Matt Popowski Email & Phone Number

Richmond, Virginia, United States

• Lead the paid digital marketing teams for paid search (SEM), display and social media channels, managing an ad budget of $100M+ to drive acquisitions of high-value business card accounts

Richmond, Virginia, United States

• Led a team of analysts in testing innovative shopping experiences across paid channels to increase conversions on Capital One’s Card website, driving new initiatives in automation, visitor behavioral insights, and site personalization. • Optimization efforts doubled the new variants tested in market and drove $270M in incremental annualized value (+22% year-over-year).

Richmond, Virginia, United States

• Led a team of analysts and managed a third party pilot for testing and optimizing shopping conversions on Capital One’s Card website, which generated $220M in annualized value

Richmond, Virginia

• Developed a two-year strategic roadmap to modernize a national legal network for credit card debt recovery by increasing customer engagement, testing channels and offers, and expanding data capabilities and automation

• Advised a Fortune 500 global leader in technology hardware on a niche market expansion• Mentored a team of Executive MBA Fuqua students on client relations and consulting methodology

• Advised client on branding, marketing strategy and online lead generation in a 4-month engagement for the launch of a healthcare search fund to attract investors, business brokers and owners

Richmond, Virginia Area

• Managed consumer and trade PR/media relations team supporting $250M insurance sales channels• Supervised NYC agency and led consumer media strategy for Allianz Travel Insurance, earning $120M in annual ad value and 3B media impressions, exceeding past two years by 50%• Assisted with annual development and rollout of global strategies for four lines of business representing $8.5B revenue across 76 countries

Richmond, Va

• Responsible for B2B marketing strategies and campaigns for $800M insurance ecommerce channels• Led marketing strategy and creative teams to launch LOB’s first B2B lead generation campaign, earning 55M impressions, 37K site visits and 140 leads in three months (AllianzAdvantage.com)• Created partnership strategies for client growth and retention and 2X faster sales cycles for key accounts, including Ticketmaster, Live Nation, Amtrak, Priceline, and 7 of the 10 top U.S. airlines

South Africa

• Led consulting team on a 5-month market entry strategy project for a leading digital payments fintech, which hired EY to implement our proposed playbook to expand into four African markets• Informed the strategy by researching market/industry insights, interviewing financial leaders and identifying high-potential partnerships

Richmond, Virginia Area

• Consulted on B2C growth strategies for local startups to a national, multi-million dollar client selling all-natural health, herbal and beauty products online • Advised clients on product marketing strategies, including marketing plans and digital campaign roadmaps, to reach key growth markets and increase ecommerce sales

Asheville, North Carolina Area

• Created a new brand, marketing strategy and digital channels (VentureAsheville.com) to launch two entrepreneurship programs promoting 100 startups• Initiatives led to 6 investment deals, 2 exits, and Asheville named #2 Best Startup City in America• Directed multiple creative teams and agencies on strategic growth initiatives, including the branding, media strategy and marketing for a $3M corporate fundraising campaign• Managed business development website, growing traffic 36% YOY to reach 64,000 annual visitors

Asheville, Nc

A Kauffman Foundation weekly startup event, in which 1-2 founders present their venture to an audience of like-minded entrepreneurs, investors, and supporters in 75 startup cities across the U.S. Co-managed and promoted events, provided presentation coaching to founders.

Asheville, North Carolina Area

• Developed and managed strategies for public relations, crisis comm., social media, digital marketing, SEO, creative content, email marketing, and membership growth• Increased website traffic an average 13% over two years, from 452,500 to 583,000 annual visitors

Asheville, Nc

• Managed website, SEO, email marketing and social media networks to drive attendance revenue• Collaborated with NC Dept. of Commerce on regional and international media outreach for key consumer audiences in eastern U.S., Canada, UK and Germany

Denver, Co

Award-winning, $100 million international architecture firm recognized among the world’s premier airport designers, specializing in large-scale, public landmark buildings. • Formed new Communications team to lead a global rebranding, launch marketing/ad/PR campaigns, and expand international media exposure• PR and advertising efforts contributed to World’s Best Airport awards (2007-10), World's Most Beautiful Airports (Travel+Leisure), AIA design awards and the #1 Hot Firm in the industry (2010)

Wrote and published "The Ultimate Entertainment Guide: Denver Metro and the Front Range"—the first comprehensive guide for Denver attractions—in three months under self-direction

Master Of Business Administration - Mba, Strategy

Global MBA curriculum and residencies for international business strategy, marketing, finance, innovation, and leadership.

Bachelor Of Arts, Writing, Communication Arts

Activities and Societies: Magna Cum Laude, Phi Eta Sigma, Society for Collegiate Journalists Regents Scholar and Cross Country and Track &.

Continuing Education, Economic Development

Internet Marketing, Certified

Launched in 2013, the Institute is taught by Asheville’s preeminent internet marketing agency. It covers the latest trends, strategies.