-Create end to end digital marketing campaigns using data/analytics to drive marketing activities to generate demand, find new contacts/buyers and achieve optimal business results. -Responsible for overseeing the creation, development, utilization, and expansion of account based marketing for cloud, analytics, mobile, social, and security portfolio to support public sector accounts. -Collaborate with marketing teammates to create a strategy to drive traffic and conversions that… Show more -Create end to end digital marketing campaigns using data/analytics to drive marketing activities to generate demand, find new contacts/buyers and achieve optimal business results. -Responsible for overseeing the creation, development, utilization, and expansion of account based marketing for cloud, analytics, mobile, social, and security portfolio to support public sector accounts. -Collaborate with marketing teammates to create a strategy to drive traffic and conversions that nurture leads through a marketing mix of touchpoints and other calls-to-action. -Collaborate with other departments to ensure marketing program effectiveness and to identify where areas of opportunity to drive added revenue. Strategy and Planning: · -Create multi-touch digital marketing campaigns to drive demand for IBM cloud, analytics, mobile, social, and security portfolio via social media, email, and client website. ·-Create tactical execution plan for lead development reps to generate demand. · -Oversee the email execution process by managing the email and portal calendar. Tracking and -Analyze and report email and play performance. Delivering monthly key performance indicator (KPI) summary reports. · -Communicate with client team and stakeholders regarding program performance, capturing requests and preferences, and managing expectations. · -Proactively recommending new programs or changes to existing marketing programs to increase demand generation. · -Optimizing repeatable and best practice processes for demand generation, nurturing and converting.Social:-Curated relevant social content for sellers to share.-Attracted 7000+ followers on Twitter-Created and managed IBM Digital Sales Twitter handle @IBMDigitalSales from 2015-2017 -Managed social plan/strategy around annual Sales and Marketing event #IBMDigitalSalesU (2015-2017)-Digital transformation team: specialty - social amplification, social selling-GTS brand advocate/social influencer Show less

• Represent the company by selling IBM services so SMB-Enterprise clients, build brand awareness on social networks, and ensure customer satisfaction on every interaction.• Identified and progressed opportunities bringing in millions of dollars.• Implement innovative initiatives across the business unit, in addition to regular role.• Participated in successful pilot projects focused on driving revenue and exceeding targets.• Collaborate with business partners and clients to… Show more • Represent the company by selling IBM services so SMB-Enterprise clients, build brand awareness on social networks, and ensure customer satisfaction on every interaction.• Identified and progressed opportunities bringing in millions of dollars.• Implement innovative initiatives across the business unit, in addition to regular role.• Participated in successful pilot projects focused on driving revenue and exceeding targets.• Collaborate with business partners and clients to increase sales revenue.• Utilize social networking sites to develop the brand image,promote new offerings and listen for customer feedback or questions.• Collaborate with and educate teammates on best practices to create a unified sales force.• Provide detailed reports on findings from marketing campaigns to improve future initiatives.• Utilize “LiveChat” resource to increase sales and service via web-chats with customers.• Designated, as part of a select group, to work on IBM’s newest offerings.• Mentor new hires through: shadowing, reverse shadowing, and day-to-day training.• Track and analyze call volumes in order to ensure secondary targets are met. Show less

After achieving teacher certification and completing my teaching practicum in a 6th grade french immersion class at St.Stephen middle schooI, I had the privilege of working with students at different levels from kindergarten through high school in the Saint John region.