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Following a decade of hi-tech strategic communications work on the agency side, the second half of my career has been focused on brick and mortar retail, as well as deep engagement in my community through multiple non-profit board positions. Creation and execution of marketing strategies and guiding corporate executives through media and analyst relations provided skills I leaned on when I launched my own outdoor retail shop and interacted on a daily basis with customers, brands, and wholesalers. Combining expertise from both the corporate marketing and independent retail world, I've spent the last several years leading community engagement and marketing efforts as a board member for conservation and community resilience non-profits on Bainbridge Island.
Far Bank Enterprises
View- Website:
- farbank.com
- Employees:
- 84
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Marketing CommunicationsFar Bank EnterprisesKirkland, Wa, Us
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Crm CoordinatorFar Bank Enterprises Sep 2022 - PresentBainbridge Island, Washington, United States
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OwnerBainbridge Island Outfitters + Depot 2016 - 2019As owner-operator of BIO+D, I was responsible for bringing to every person that walked through my shop doors a new product or skill for enjoying the PNW lifestyle -- whether in the mud, in the mountains, on the beach, or in the garden. From homesteading kits for making cheese or brewing beer, to fly tying and casting classes, to emergency prep gear, passion was the foundation. The consumer objective was to allow anyone to come in and learn about products and skills that make life a little more interesting and a lot more fun.
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Vp MarketingModifi, Inc. Mar 2014 - May 2016Start-up originally focused on harnessing the power of used smartphones for remote sensing. A hardware company focused on upcycling mobile phones and repurposing them for remote sensing eventually transitioned to a software company building workflow systems for businesses. -
Account Director104 West Partners Jul 2004 - Jul 2010The largest growth period of my career, I entered 104 West as young PR professional and exited as an Account Director managing multiple teams and tasked with creation and oversight of marketing and communications strategies for technology clients. As an outside agency serving technology companies in both enterprise and consumer markets, I worked closely with in-house marketing and engineering teams to understand market landscapes and product roadmaps to develop comprehensive marketing plans to. My role as Account Director not only included strategic planning, but required a hands-on approach to daily in-the-trenches media and analyst relations work. I focused much of these efforts on leading C-level executives through one-on-one media and technology analyst interviews. -
Pr ConsultantAlgosec 2008 - 2010Functioned in a contracted marketing communications role for enterprise security policy management company. Primary duties included working with in-house marketing and engineering teams to draft and distribute press releases touting new products and company news, as well as performing media and analyst relations. -
Ar ContactMx Logic 2007 - 2009Responsible for engaging technology analysts covering client markets. Efforts included research of the competitive landscape and the analysts focused on those areas, engaging those analysts on behalf of client, and managing ongoing relationships with various analyst houses. -
Ar ContactWebroot Software 2004 - 2008Responsible for engaging technology analysts covering client markets. Efforts included research of the competitive landscape and the analysts focused on those areas, engaging those analysts on behalf of client, and managing ongoing relationships with various analyst houses.
Matt Otepka Skills
Matt Otepka Education Details
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Pre-Physical Therapy
Frequently Asked Questions about Matt Otepka
What company does Matt Otepka work for?
Matt Otepka works for Far Bank Enterprises
What is Matt Otepka's role at the current company?
Matt Otepka's current role is Marketing Communications.
What is Matt Otepka's email address?
Matt Otepka's email address is ma****@****est.com
What is Matt Otepka's direct phone number?
Matt Otepka's direct phone number is +172040*****
What schools did Matt Otepka attend?
Matt Otepka attended The University Of Kansas.
What are some of Matt Otepka's interests?
Matt Otepka has interest in Environment.
What skills is Matt Otepka known for?
Matt Otepka has skills like Social Media Marketing, Public Relations, Program Management, Marketing, Press Releases, Publications, Community Outreach, Media Relations, Enterprise Software, Storytelling, Social Media, Email Marketing.
Who are Matt Otepka's colleagues?
Matt Otepka's colleagues are Ike Jockers, Todd Dunham, Donald Washburn, Tyler Dunsmore, Robert Dubois, Jackson Larkin, Junaid Jadoon.
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