Matt Pacheco Email & Phone Number

Raleigh-Durham-Chapel Hill Area

I develop and implement impactful B2B content marketing strategies. Leading a diverse team of full-time employees and freelance writers, I create high-value content for our target personas and ideal customer profiles (ICPs).Content Marketing Highlights- Create content marketing strategies focusing on customer outcomes and organizational goals- Manage a.

Raleigh-Durham, North Carolina Area

In this role, I:- Increased SEO and overall web traffic with optimized blog and web/pillar page content- Drove qualified leads via engaging long-form content, like customer case studies, Q&A interview articles, infographic, email newsletters, technical blog posts, video podcasts, and more.- Enabled all of the above with a solid content and blog strategy.

Stamford, CT

• Created and maintained global content marketing / thought leadership strategy and tactics (e.g. eBooks, infographics, blog posts, video, articles, etc...) for multiple lines of business for small-to-medium-sized and.
• New blog strategy and platform: Resulted in 15% growth in traffic compared to previous platforms in previous year, with 1/10 of amount of content, cost savings in the tens of thousands (less blogs to manage and write.
• Content marketing strategy and tactics: Implemented content initiatives, resulting in increased pipeline attributed to leads sourced via web (leads traditionally sourced in-person). Increased web sourced pipeline by.
• Content marketing strategy & vendor relationships: Cut content creation spend by 50% while still growing traffic from content year over year.
• Highly-visible postal content: Used search engine optimization and writing to simplify complex postal information and concepts, increasing traffic to site, driving more engagement to other content deeper into site.

Stamford, CT

• Maintained and created global enterprise employee email, internal social, digital signage, and intranet. Oversaw intranet home page content creation, governance, publishing, localization for additional regions &.
• Championed email communications strategy establishing benchmarks and then growing employee engagement (high open and click thru rate) over tenure.
• Led a homepage redesign project, integrating internal social channels, resulting in substantial employee engagement and traffic growth.
• Localized intranet and email communications, leading to increasing site usage by bringing in employees from 5 additional countries / regions.
• Led project to establish new enterprise email system to send and measure results for personalized messages to employees.
• Created video strategy and integrated streaming video into all communication channels.

- Enforce the policies of the University.- Ensure the safety of all students in the resident halls.- To be a resource for the office of Residential Life and Student Affairs.

- Review current mergers and acquisitions communications and develop new standardized communication templates and strategies for stock and asset transactions.- Redesign the HR section of the Pitney Bowes employee intranet website so it is more user-friendly.- Assist in the content migration front the old intranet website to the new intranet website.- Build.

- Responsible for giving tours to prospective students and their parents.- File applications, transcripts, SATs, ACTs and recommendation letters.

- Contacting customers whose rentals had not been returned- Sales- Manage placement of inventory in store