Transformational Leader in Retail & E-Commerce | Driving Revenue and Performance Through Innovative Digital StrategiesI am a seasoned executive with deep retail and e-commerce leadership expertise, specializing in building and executing strategies that accelerate profitable growth. As a multi-billion dollar Head of E-commerce and former startup CEO, I have driven multi-million-dollar revenue streams by optimizing go-to-market strategies, enhancing user experiences, and leading cross-functional teams. Passionate about ROI optimization and achieving ambitious goals, I thrive on delivering process improvements and executing growth strategies that elevate business performance.Key Achievements:✅ Founded and scaled a lifestyle e-commerce business with 82% CAGR over three years, catering to high-net-worth individuals and celebrities, achieving an average order value of $900 and a Net Promoter Score of 82.✅ Drove a 180% increase in site conversion rate and 15% growth in organic traffic within three months by developing and implementing a comprehensive digital commerce strategy.✅ Led a division with a $1B P&L, overseeing a team of 30 executives and guiding the organization through a complex transition while maintaining profitability and growth.✅ Launched and expanded the Goods Division for Groupon, driving 66% growth to $400M in revenue and 124% profit growth in two years.✅ Built and led a team from 2 to 25 while growing a new category from $0 to $400M in four years through strategic product development, deal negotiation, and go-to-market execution.Skills:Go to Market Strategy, Merchandising, User Experience, P&L Management, Talent Development, Email, SMS, SEO, Paid Search, Social Media, Vendor Management, Assortment Strategy, Site Merchandising, Brand Marketing, Cross Functional Leadership, AI IntegrationI'm always eager to connect with like-minded professionals and explore opportunities to drive growth and innovation. Feel free to reach out if you'd like to connect!