Matt Philie Email & Phone Number

• Managed YouTube channel for company with 806k+ customers, generating $20MM revenue, increasing followers by 232%, while supporting with Facebook page with 153k followers, and blog with roughly lifetime 50MM visitors.• Oversaw 300+ videos production annually with 71MM total lifetime views by effectively managing 8 content developers through best practice demonstrations, continuous feedback, and offering support.• Enhanced YouTube analytics including improving average viewer duration and average percent viewed by 44%, increased average views per viewer by 2.1, increased total views by 373%, while maintaining 1MM+ monthly views.• Implemented A/B testing across all YouTube content while completing overhaul of channel playlists that generated 200k additional views in 2021, leading to improving average click through rate by 6.7%.• Designed and developed custom motion graphic templates for Premiere and continuously streamlined processes, leading to increasing production efficiency by 50%.

Wake Forest, North Carolina, United States

• Produced video content for swashin YouTube channel with 35MM views, 3.1MM hours watched, 187k subscribers, and 1.5k videos, producing most viewed video with 1.8MM views and 66% APV.• Hosted and produced over 300 live episodes for Pimp My Setup by editing YouTube episodes, moderating live chat, and managing all social promotion, achieving 20k subscribers within one month and over 20MM total views.• Collaborated closely with over 200 brands including Intel, Facebook, and LG to launch high impact campaigns, while working with local companies to build websites, and other brands on various Instagram campaigns and activations.• Launched and managed Facebook group by creating and posting engaging content regularly, leading to expanding and consistently maintaining 50k active members.• Strategized and deployed the Shudio series by hiring videographer, managing storyboard project and overseeing partnerships, amounting $49k+ sponsored product and $20k sponsored integrations, generating over 500k total views, and achieving Zaor Studio of the Month.

Associate Of Arts - Aa, Arts, Entertainment, And Media Management

Bachelor Of Science - Bs, Cultural Studies, Concentration In Communications & Media