Drive Nike Grind business to business sales through definition, alignment and execution of 3-year strategic plan and annual operating plan. Lead and inspire B2B sales team to identify, negotiate, sign, on-board and manage new Nike Grind customers. Work cross-functionally across multiple internal functions to ensure alignment with corporate strategy.• Manage 4-person business development, marketing, and analytics team.• Drove 35% increase in licensed partners in FY23.

Managed Men’s Training and Running apparel omnichannel department store sales in North America. Collaborated with merchandising and operations to maximize line plan efficiency.• Spearheaded 8%+ annual increases in mature $250M+ segment through classification expansion, merchandising planning and retail execution.• Launched Nike Men's Yoga with Nike.com and Nordstrom, delivering $1M+ in revenue in first season.• Winner - Nike 2020 Strategic Department Store Maxim Award for delivering fiscal year sales results.• 2020 Nike JDI Award Nominee for driving team success in North America Sales organization.

Orchestrated sales of $700M Jordan Kid’s and Women’s Footwear and $200M Jordan Apparel across all digital and B&M channels of distribution. Controlled distribution decisions, forecasting, and allocations.• Launched Jordan’s Women’s FW in North America, exceeding $50M+ in first year revenue.• Brought Hyperlocal Tee offense to market in City and Athletic Specialty accounts, delivering $1M+ annually and driving monthly energy in New York, Los Angeles, and Chicago.• Organized and led apparel product engagement process with Foot Locker Inc. and Jordan product creation team, contributing consumer insights.

Supervised 5-person team overseeing overseeing eyewear, swimwear and kid’s apparel licensees delivering $500M in wholesale and $50M+ in annual royalties. Developed and implemented strategic plans and led internal and external teams to ensure products were executed to Nike standards. Worked across multiple functions and categories to align licensee efforts with Nike priorities.• Negotiated and executed multiple licensing contracts with $500M+ long-term value, focusing on risk reduction and revenue growth.• Achieved 18% CAGR FY13 - 15 in wholesale and royalty growth via improvements in product creation and retail integration.

Spearheaded product creation for eyewear and oversaw licensed sport accessories. Conducted athlete and consumer research. Directed merchandising and assortment planning for eyewear business. Worked closely with Sports Marketing to place product with key athletes.• Developed top-selling eyewear style used by Nike athletes including Tiger Woods.• Managed on-boarding of new Nike Accessories license, transitioning 100+products in 180 days.

Managed 4-person regional product creation team responsible for design and development of Socks, Bags, and Sport Accessories for US market. Provide leadership to cross-functional team to deliver superior products meeting marketplace needs and internal margin targets.• Achieved 100% on-time delivery of all designed and developed products.• Led cross category merchandising of $105M US socks business as stretch project in fiscal 2008.

Led development of strategic plans with a focus on long-term profitable growth for US backpack business. • Provided insight and understanding of major trends within bags market, key consumer segments, retailers, and dynamics within specific bag classifications.• Delivered seasonal merchandising plans incorporating in-line, SMU and promotional products, meeting marketplace needs and financial targets.

Spearheaded product direction for $100M+ recreational bags business, driving research, briefing and development process to deliver new and innovative solutions for outdoor consumers. Partnered with marketing and design teams to craft messaging and brand image.• Drove entry into water bottle market with industry changing innovation, capturing 50% market share in first year.• Achieved 20% annual growth through new product introductions.