Matt is Co-Founder & Chief Marketing Officer of PetLab Co a premium pet health company. As CMO Matt is responsible for overseeing customer acquisition, growth & lifetime value. In just 5 years since inception, PetLab Co has become the fastest growing pet health brand in the US serving over 3m customers & their pets. Before PetLab Co, Matt worked on a range of direct to consumer startups, taking multiple CPG products across various categories from concept to scale.Matt graduated from University College London with a Masters in Physics, receiving 1st Class Honours specialising in particle physics. This included completing a year's research working on the ATLAS experiment at the CERN Large Hadron Collider.