Matthew Parlier Email & Phone Number

Charlotte, North Carolina, United States

Charlotte, North Carolina Area

● Graduate of the 2020 ACBJ Leadership Academy● Manage national event sponsorships by serving as the liaison between clients and local markets● Serve as project manager on comprehensive sponsorship campaigns that include event, digital, and print components● Produce and coordinate virtual events for local ACBJ markets● Complete sponsor research to assist National Sales Managers in identifying prime opportunities for new business● Travel to custom events to support/set-up sponsor activations● Nourish client relationships to ensure revenue growth in the following fiscal year● Create detailed wrap-up reports to prove successful execution of event sponsorships

Charlotte, North Carolina Area

Charlotte, North Carolina Area

● Identify new prospects and opportunities for the field sales team● Coordinate channel marketing activities in the Mountain West and Northwest regions● Utilize Salesforce.com to manage, track, and report on current accounts● Act as a trusted liaison between field sales, marketing, customer care, and other relevant departments● Assist account executives in the creation of detailed proposals for prospective customers● Ensure proper communication of pricing, equipment, and fragrance standards to my regions● Aid in the process of training new account executives during the onboarding phase● Work with the Regional Sales Manager to execute strategies in order to exceed monthly goals

Charlotte, North Carolina Area

● Assist Sponsorship Sales team with market research for prospective partners, along with thecreation of detailed proposals● Manage digital and promotional content for sponsors such as Bank of America, AB-InBev, FoxSports, 2k Sports, and over 80 more partners● Create detailed recaps showcasing partner activations and events● Utilize marketing analytics tools such as Scarborough to form blueprints for partner proposals● Ensure partner activations are in order and running properly at all Hornets’ home games● Track signage reports for all partner’s courtside rotational and 360 LED displays● Manage the Dr. Rolle Teal Ticket, Bud Lite Good Sport, and Sprite Ball Kid promotions