Matthew P. Email & Phone Number

Toronto, Ontario, Canada

Dublin, County Dublin, Ireland

Continued role as below. Transitioned from Kerry Foods as part of the sale of its Consumer Foods meats and meals business to Pilgrim's Pride in September 2021.

Dublin, Leinster, Ireland

• High profile, strategic, management role leading one of Irelands oldest, largest, and most prestigious brands – Denny, defining & delivering the growth strategy, launching a host of ground-breaking innovation, evolving.
• Owning the overall strategic management, execution & delivery of the Denny brand, including:- Futureproofing the 200-year-old brand, bringing Denny into a new, high growth category in Meat Free and growing the range to.
• Introducing and managing a new ‘Go to Market’ function within the business
• Complete brand commercial management (P&L, range, promotion, prime costs, business cases)
• Northern Ireland Growth team – marketing lead
• Managing brand team of 3 during a turbulent sale & restructure of the business Achievements:

Egham, Surrey, United Kingdom

• High profile, strategic role helping to deliver the holistic relaunch of the 14-year-old brand. Responsibilities:
• Development, execution & delivery of some of the biggest strategic changes the Fridge Raiders brand has ever undertaken, including:- new brand vision & positioning, communications platform, visual ID & packaging, PPA.
• Leading out a key strategic project for both Kerry Foods & Fridge Raiders, with the end-to-end launch of Project Smash, including:- key contributor in building & presenting Capex business case & P&L, obtaining approval.
• Leading additional key projects such as: - Fridge Raiders ‘Power Play’ PR activation- transition of GoGo’s cheese portfolio into Fridge Raiders- leading out several tactical innovations such as Pork Shots, Duos & Skewers
• Leading out the 2019 Fridge Raiders brand planning.Achievements:
• Delivering 95T / £854k REV / £279k GM directly through innovation in 2018.

St Albans, United Kingdom

• North America marketing lead within the newly formed International strategic business unit. A high profile and broad role with key projects & achievements including:
• Marketing lead for successful trial launch of Mr Kipling into the world’s largest retailer, Walmart. A high profile 10 month cross functional project where I was involved from the inception. Key deliverables include.
• Supporting the Marketing Director in developing & delivering the North America 3 year brand strategy.
• Management of the North America marketing budget.
• Management of 10 month Sharwood’s USA PR campaign, generating a reach of 15m+
• Successful development & delivery of strategic Sharwood’s USA consumer sampling event, held at the world famous Brooklyn Brewery HQ in Brooklyn, NYC.

Theale, Berkshire, United Kingdom

• Project led and supported a number of high profile UK and European projects. In the absence of a Senior Brand Manager on Airwaves, and an Assistant Brand Manager on Extra I’ve constantly stretched myself in delivering.
• Supporting the Marketing Manager in developing and delivering the Extra 3 year brand strategy.
• Management of the seven-figure annual Wrigley’s Extra brand budget.
• Development of the 2015 Facebook strategy for the Wrigley’s Extra page in addition to the day to day management of 875k fans.
• Managing the Platinum sponsorship between Wrigley’s Extra and National Smile Month 2015, a key strategic initiative for the Extra brand.
• Management of the six-figure Airwaves Racing BTCC sponsorship between January - July, a sponsorship that delivers an annual TV reach of 20.5m in the UK. In this, I managed the hospitality allocation, the merchandising.

Hayes, Greater London, United Kingdom

• In addition to my role within Customer Operations, I was awarded a bespoke Marketing secondment based on merit and results, reporting directly to Beanz Brand Manager.Key projects:
• Project led the execution of the award winning Heinz 'Build a Beanie' national digital campaign, involving constant communication, liaising and micromanagement of key stakeholders, testing & critiquing of a new.
• Project led numerous key internal campaigns (Heinz Five Beanz ‘Build a Beanie’ Facebook app launch, Heinz Five Beanz 1 year anniversary, Heinz ‘Full of Beanz’ campaign) consistently delivering strong levels of.
• Lead contact across a plethora of agencies (digital, design, artwork, press, legal) to ensure the delivery of concurrent projects & tasks to deadline
• Proofed & edited Heinz copy for Trade & Consumer press, published in Marketing Week, FoodBev, Talking Retail as well as Celebrity comms
• Created copy for Internal campaigns (internal newsletters, posters, leaflets)

London, United Kingdom

• Worked across all of the categories Heinz operate within, specialising in Sides and Easy Meals (Beanz & Pasta) and Soup.Worked on the following Key Accounts:Waitrose, Ocado, Boots, Superdrug, Lloyds, Lidl, Aldi.
• Accurate translation of the National Account Managers (NAM) annual operating plan into a bottom-up plan within internal systems
• Providing post promotional evaluation, generating insights that help inform key strategic business decisions
• Supplying various reports and commentary for monthly volume, spend and accrual meetings with the senior sales team.
• Management of customer team’s General Ledger (GL) and accruals.
• Managing customer pricing through the precise implementation, reporting and investigation of pricing claims.

2:1, Ba (Honours) Business Management And Marketing

I achieved the highest overall mark on the Business Management and Marketing course, beating 44 peers. The mark placed me within the top.

A Levels, Business, Information And Communication Technologies, Design & Technology

Activities and Societies: College Football (First Team).

Gcses, Maths, English, English Literature, Double Science, I.C.T, Geography, R.E, Business Studies, D&T

Activities and Societies: Community Task Force