Matthew Pferschy Email & Phone Number

Charlotte, North Carolina Area

Leader of a team of ad operations professionals delivering digital, mobile, native, social, print and event advertising solutions to a range of SMB to Fortune 500 clients.- Drive the strategy and execution of order management, trafficking, data collection, reporting, and inventory management for ad campaigns delivered across 46 local business journals in the U.S.- Select, implement and manage technology platforms including CRM, ad serving, data management, rich media creative, e-mail marketing, and campaign self-service.- Partner with numerous internal teams across sales, product, dev, content, and client service to drive excellence as a premium advertising media outlet.- Collaborate with key stakeholders on products, specs, pricing, and processes that optimize inventory and support our yield management practice including direct sold and programmatic demand channels.- Establish practices for campaign excellence through delivery and performance optimization to ensure on time completion and performance surpassing campaign KPIs.- Delivery of aggregated data sets and visualizations for efficient campaign performance analysis and reporting.

Seattle, Washington Area

- Direct team executing on a wide range of products including digital and print display, mobile, video, SEM, social, and reputation management solutions for both owned and operated inventory and through audience extension- Partner with executive team on revenue analysis and monetization strategy- Responsible for ad technology and service delivery across affiliate newspaper group- Lead integration of Operative.One order management and inventory solution- Report directly to the President/COO and manage a staff of 22 including 3 managers

Seattle, Washington Area

- Oversight of digital sales fulfillment- Partner with Sales, Product, Business Intelligence, Design, and UX teams to determine feasibility, operational processes, pricing and KPIs for new products and services- Development of programmatic display offerings and strategic roadmap producing 55% increase in the effective CPM of indirect channel impressions in one year- Inventory modeling and avails forecasting during implementation of metered paywall

Seattle, Washington Area

- Lead the team responsible for avails, scheduling, delivery and optimization of all display, video and mobile advertising, reporting to the Director of Revenue Operations and Business Intelligence- Product development, QA process and ad specification definition- Monetization of unsold inventory through premium partnerships, remnant and RTB platforms- Yield management of all impression based inventory

Yakima, Washington Area

- Responsible for the development of online traffic, site architecture, advertising products, marketing, and business development for 6 news sites as a direct report to the Publisher- Launched 3 classified vertical sites (homes, autos, jobs) and numerous client web sites- Increased web traffic by 186% and increased revenue by 163% in 4 years- Installation, site taxonomy, tagging and reporting for all sites using OAS and OpenX- Managed the development of a proprietary content management system and paywall

Savannah, Georgia Area

- Responsible for the daily operations of the advertising and production division of SavannahNow.com reporting to the Digital Media Director- Supervised a growing staff of 4 web producers and 1 assistant- Project manager for large-scale online initiatives involving groups of key personnel and management from all departments, including remote corporate support staff- Managed the deployment of in-house and client marketing campaigns