Matt Penfield Email & Phone Number

Matt Penfield is a Vice President, Consumer Insights at Zynga. He possess expertise in video games, strategy, market research, social games, analytics and 27 more skills. Colleagues describe him as "Matt Penfield is one of the best research partners I've ever had the pleasure of working with. Matt is incredibly passionate, proactive, knowledgeable, and committed to doing everything in his power to doing everything in his power to ensure that the voice of the player is being heard and that we're making the most informed decisions. Matt was a vital part of my marketing team and involved him and his expertise in so much more than just consumer insights. His previous background as a Product Manager makes him truly unique and valuable. Matt is that perfect blend of analytic mastermind and marketing genius. I wish I still had the pleasure of working with him! " and "There's no question Matt's a wizard at developing and delivering custom analysis and projections on consumer segmentation, brand strategy, channel effectiveness, and the like, but what sets Matt apart from other research practitioners is his ability to make this research immediately relevant to the business owners, and directly actionable to those on the front-line of a campaign. Matt achieves this through a deft combination of consumer-first thinking, deep understanding of marketing strategy and brand positioning, extensive expertise in the video game & entertainment industry, personal passion for the work, and an uncanny knack for driving at the right question at the right time. Add to this the fact that he's a straight-up great person to work with, there's no question that Matt's the real deal. I'm smarter for having worked with Matt - hope to have the opportunity to do so, for years to come."

Listed skills include Video Games, Strategy, Market Research, Social Games, and 28 others.

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  Vice President, Consumer Insights

  Zynga

  San Francisco, Ca, Us