Matt Pennetti Email & Phone Number

Darien, Il, Us

At Ashleigh Road, I offer top-tier illustration and design services that bring your vision to life, from crafting memorable brand identities to creating stunning visuals. My photography and videography skills are just the right mix to capture the moments you need—with a flair for making you look your best. Whether you need polished design work or a sharp visual story, I'll make sure your brand is as good-looking as you are (or better, no judgment).

Chicago, Il, Us

• Played a pivotal role in providing creative support for executives, media relations, investors, and communications, ensuring a consistent and coherent corporate identity.• Implemented a cohesive visual library of icons, illustrations, and infographics, which enhanced employee comprehension of Groupon's strategy and financials. This standardized approach was utilized by directors and executives during presentations of strategic initiatives and quarterly earnings, resulting in a clearer and more impactful understanding.• Boosted employee engagement by 60% by leveraging visual consistency and innovative content. This was achieved through a combination of eye-catching visual treatments, engaging email communications, and creative approaches to traditionally formal executive updates.• Worked collaboratively with all departments to develop a robust content strategy for the Groupon intranet, resulting in a 40% increase in usage and establishing it as the primary source for internal communications and resources.• Led a comprehensive internal culture initiative in partnership with the diversity, equity, and inclusion team, establishing 6 business resource groups for employees.• Partnered with employee branding and HR to create Groupon's recruiting identity, resulting in a significant increase in applicants, as evidenced by the higher attendance at recruiting events, webinars, and employee speaking engagements.

Chicago, Il, Us

Chicago, Il, Us

• Established the brand identity, guidelines, and marketing for Jellyvision's HR product, ALEX.• Collaborated closely with project managers to effectively scope projects, allocate resources, and manage time, ensuring the timely delivery of all projects. As a result, my team delivered 100% of the tasks on time.• Built a library of UI elements, guides, and standard processes for collaboration, which increased production from engineering and design.• Served as the creative backbone for the engineering department, delivering user flows, and pixel-perfect product mockups, and expertly translating them into SCSS for production. Trained the design team in industry-standard practices to enable them to consistently deliver high-quality content for review and production.• Improved employee understanding of the product, process, and role within the organization by providing management with presentation support, facilitating weekly stand-ups, and engaging in regular stakeholder meetings with each team. This positive shift in employee pulse survey results indicates an improved understanding.• Utilized customer insights from the user research team to drive improvements to the ALEX product, resulting in reduced customer churn and an increase in new client acquisitions.

Chicago, Il, Us

• Developed a compelling strategy for Groupon's display advertising across national and international markets, driving conversion through data-driven A/B testing of digital campaigns. This strategy improved ad performance, with an average click rate of 6-10%.• Established an internship program in the design department, which successfully identified top talent and fostered the growth and development of recently graduated designers. Out of the 5 interns personally hired and mentored, 3 were recruited as full-time members of the visual and product design teams.• Led the creative direction and production for Groupon consumer events with attendance ranging from 500 to 5,000 people. By tracking conversion with coupon codes, Groupon experienced a 12-25% purchase rate among event attendees, demonstrating successful and impactful engagement.

New York, Ny, Us

• Created an engaging online video experience for Lego's board games product line by utilizing a blend of motion graphics, video, and animation to increase digital interaction and reinforce product recognition. This approach served as a touchpoint to effectively drive in-store purchases and online engagement.• Developed motion graphics for digital campaigns and cutting-edge mobile apps promoting upcoming 20th Century Fox films, building excitement and buzz prior to their theatrical release.• Animated beloved licensed characters like Elmo and Scooby Doo, turning them into dynamic stars of interactive videos, unleashing kids’ wild imaginations everywhere. These playful animations added extra fun, flair, and engagement to accompanying children's books, making the stories even more exciting.

Unleashed the wild imaginations of kids everywhere by animating beloved licensed characters like Elmo and Scooby Doo, turning them into dynamic stars of interactive videos. These playful animations added extra fun, flair, and engagement to accompanying children's books, making the stories even more exciting.