I work globally to manage some of IDC’s top IT vendor clients, collaborating with my analyst colleagues to provide these companies with the market insights they need drive revenue growth and achieve their business goals. I hold responsibility for end-to-end management of commercial relationships across all of IDC’s product lines, including both new business and renewable contracts. IDC’s focal points include providing education on macro-level business and technology trends, uncovering emerging IT buyer needs, assessing the competitive landscape, helping vendors to partner more effectively across a rapidly evolving ecosystem, and providing guidance as IT businesses expand into adjacent and new markets.

As a product sales specialist for our BuyerView market intelligence programs, I supported a team of analysts and global account managers that are committed to providing IDC’s clients with in-depth and timely insights into IT buyer sentiment around the world (enterprise buyers and service providers). My objective was to drive greater awareness, consideration, adoption and ongoing usage of over a dozen demand-side research products spanning cloud (IaaS, PaaS, SaaS, managed cloud services), AI / ML, enterprise security, and edge computing.

CBI, a division of UBM Americas, provides thought leadership, actionable data, benchmarking, case studies, and regulatory information through a dynamic conference platform that facilitates innovation and collaboration across the pharmaceutical and biotech industries.I managed a team of conference developers that conducted extensive market research and product feasibility testing to deliver timely, insightful, and market-driven conferences to thousands of executives annually. Specific areas of focus included clinical trials, patient access, government pricing, product commercialization, technology, post approval studies, bioprocessing, and more.

InfoTrends (known today as Keypoint Intelligence) offers market intelligence and related consulting services to the digital imaging and document solutions community (vendors and end users).While at InfoTrends, I directed all imaging sales and account management activities across the U.S., Europe, and Japan. In this role, I managed and optimized relationships with high-profile tech vendors. Frequently engaging in extensive travel nationwide, I delivered presentations to prospective and existing clients regarding our product offerings and solutions to meet their needs. In addition, I worked jointly with leaders and team members from various departments on strategic planning and execution activities. I also managed the evaluation, design, development, and launch of all multi-client market research studies across all InfoTrends’ business units and geographies.My in-depth understanding of the imaging business and technology trends allowed me to advise clients on optimal research strategies, leading to rapid growth in our consulting business between 2013 and 2016. My responsibilities over an 8 year period included sales, BD, marketing, staff management, CRM design, and conferences / events.

As employee #4 of this start-up market research firm advising the digital imaging industry, I was ultimately responsible for all global sales, marketing, PR, and conference related initiatives. I was originally hired to conceptualize and launch an entirely new conferences division and profit center. I subsequently added sales and marketing responsibilities while retaining conferences leadership duties. Event types rolled out between 1999 and 2007 included:- Press and media events at trade shows across North America- Executive-level industry conferences in the U.S. and Japan- Trade show pavilions / education centers at trade shows (“show-within-a-show” model)- Sponsor-led, appointment-based conferencesOver a 5 year period beginning in 1999, I paved the way for substantial year-over-year profit increases, an eventual company acquisition in 2002, and a merger with the CAP Ventures brand in 2004 to form InfoTrends.

I was brought on board as a producer for the content side of this company, which was a global provider of business and scientific conferences for the life sciences market. This position required identifying industry trends and developing conferences/events that addressed key business issues. Subsequently, I was promoted to spearhead a rebuild of the Healthcare division, leading a team of conference producers, marketers, sales and logistics specialists. I re-staffed the team, trained all new team members, and restored profitability following a period of decline.