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Raised in a family business, studying consumer behavior has been a passion since I was young. (Seriously, my high school science project was "How does product placement affect sales?")After almost 8 years studying shopper behavior on the agency side, I've now been using those research skills for Apple since 2015. 2015 - 2019: Cupertino, California2015 - 2019: Shanghai, China2022 - present: New York, New York
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Research ManagerAppleNew York, Ny, Us -
Customer Insights ManagerApple Aug 2022 - PresentCupertino, California, Us
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Customer Insights ManagerApple May 2019 - Aug 2022Cupertino, California, UsLead global custom research projects (quantitative and qualitative) for Apple Retail, in-store and online.
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Customer Insights ManagerApple Sep 2015 - May 2019Cupertino, California, UsLead global custom research projects (quantitative and qualitative) for Apple Retail, in-store and online.
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Project DirectorEnvirosell Mar 2014 - Sep 2015New York, Ny, UsEnvirosell is a shopper behavior research and consulting firm, founded by Paco Underhill (Why We Buy).Quantitative Methodologies: First-Person observation, exit intercept survey, online surveyQualitative Methodologies: Shop-Along interview, in-home ethnographic interview, shopping diaries, eye-tracking, focus groupSupervised all of the agency's project work, including research planning, understanding and managing client objectives, designing project structure, research execution, and presentation to clients.Managed and trained a team of eight project managers and research associates. -
Senior Project ManagerEnvirosell Sep 2009 - Feb 2014New York, Ny, Us
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Research AssociateEnvirosell Jun 2008 - Sep 2009New York, Ny, Us
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National Account SpecialistNewell Rubbermaid May 2006 - Sep 2007Atlanta, Ga, UsDrove sales growth in 49 store territory, comprised up of Home Depot, Lowe’s, and JCPenney accounts, through merchandising, product training, and relationship-building.Increased sales from sixty-fifth (of seventy) to third in the nation.Served as “data captain” for field team, training colleagues on use of Microsoft Excel, reportgeneration, and application of data to improve sales.Trained store associates on products; from one-on-one sessions to district training seminars.
Matt Richard Skills
Matt Richard Education Details
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Bowling Green State UniversityMarketing
Frequently Asked Questions about Matt Richard
What company does Matt Richard work for?
Matt Richard works for Apple
What is Matt Richard's role at the current company?
Matt Richard's current role is Research Manager.
What is Matt Richard's email address?
Matt Richard's email address is ma****@****ail.com
What is Matt Richard's direct phone number?
Matt Richard's direct phone number is (408) 606*****
What schools did Matt Richard attend?
Matt Richard attended Bowling Green State University.
What skills is Matt Richard known for?
Matt Richard has skills like Consumer Behaviour, Marketing Research, Quantitative Research, Market Research, Ethnography, Qualitative Research, Customer Insight, Analysis, Data Analysis, Shopper Marketing, Segmentation, Retail.
Who are Matt Richard's colleagues?
Matt Richard's colleagues are Murat Agdoğan, Connor Cannon, Charles Nichols, Ray Vieweg, Douglas Milliken, Sebastian Jabłoński, Kameron Jones.
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