Content manager and copywriter with 10+ years in-house, in-agency, and freelance. Utilizes a user-centered approach to writing that begins with understanding your audience and ends with solving their problems.Experienced UX/UI & Content Specialist (testing, writing, and managing) with a history of working in the publishing and web design industries. Skilled in user experience design, user testing, rapid prototyping, publishing, and content writing. Currently working with a variety of clients from all industries.Strong media and design professional with a Master of Science (MS) focused in Human-Computer Interaction and Master of Arts (MA) in English from Indiana University-Purdue University at Indianapolis.
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Ux Content ManagerLumavate Apr 2022 - PresentCarmel, In, UsHired to lead a SEO-based content initiative and asked to focus on long-term organic growth. Within 2 months we pivoted from being a no-code app platform to a digital experience platform and launched a new website.- Hired and managed a team of four writers.- Produced ~40,000 words of SEO content each week.- Increased monthly traffic to the website by ~20x (from 40 to 800 daily visitors).- Doubled conversion rate of sales page from 15% to 30% by implementing UX and copy changes -
Ux & Content WritingCreative Ux Jul 2017 - PresentIn charge of UX and content strategy for various B2B and B2C clients.- Created UX strategy (requirements gathering, designing and conducting user tests) for clients' websites.- Developed content strategy and schedules.- Researched and wrote long-form SEO content (blogs and pillar articles).
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Ui/Ux & Content SpecialistRare Bird, Inc. Dec 2021 - May 2022Carmel, Indiana, UsResponsible for the UX and content strategy for B2B and B2C clients across a wide span of industries.- Established an internal UX design and testing process. - Created UX & content strategies for 7 clients across the healthcare, finance, and retail industries.- Wrote copy for digital and print ad campaigns e.g. websites, retail packaging, and store displays.- Led project proposals and responses to RFPs including estimates on six-figure projects.- Designed user studies and performed user research.- Created internal sales collateral and style guides. -
Content EditorInstitute For American Thought - Indiana University May 2013 - Jun 2020Responsible for writing, editing, and publishing print and web content within the Institute for American Thought. Time split between doing the work of a scholarly editor (researching, writing, editing), design and layout (current print publications and future digital ones), and designing websites and web application UI for the Institute.- Edited volumes of The Collected Stories of Ray Bradbury and The Writings of Charles S. Peirce.- Managed a rotating team of four graduate students.- Designed and developed www.peirce.iupui.edu.- Wrote monthly newsletters and press releases.
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Research AssistantCenter For Ray Bradbury Studies - Indiana University Aug 2012 - May 2013I prepared Vol. II of The Collected Stories of Ray Bradbury for publication. My duties mostly consisted of research, collation (comparing multiple versions of a text to record the variant readings between them), as well as general copy editing, suggesting emendations and textual notes, and writing annotations.
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University Writing Center TutorIupui Jan 2009 - Aug 2011Indianapolis, In, UsI tutored hundreds of undergraduate students in half-hour long sessions covering everything from reading the rubric, brainstorming ideas, outlining their papers, organizing their ideas, and applying stylistic editing.
Matt O'Haver Education Details
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Indiana University IndianapolisInformatics -
Indiana University IndianapolisGeneral -
Indiana University IndianapolisGeneral
Frequently Asked Questions about Matt O'Haver
What company does Matt O'Haver work for?
Matt O'Haver works for Lumavate
What is Matt O'Haver's role at the current company?
Matt O'Haver's current role is UX & Content Manager.
What schools did Matt O'Haver attend?
Matt O'Haver attended Indiana University Indianapolis, Indiana University Indianapolis, Indiana University Indianapolis.
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