● Coordinated 63 events across 37 offices, clubs, and organizations for 6,585 registered guests attending Family Weekend, including two sold out flagship Dome Room Dinner fundraisers yielding revenue exceeding $18,000● Spearheaded a multi-channel marketing campaign focused on the recruitment of Orientation Leaders that spanned across social media, email marketing, and print media● Maintained a central brand identity in line with the University’s specifications while producing visual and textual elements for posters, merchandise, and digital content● Provided professional staff support for the Transfer Advisory Board, guiding the implementation of new and revived programming and the consolidating outdated resources to better support Transfer Students● Assisted in training Student Affairs staff and 38 Orientation Leaders to prepare them for roles during Summer Orientation● Served as a resource for logistical support for over 4,600 incoming students and their families attending one of 10 multi day Summer Orientation sessions

● Hosted dozens of programs available to 1200+ high school students centered around exploring career and educational opportunities and financial aid● Cultivated a 33% FAFSA completion rate, over ¾ students graduating with known career/educational plans, and over $1.6 million in student accepted scholarship and grant awards● Presented culturally-relevant information and resources to staff meetings regarding topics often overlooked in public education as a member of the Corps’ Inclusion, Diversity, Equity, and Access Committee● Collected and analyzed data on student progress in their senior year regarding 1:1 meetings, future plans, FAFSA completion, scholarship and grant earnings, and family interactions● Provided administrative support when needed in a fast paced counseling environment such as fielding parent phone calls, managing counselor schedules, and assisting the registrar in high volume document assembly and distribution

● 1 of 4 undergraduate students responsible for developing programming for 2020 Summer Orientation● Managed the recruitment and selection processes of 42 Orientation Leaders including a promotional social media campaign, paper application, group interview, and individual interviews for over 200 applicants● Navigated structural and programmatic changes related to University restructuring and the COVID-19 global pandemic to create a cohesive and innovative virtual transition process for incoming students● Supervised 11 Orientation Leaders, established cohesive team dynamic and built rapport to ensure the completion of job-related tasks and leadership development among staff

● Managed social media for official office accounts, including Instagram, Facebook, and Twitter● Revamped the Instagram account to be more relatable and student-friendly for new and current students, as well as University partners● Developed and executed a summer-long social media strategy to help new students navigate the transition to college in the midst of the COVID-19 global pandemic

● Developed personal and professional competency in the areas of diversity, equity, and inclusion to better facilitate the transition of a variety of students and identities to the University of Virginia● Facilitated multiple sessions of 15-30 new students to build community with peers, lead engaging small group discussions, and address concerns to provide a comforting transition to college● Selected as 1 of 12 Orientation Leaders to connect deeply with 2,400+ new students through I Am UVA, a narrative storytelling program where Orientation Leaders share challenging aspects of their UVA experiences

● Coordinated details for concerts, paid performances, and volunteer community performances, including scheduling venues, personnel, regular rehearsals, and payment● Served in a crisis management role when significant unexpected issues arose related to performances and scheduling● Represented the Academical Village People in cooperation with all other University a Cappella groups and the University at large

● Served as the primary point of contact for parents and legal guardians of students in First Year Players, relaying important information and answering questions regarding the show, the semester, and the organization’s budget● Managed outreach to parents and legal guardians related to fundraising for First Year Players, resulting in $4,000+ in donations for the semester● Established a tradition of semesterly food drives for First Year Players productions, increasing the organization’s philanthropic involvement in the greater Charlottesville community

● Created content for multiple social media platforms regarding auditions, interviews, and performances● Directed a committee of 7 members, coordinating social media upkeep, graphic design, and community outreach● Oversaw and contributed to the creation and marketing of merchandise, garnering an overall revenue of $5,700