Matt Purdie-Smith Email & Phone Number

New York, Ny, Us

New York, New York, Us

Data, Insights and Media Effectiveness on the Procter & Gamble business.• Accountable for driving cohesion across the account's usage of data, existing knowledge, and emerging platforms to create value for client business

New York, New York, Us

Data & Analytics, Marketing/Advertising Effectiveness on the Procter & Gamble business.• Accountable for steering the data agenda for the account and embedding data outputs throughout the wider planning/buying processes. This included overseeing dashboarding, training, POV development, and working with the Head of Planning to create closer operating principles across teams• Manage a team of 14; across data operations, front-end reporting and media effectiveness consulting

New York, New York, Us

Data & Analytics, Marketing/Advertising Effectiveness on the Procter & Gamble business.• Expanded responsibility across the Data/Analytics team on P&G account – including accountability to healthy Data operations, along with the media effectiveness consultant role previously held• Responsible for training team members into hybrid roles, identifying opportunities to improve agency and client capabilities through automation, and pushing the agency data product to P&G• Operationalisation of data/tech platforms for value creation in-market, deploying to internal and client teamsMember of Dentsu Route 500 leadership program

New York, New York, Us

• Newly created specialist role to connect Planning & Buying teams via measurement consultancy• Develop guidance for internal teams on tactical media choices (historical & expected performance), oversee higher order analysis of media data (2 direct reports) and aid activation teams in evaluation of their buys• A centralised role for client technology & programmatic agendas (testing, deployment & guidance)• Working with all functional client teams (Media, Research, Digital & Brand)

New York, New York, Us

Associate Director, Communications Planning on the Procter & Gamble (P&G) Bounty businessResponsible for the comms planning & management for Bounty paper towels. Working with the account Director & managing a team of 4 to ensure execution matches the plans.Driving exploration, clarity & strategic focus in all comms choices.Partnering with marketing team clients to deliver plans that directly contribute to sales & accountable brand building given Bounty's size & visibility within the wider P&G corporate bottom line.Member of Dentsu-Aegis Route 500 high achiever & leadership program

London, Gb

Account Supervisor on Pernod Ricard Responsible for client service, the development of integrated communications plans and overseeing implementation & management of these initiatives

Au

Quality control of digital media output across the agency – as digital media supervisor across the business.Consultative digital management role for the media team and all agency clients. Digital lead in new business pitches. Directly responsible for all digital media planning/buying and campaign management on SBS (national TV broadcaster), Nike Australia and Stuart Alexander brands (Mentos, Chupa Chups, Guylian). Direct report of 2 junior buyers in implementing and delivering digital outcomes, as well as responsible for digital skill development for all 6 media planner/buyers

Au

All digital media management for SBS broadcasting, Nike Australia, Mentos and in a consultative role across the agency’s other clients' digital needs. Managed the implementation of all digital components with 2 direct reports; working closely with brand planners and creative partners in the delivery of campaign objectives. Worked side-by-side with Business Director(s) to collectively fulfill the clients’ full through the line media requirementsPrimarily responsibility for growing client understanding of the digital landscape - an increase in digital billings of circa. 11% over the 12 months

Tokyo, Jp

Digital media lead for HSBC and Nokia – managed the day-to-day planning / buying as well as client account management, overseeing 2 direct junior reports. Developed digital media strategy in collaboration with the agency Digital Director.Worked in an integrated capacity, side-by-side the offline team(s) as well as with creative partners in translating brand imperatives to digital objectives, and ensuring accurate digital deployment.

Tokyo, Jp

Digital media implementation, media campaign management and client reporting on key agency clients: HSBC, Insurance Australia Group, Tourism Australia. With the departure of the Digital Media Supervisor, took on all digital media planning and buying on the HSBC account from Nov 2009. Responsible for client fiscal management processes

Bachelor Of Commerce (B.Com.), Marketing

Higher School Certificate (University Admission Index (Uai): 99.35)