Matt Pacheco Email & Phone Number

Raleigh-Durham-Chapel Hill Area

I develop and implement impactful B2B content marketing strategies. Leading a diverse team of full-time employees and freelance writers, I create high-value content for our target personas and ideal customer profiles (ICPs).Content Marketing Highlights- Create content marketing strategies focusing on customer outcomes and organizational goals- Manage a team of full-time employees, freelancers, and agencies- Proficiently manage the content budget for impactful results- Articulate content marketing strategy to senior sales & marketing leadership- Leading project to release 1st annual brand industry report with 400 respondents- Launched, produce and co-host the Cloud Currents podcast (21 episodes)- Optimize content for SEO using inbound marketing best practices, using tools: Content Harmony, WordPress (Yoast), Google Search Console, and SEMrush- Launched segmented company email newsletter for prospects and customers- Create a large mix of content (blog, white paper, infographics, case studies, etc.) - Run Content Marketing Calendar in Project Management tool (Monday.com)- Manage content in CMS: HubSpot & WordPress- Use Artificial Intelligence (AI) to enhance content operations and optimize team resources.- Support Sales efforts with sales portal, case studies, sales win stories, and internal communications- Use analytics to derive actionable insights and continuously refine content strategies- Manage our brand’s YouTube channel to drive organic growth and subscriber countResults HighlightsBrand Awareness: After growing our content's organic traffic over 100% in 2023, we've already seen a 240% increase on top of that 2023 growth in 2024. Demand generation: we're increasing Marketing Qualified Leads (MQLs) YOY, and improving content engagement metrics via strong CTAs and audience targeting.Using a podcast and video strategy, I grew our brand's YouTube channel views by 62%, increased watch hours by 71%, and added 25% more subscribers in 2024.

Raleigh-Durham, North Carolina Area

In this role, I:- Increased SEO and overall web traffic with optimized blog and web/pillar page content- Drove qualified leads via engaging long-form content, like customer case studies, Q&A interview articles, infographic, email newsletters, technical blog posts, video podcasts, and more.- Enabled all of the above with a solid content and blog strategy- Managed 2+ freelancer writers

Stamford, Ct

Created and maintained global content marketing / thought leadership strategy and tactics (e.g. eBooks, infographics, blog posts, video, articles, etc...) for multiple lines of business for small-to-medium-sized and enterprise-sized audiences. Managed writing and creative vendor relationships. Led project to reinvigorate company's corporate blog strategy. Wrote content for and published highly-visible postal rate change educational site. Led crisis communications web efforts.• New blog strategy and platform: Resulted in 15% growth in traffic compared to previous platforms in previous year, with 1/10 of amount of content, cost savings in the tens of thousands (less blogs to manage and write after move to one blog), a renewed excitement in platform that led to more social media traffic (new visitors), and increased engagement as more content was consumed in new environment. Trained 10+ content writers on new strategy and corporate blog writing best practices.• Content marketing strategy and tactics: Implemented content initiatives, resulting in increased pipeline attributed to leads sourced via web (leads traditionally sourced in-person). Increased web sourced pipeline by 20% in one year.• Content marketing strategy & vendor relationships: Cut content creation spend by 50% while still growing traffic from content year over year.• Highly-visible postal content: Used search engine optimization and writing to simplify complex postal information and concepts, increasing traffic to site, driving more engagement to other content deeper into site, improving bounce rate and helping site outrank the competition in organic search; all of this was done with little-to-no budget.

Stamford, Ct

Maintained and created global enterprise employee email, internal social, digital signage, and intranet. Oversaw intranet home page content creation, governance, publishing, localization for additional regions & refreshing messaging strategy. Introduced initiative to measure and analyze all internal communications. Maintained global editorial calendar and created a process to sync other writers with global counterparts. Executed employee crisis communication strategy.• Championed email communications strategy establishing benchmarks and then growing employee engagement (high open and click thru rate) over tenure.• Led a homepage redesign project, integrating internal social channels, resulting in substantial employee engagement and traffic growth. • Localized intranet and email communications, leading to increasing site usage by bringing in employees from 5 additional countries / regions. • Led project to establish new enterprise email system to send and measure results for personalized messages to employees. • Created video strategy and integrated streaming video into all communication channels.

- Enforce the policies of the University.- Ensure the safety of all students in the resident halls.- To be a resource for the office of Residential Life and Student Affairs.

- Review current mergers and acquisitions communications and develop new standardized communication templates and strategies for stock and asset transactions.- Redesign the HR section of the Pitney Bowes employee intranet website so it is more user-friendly.- Assist in the content migration front the old intranet website to the new intranet website.- Build and maintain content and pages on the new intranet website.- Create/maintain a Retirement Brochure for employees considering retirement.

- Responsible for giving tours to prospective students and their parents.- File applications, transcripts, SATs, ACTs and recommendation letters.

- Contacting customers whose rentals had not been returned- Sales- Manage placement of inventory in store