning, launch and ongoing management of programs + Clients ranged from top 10 pharma co's to biotech and med device start-ups, and everything in between

+ Led the gathering and analysis of consumer insights (via primary and secondary research, social listening, industry indicators, consumer online behaviors and media usage data, transactional info, and general marketing KPIs) + Aligned brand strategies with the behaviors, wants, and needs of our target customer (consumer, HCP)+ Partnered with analytics team to develop overall measurement strategy to ensure all programs and tactics worked to accomplish business objectives and were appropriately tagged, tracked, measured and optimized.

+ Developed relationship marketing programs for existing agency clients+ Pitching new RM/CRM opportunities with prospective and existing clients+ Established RM program development process while allowing for customized, unique programming to support client needs + Example projects and programs ranged from focused, short-term email campaigns to launching and supporting full-scale relationship marketing and loyalty programs. + Performed performance audits to identify key messages, active and inactive segments, and optimize creative (both creative design and structural layout) in order to calibrate programming to optimal frequency and delivery data insights. + Partnered closely with our internal and external database experts to ensure we were hitting our goals with our core subscriber segments and able to track and measure 'downstream' performance and action data.Clients: Pizza Hut P&G brands (Iams, Prilosec OTC)Blockbuster Video

Product Marketing Manager responsible for the largest healthcare product division made up of 20+ publications+ Managed P&L including a $5MM marketing budget to create and implement marketing campaigns for multiple channels: direct mail, fax, web, e-mail, telemarketing and inside sales+ Organically grew product line through ongoing development and refinement of existing products as well as testing products in new categories or markets, resulting in year-over-year franchise growth of 140% (average)+ Managed a team of six marketing coordinators, production assistants and editors+ Consistently hit marketing ROI targets while continually designing and testing and learning in new channels+ Direct and design 25 nationwide campaigns per quarter targeting physician/medical office and hospital-based professionals+ Initiate and maintain strategic partnership opportunities with key trade associations and industry conferences

+ Directed the overhaul of the direct mail and marketing collateral process that resulted in a 25% increase in response rates on average + Consulted with the Marketing Research department to identify target markets and develop segmentation+ Developed the annual marketing plan to align with business development goals+ Partnered with the Director of Sales to research, design, develop and implement direct marketing best practices+ Managed the creative marketing team in campaign design, advertising layouts and edited ad copy+ Copywriter for marketing literature to correspond with sales scripts presented by inside sales staff+ Established and maintained relationships with external vendors; co-coordinated the marketing schedule with them; and managed all billing/invoices

+ Developed and serviced brokerage clients+ Prospected for potential clients through cold calling, referrals, direct mail and seminars+ NASD Series 7 and Series 66 licensed