Manager - Marketing And Communications
Rocky Hill, Ct
• Work with a team of communication coordinators to develop short- and long-term marketing and communications plans for a suite of four brands for our main client, the Connecticut Department of Transportation. Projects include, but are not limited to, B2B and B2C collateral development, website and app management, event planning, business relations, media relations, press releases, media advisories, overseeing multi-channel advertising and marketing activities on digital, print, radio, television, and social media management of 17 accounts across 5 platforms (Twitter, Instagram, Facebook, LinkedIn, YouTube)• Serve as liaison with CTDOT Office of Rails to lead and execute communications campaigns for all CTrail Hartford Line and CTrail Shore Line East customer-facing channels, including websites, physical collateral for stations and rail cars, social media, email lists, interactive schedule/trip planner tools, and SMS service alerts. Ensure all channels meet Title VI policies and general rail operations policies• Lead programming and quality control efforts for all rail schedule data on rail websites and Google Maps GTFS feeds• Collaborate with network of internal teams and approved subcontractors and vendors to assist in project-related work, including graphic design, website coding and development, printing services, and rail schedule distribution• Train and mentor Marketing, Customer Service, and Outreach staff on CTrail processes and communications• Manage all RFP posting and communications through CTsource Bid Board, schedule interviews for submitting parties and assist with the interview process• Assist in Event Planning for Holiday, Wellness, and ED&I events in office as member of local “Great Place to Work” Committee