• Drove customer acquisition and revenue growth by developing and implementing innovative performance marketing strategies, optimizing digital advertising campaigns across Google Ads, social media, and display networks to maximize reach and engagement• Conducted comprehensive market research to uncover trends, customer preferences, and competitive insights, informing strategic decisions and guided the launch of new products and product improvements• Planned, organized, and coordinated the company's involvement in trade shows and managed collateral materials, while developing and nurturing marketing relationships with the dealer network by providing marketing materials, content, assets, and tools to the sales team• Created compelling copy for marketing materials, including website content, email campaigns, and social media posts, and manage the social media presence, engaging with 10,000+ followers monthly

• Pioneered and implemented an integrated marketing strategy for 4 business divisions aligning branding, advertising, and social media messages to promote a customer-centric culture• Designed strategic marketing plans leading to an over $4 million revenue growth in the quick lube division and 48% growth in sales of lubricant gallons• Capitalized on upselling/cross-selling opportunities driving transportation sector product sales by 7%• Launched and negotiated sweepstakes partnerships with organizations including the Talladega Superspeedway, leading to a 20% boost in premium product sales • Conceptualized and created employee-focused branding campaigns which resonate with target audiences generating over 1 million total views, 850,000 videos played, and 10,000 clicks • Innovated and produced marketing/branding collateral including catalogs, brochures, flyers, direct mail materials to increase public awareness of company products and services • Championed the company’s online social media presence including Facebook, Instagram, and LinkedIn pages driving brand awareness and facilitating engagement with 3,000+ followers monthly • Championed the development and launch of division-specific Customer Value Propositions (CVPs) to assist customers to differentiate and choose Sayle products over competing brands • Instructed and coached sales representatives on how to secure leads and educate customers on company promotions and programs

• Drove sales by and improved customer satisfaction ratings at the retail location serving 100+ customers daily• Assessed and recommended products and services that met customer needs• Implemented inventory best practices to ensure products were available for potential clients

• Rotated within recruiting, hiring, training, and benefits department working with 1,000+ new and existing staff members• Organized and implemented a new employee referral program to source new talent• Assisted with 10+ projects and assisted with additional human resource tasks including recruiting events, interviews, employee paperwork, and training materials