Matt Wakefield

Matt Wakefield Email and Phone Number

Managing Director at Instay Media | Founder at Repped @ Instay Media
Matt Wakefield's Location
London Area, United Kingdom, United Kingdom
Matt Wakefield's Contact Details

Matt Wakefield work email

Matt Wakefield personal email

n/a
About Matt Wakefield

Founder of Repped; Empowering Buyers to make the first move in Sales.Matt is on a mission to build a meeting and opportunity generator that is so effective for Buyers and Sellers that they will wonder how they ever got by without it. Short term availability, long term relationships.Matt is a proven and pro-active sales leader with a passion for consultative selling and entrepreneurial, cross-cultural thinking. Prior to Repped, Matt is a seasoned and award-winning media sales expert whose career has spanned across national press, consumer magazines, digital, mobile, programmatic and OOH over the last 13 years. Since 2015, Matt has been a specialist in hotel media, and since 2017, he founded and built his own hotel media business, working with a some of the largest hospitality groups in the world, driving incremental revenue from guest-facing technology. Matt's an accomplished presenter with a proven track record of closing large deals through a deep rolodex of senior leaders and decision makers at major agency holding companies across the UK and USA.

Matt Wakefield's Current Company Details
Instay Media

Instay Media

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Managing Director at Instay Media | Founder at Repped
Matt Wakefield Work Experience Details
  • Instay Media
    Managing Director
    Instay Media Nov 2017 - Present
    London, England, United Kingdom
    The global hotel media network. Guaranteeing brands and agencies access to verified in-market business/leisure travellers via a network of 15,000 hotels across the world.
  • Repped
    Founder & Ceo
    Repped May 2020 - Present
    London, United Kingdom
    "Bumble for Sales". Empowering Media Buyers to make the first move in Media Sales.Discover, brief or meet any new or existing sales rep at a moment's notice. Time-poor Buyers, it's time we did things on your watch. Short term availability, long term relationships.
  • Talenthero
    Investor
    Talenthero Jun 2024 - Present
  • Luxia Global
    Director Of Sales - The Americas And Uk
    Luxia Global Nov 2015 - Nov 2017
    London, United Kingdom
    LUXIA Global was home to the world’s largest advertising network within luxury hotels around the world. Groups include Accor, Starwood (now Marriott), Hilton Worldwide and Kempinski. Successes:• Responsible for commercial revenues through innovative mobile/video display, DOOH, WiFi & retargeting platform, connected TV & experiential. • Carved myself an autonomous role and expanded the business in revenue and supply throughout North America, LATAM and the UK.• Nurtured fantastic relationships with key international OOH agencies; Talon, Kinetic, Posterscope.• Promoted to Senior Management team with commercial and operational focus• Established key relationships with global media agency holding companies and C-level direct brands.• 1/3 year based in US which was required and enjoyed –NYC, Miami and Los Angeles.
  • Clear Channel Outdoor
    Senior Agency Manager
    Clear Channel Outdoor Nov 2012 - Nov 2015
    London, United Kingdom
    Clear Channel UK is one of the world's leading Out of Home media owners.In this role I was the National Account Manager for all out-of-home OMD UK, M2M and Vizeum business. OMD UK accounts included brands such as McDonalds, Channel 4, Boots, Google, Carlsberg, Disney, PepsiCo and PSA Peugeot Citroen. M2M clients included Estee Lauder, HP and Paddy Power. My specialist agency relationships were with Talon, Posterscope and Kinetic for direct appointments such as Vodafone respectively.Remit:• Personal annual sales targets of £20-25million were met and exceeded.• To ensure that CCUK was represented regularly and professionally amongst media & specialist agencies and their clients, through regular face to face meetings on both a group and individual level. • To increase the number of clients in my roster of agencies using CCUK products and increase the level of expenditure on CCUK products as a percentage of their total billings. • Adhere to Retain, Grow and Acquire framework implanted by McKinsey. • Create and tailor bespoke innovative opportunities for clients based on new, award winning ideas that also match clients’ commercial goals and business plans.• Conduct business and social-led initiatives with my clients on a quarterly basis in line with KPI’s. Successes:• Appraised successfully and regarded as a ‘star of the future’ by my seniors. • Cannes Lions - Walker’s ‘Tweet To Eat’ - Vending 6 sheets. Executed my idea from inception to completion – Over 1 million views on YouTube.• Daily Out of Home Award for ‘Best use of Social Media in Outdoor’
  • Dennis Publishing
    Senior Magbook Account Manager
    Dennis Publishing Nov 2011 - Nov 2012
    Nominated for Sales Person of the Year 2011 and collected Runnerup.
  • Dennis Publishing
    Magbook Global Account Manager
    Dennis Publishing Dec 2010 - Nov 2011
    London, United Kingdom
    Dennis Publishing Ltd. is an independent publisher founded in 1974.Here I spent 2 years growing and developing the MagBook brand. I was responsible for securing the commercial proposition through advertising and sponsorships. The MagBook portfolio consisted of approximately 200 titles across familiar consumer brands such as Men's Fitness, Women's Fitness, Health & Fitness, PC Pro, Computer Shopper, MacUser and a wealth of independently written publications. The MagBook concept is unique, with an extended shelf life on newsstand of 9 months and an extremely low advertising:editorial ratio. The entity is now worth over £11 million a year to Dennis Publishing and is increasing in value each year. I worked closely with the top 10 London agencies to ensure maximum exposure for the MagBooks and to ensure that the lifestyle brands have the most valuable opportunities readily available to them.Successes:• Promoted in 1st Year and Salesperson of The Year nomination - Runner-up• 5 Salesperson of the Month nominations• Co-managed the MagBook platform representing Fashion, Fitness and IT print and digital titles.• Selling print, digital display, video, email and sponsorship opportunities. • Sell to the UK’s largest media agencies and direct clients through meetings and regular contact.• Gain series investment and strong client relationships both managed accounts and new business.• Travel both nationally and abroad in order to seek and develop client relationships.
  • Mediaplanet
    Project Manager
    Mediaplanet Jun 2010 - Dec 2010
    Responsible for the planning and execution of specialist reports in the major newspapers; The Guardian and the Independent. It was up to me to plan editorial areas, speak to associations and interview experts within the specialist area. I then had to ensure the publications were commercially viable by the means of attracting advertising. To do this I would write and edit a media kit to make projects appealing to clients. I was solely responsible for the report from start to finish and this meant that client relationships, editorial attention, account/time management and personal organisation had to be paramount. My most successful consumer report was 'Energy Saving Solutions' inserted within the Guardian newspaper in September 2010 which totalled over £35,000 in ad revenue and the Guardian personally contacted me to say how impressed they were with the publication.

