Matt Pera Email & Phone Number

Chicago, Il, Us

Greater Chicago Area

Healthcare/Healthcare IT PR and Marketing

Chicago, Il, United States

Collaborated with leadership and colleagues to develop and implement external relations and communications action plans with specific goals, tactics, and measurable results for increasing external awareness. Increased media placements in top tier and industry/trade publications.Developed and executed PR strategy for media relations, content creation, social media, awards, and event participation (among other initiatives). Managed media outreach for a variety of stories highlighting partner startups, individuals, programs, events, and successes.

Greater Chicago Area

Managed PR strategy for global clients across a variety of industries. This included media relations and strategy, content creation and editing, social media strategy and implementation, campaign creation and management, and overall metrics reporting and analysis for all initiatives to measure and demonstrate ROI for the companies Tech Image serves.

As an Account Director at Jaymie Scotto & Associates, I was responsible for leading accounts, crafting beneficial strategy, and compiling useful and forward-thinking campaigns for our clients. I also wrote press releases, eBooks, white papers, blog posts, and thought leadership articles; created social media messaging; developed marketing content and collateral; organized client agendas and action items; updated web content; and compiled detailed metrics reports to convey client ROI.As a member of the JSA TV Team, I guided the creation of engaging video content, wrote scripts, shot and edited video projects, and investigated new ways to develop this service for JSA and its clients.

As an Account Manager at Jaymie Scotto & Associates, I was responsible for leading accounts, writing press releases and media alerts, creating social media messaging and developing marketing collateral. I also organized client agendas and action items, updated web content, and compiled detailed metrics reports that convey client ROI.As a member of the JSA TV Team, I guided the creation of engaging video content, wrote scripts, shot and edit video projects, and investigated new ways to develop this medium for JSA and its clients. I was also a member of the JSA Research Team, identifying relevant events for clients to attend, and maintaining a list of industry analysts for client briefings.

I developed a recognizable brand for the organization, while also implementing a variety of marketing and communications initiatives and strategies. I also developed social media, created e-newsletters, wrote and designed brochures, implemented PR strategies, wrote press releases about programs, services, events and properties and secured media coverage on a monthly basis. I collaborated with an interactive marketing firm to create and launch a new Web site for the department.

Developed and coordinated all communication and marketing elements at company. Focused on Web site, direct mail, social media, press releases, brochures and fundraising.

Wrote, coordinated, designed and edited Sports section for LaPorte County Herald Argus

Northwest Newsgroup

(formerly Lakeland Media)o Coordinated, wrote and edited all coverage in Lake County, Ill. Also managed a newsroom staff of 10people.• News/Sports reporter for Lakeland Media/Lake County Journals in Lake County, Ill. (August 2004 - March 2006)

Ba, Journalism And English

Activities and Societies: Writer and editor for Indiana Daily Student, Dean’s List

Education record