Director Of Commerce Marketing
Current• Lead marketing team for $3B+ portfolio on Walmart & Sam’s Club accounts.• Own strategy, execution, and measurement of marketing budget & programs.• Awarded Who’s Who in Shopper Marketing: 2017, 2018, 2019 .• Oversee all aspects of agency and vendor relationships and negotiations.• Developed strategic framework to guide investment decisions and consistent performance.• Envisioned and created an interactive prototype for Online Grocery Pickup and championed it up to the EVP level at Walmart and Walmart.com. • Led successful launch marketing programs at Walmart for double digit brand turn arounds, including Banquet Mega Bowls and Healthy Choice Power Bowls.• Partnered Slim Jim with Call of Duty: Modern Warfare launch. +1MM units & 3.5 ROI.