Matt Wakefield Skills

Advertising Account Management Digital Marketing Online Advertising Marketing Communications New Media Media Planning Publishing Sponsorship Advertising Sales Outdoor Advertising Digital Media Management Lead Generation Email Marketing Sales Presentations Magazines Editing Media Relations Social Media Social Media Marketing Sales Online Marketing Marketing Strategy Event Management Meeting Management Writing Campaign Strategies Strategic Selling Pitching Ideas Digital Strategy Hotels Hospitality Industry Resorts Hotel Management Hospitality Marketing

Matt Wakefield Education Details

Frequently Asked Questions about Matt Wakefield

What company does Matt Wakefield work for?

Matt Wakefield works for Instay Media

What is Matt Wakefield's role at the current company?

Matt Wakefield's current role is Managing Director at Instay Media | Founder at Repped.

What is Matt Wakefield's email address?

Matt Wakefield's email address is ma****@****s.co.uk

What schools did Matt Wakefield attend?

Matt Wakefield attended University Of Lincoln, International School Of Toulouse.

What are some of Matt Wakefield's interests?

Matt Wakefield has interest in Poverty Alleviation, Animal Welfare, Environment, Disaster And Humanitarian Relief.

What skills is Matt Wakefield known for?

Matt Wakefield has skills like Advertising, Account Management, Digital Marketing, Online Advertising, Marketing Communications, New Media, Media Planning, Publishing, Sponsorship, Advertising Sales, Outdoor Advertising, Digital Media.

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