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Leading Look Left's Digital practice to create and execute strategies that help enterprise technology companies breakthrough with insight-driven integrated programs that combine earned, owned & paid media to seize mindshare, drive market definition & fuel growth.

I was tasked in 2020 to develop and launch SHIFT's Optimized PR service, the industry's first true performance-based earned media offering. This new approach to PR strategy is designed, executed and refined with fundamental SEO principles throughout. It combines data-driven messaging and topic development, content optimization principles and high-quality backlink acquisition techniques to drive deeper discoverability and value of the earned, owned and contributed content brands create.

SHIFT Communications is a national full-service integrated communications agency. I was hired in 2018 to lead the digital marketing team; a dedicated practice that built and managed full-funnel digital programs to build awareness, generate demand and stimulate lead generation for the world’s leading B2B technology and consumer brands. Key accounts included Citrix, GoDaddy, Doximity and Dole.

Terakeet is a global leader in digital marketing technology and managed services, fostering authentic brand awareness and sustainable organic traffic growth to the world’s leading emerging and enterprise-level brands. I was hired in Terakeet’s infancy and helped the firm grow to their current team of 175 and over $25M in revenue.Upon my promotion to VP, I led a small marketing team and grew to nearly 90, responsible for meeting deliverables for a $10M portfolio of 50+ clients across diverse B2B/B2C categories (CPG, healthcare, lifestyle, finance, travel, luxury goods). I contributed to hundreds of organic search strategies and content-focused, unpaid influencer campaigns to generate link equity. We developed and implemented an organizational restructuring and new internal workflow model that improved margin by greatly reducing COGS and saved nearly $1M in annual operating costs without sacrificing customer success. The restructure included an employee communication plan to ease adoption and training for 100+ employees. I regularly collaborated with marketing and sales, building custom strategic roadmaps that assisted the new business team in closing over 25 new contracts worth $6M in annualized run-rate revenue. Our success in signing new F1000 prospects was a result of exhaustive market research, repositioning products to highlight competitive advantages, implementing new pricing strategies, and clearly defining value propositions.We created a great work environment and built a winning culture that earned top-25 recognition on Great Place to Work’s “Best Workplaces in New York” list in 2016-17, stressing accountability and performance.

I was promoted to concept and build a new digital advocacy product focused on influencing people/constituencies through integrated digital campaigns leveraging strategic content marketing, social influence, and targeted paid media. This operated as a "company within a company", and I had full responsibility for development and oversight of the business plan, resource planning, team management, account acquisition/retention strategy, operational workflow, sales pipeline, and communications as the new department reached nearly $1.5M in revenues in two years. During this time I managed up to 10 accounts and led their expansion strategies, negotiated contracts, and served as point of escalation for all account issues. I also developed channel partnerships with PR firms, lobbyists, and paid media agencies to fuel revenue growth.