FanDuel is an innovative sports-tech entertainment company with a presence across all 50 states and 17 million customers.

➥ Developed functionality of dynamic user interface, providing site visitors with an intuitive, highly personalized experience obtained from data inputs.➥ Created and tracked KPIs to measure levels of engagement by potential customers who received the dynamic user interface, which increased enrollment by 7% across 6 programs. ➥ Conducted data analysis, A/B tests, and on-site market research used to provide target customers with highly specific information on product information while browsing the website.➥ Owned the data collection and in-app testing strategy for our chatbot tool, Intercom, that enabled teams across the business to inform strategy and identify deployment best practices. ➥ Provided visibility around common customer inquiries and survey responses to company leadership by creating informative dashboards, utilizing SQL and Tableau. Information was leveraged to improve internal student communication operations. ➥ Won an internal Innovation Contest with new product, Dynamic Application Manager, designed to serve as a one-stop shop for applicants to learn more about the application requirements, their own application progress, and information about program itself.

Big Drop is a digital solutions company offering custom web design and marketing strategies, employing over 100 personnel worldwide. The success I achieved improving clients’ conversion rates, order volume, and average order value led to inclusion of the CRO function as a regular service offering for Big Drop.I developed and implemented scalable best practices for CRO services that were led by customer insights, UX best practices, and data analytics. I also established protocols for collaboration with stakeholders regarding A/B and multivariate test results, new trends in data, testing hypotheses, and roadmap planning.Working with RingBoost, one of our ecommerce clients, I accelerated their website revamp to meet tight deadlines. I secured buy-in from company owners on the process of A/B testing potential website enhancements, leading to consistent, positive impact and increases in order volume and average order value.HD Piano was another client I worked with at Big Drop. For this account, I partnered with an outsourced engineering team to create new product that shrank churn rate and bridged the gap between the amount of website visitors and actual subscribers, yielding prompt results upon implementation.

This was a new venture I launched, and an interactive, multipage website as a vehicle for research and analysis, inspired by passion for bringing a concept to fruition through code. Created content on health-related topics that contributed to gathering 500 followers on the site's social media page.

This analytical role involved compiling media results data and identifying performance trends for Verizon on paid campaigns. I researched and evaluated media rates to help develop media strategies. I utilized MS Excel / PowerPoint and databases to develop precise analysis and make recommendations to clients.

Working at Overtime, I crafted and moderated sports content on the product and consulted on content strategy, accruing a solid following on the app at the time it was a sports content forum. I shared insights from marketplace analysis and fan feedback to daily blogs, contributing significantly to the product development process. I also oversaw and counseled ten junior sportswriters on content development best practices.

In this role, I developed and implemented a Google AdWords campaign for a client, creating awareness for a beverage. I liaised with clients directly and supervised two interns. I researched and reported to executive leadership on digital marketing and marketplace standing of products in the company portfolio, identifying opportunities to build brand power via social media channels and blogs.