MD for Betfair Gibraltar & Group Games Director responsibility covered Gaming P&L, operational management and EBITDA related to all gaming product verticals. Generating circa 30% of group revenues and profit.• Responsible for creating, formalising and implementing the business strategy across product, acquisitions, conversions, customer marketing, sales and revenues for gaming organisation• Extensive knowledge of marketing, product lifecycle management, product strategies, product requirements and roadmap planning • Responsible for regulated market and product launches • Leadership Gaming team across 4 locations, circa 100 staff, leading them to level up their operational, technical and collaboration skills, so they’re better equipped to tackle challenges and meet the diverse needs of an evolving egaming environment. • Financial planning and budgetary projections for the global gaming team and prepare regular exco reports to keep board updated on projected revenues and costsKey achievements:• Record Gaming growth +45% net revenue yoy at Betfair (2014 v 2013)• Established team and processes from scratch to a team of 100+ generating circa £85 million• Installed gaming culture within Betfair to fully monetise sports customers• Mobile first approach introduced across all marketing and product at Betfair

• Developed and lead European & Emerging Markets strategy to improve growth trajectory covering organic growth via BAU, entry into new markets and setting the agenda around European & Emerging Markets • Leadership of the Commercial team within Europe & Emerging Markets (80 people across regions)• P&L Management of the International Business at Betfair (circa £160 million revenues and 45% overall group revenues)• Launched Betfair into regulated markets of Italy, Spain and Denmark• Ensured the core revenues from high value customers in Europe are retained by managing Key Accounts locally and ensuring appropriate CRM plans are in place. • Defined the organisational structure across commercial to reduce cost base and continued improvement in effectiveness of marketing investments• Guided Product & Technology teams to ensure relevant & localised Products are developed and delivered to customer base in all regionsKey acheivements:• Successfully launched regulated markets in Italy, Spain and Denmark at Betfair• Double digit growth for both years in International role at Betfair• Successfully managed and rolled out growth strategy across unregulated markets at Betfair

Accountable for group online marketing across bwin and Party brands, generating in excess of €270m net revenues in 2011. Directly responsible for Central marketing budget in excess of €30 million, leading 120 employees across six countries.• Responsible for driving the productivity and revenue impact of the marketing team across SEO, SEM, Creative, Localisation, Conversion, Affiliate channels, Online Marketing, Social Media and Advertiser Funded Programming. • Responsible for all acquisition, conversion and player lifecycle raising the volume of players generated whilst improving efficiency and effectiveness of the channels and increasing profitability per player generated• Defined Strategy for regulated market launches and delivered across all channels in conjunction with Territory Directors• Ensuring the team are producing industry leading marketing within the guidelines of the brand strategykey achievements:• Delivered 2 consecutive years of beating business plan bwin.party• Restructured marketing teams and delivered over 90,000 new players• Led the bwin.party marketing integration program, unlocking €20million from merger synergies• Launched Marketing campaigns for regulated markets in France, Italy and Spain establishing top 3 market share at bwin.party• Led global teams with 120+ staff with significant budgets in highly competitive and complex markets

Responsibility for all Brand Marketing & Communications Globally.Responsible for 888 Rebranding project with Wolf Olins brand agencyResponsible for all creative, marketing channels, and media buying globally.Management of Sports Sponsorships, poker players and endorsed celebrities.Managed all televised content, currently delivering 70 hours per year, broadcast in over 40 countries worldwide.responsible for consumer PR

Responsible for planning and executing offline marketing activities across international markets.Focussing primarily on 12 markets using all proven successful marketing channels and messages.Responsible for Media Buying; Outdoor, Magazines, National Press, Direct Mail, Inserts, Radio and Television.Secured "888.com World Snooker Championship" for UK and Asian markets. Also secured major sponsorship deals with UEFA Cup champions Sevilla, Toulouse (France) and Nacional FC in Uruguay.

Head of UK market for the world's largest online Casino and the UK'S number one top of mind awareness gaming brand.Managed set up of UK operation, from zero presence in the UK market. Taking what was a successful Internet brand, in to what has been described by marketing week as the online gaming industries only household name, through mass targeted exposure of the brand in line with marketing strategy.Developed and implemented strategy for the UK market.Introduced PR to the business, retaining agencies to look after consumer, corporate and sports activation publicity.Secured and managed all UK sponsorships including Middlesbrough Football Club. Full responsibility for Budget and P&L in UK. Profit grew by 387% whilst I was in this position; registered members grew from 7 million to 20 million.

Head of International Marketing with overall responsibility for the marketing function of the brandManaged the planning and execution of International marketing campaigns, including all above and below the line activities, ensuring impactful brand messages were delivered to consumers in line with brand values and objectives.Developed and implemented strategic marketing plan and new corporate identity including branding, literature, packaging, advertising and retail guidelines. The brand was seriously fragmented globally and is now globally unified and consistent brand.Project managed the re-launch of the brands website from concept through to its successful completion, giving the brand another route to market for communication and retail.Defined new marketing organisation structure, mapping skills against roles and built a new team as part of the international expansion strategy ensuring the department was equipped for the to deliver the brands expansion requirements.Led and managed performance of International Marketing teams by setting high standards and monitoring performance, developed succession plans, identified and developed potential through assessment, training and developing PDR's in full.Planned and managed an annual £4 million central marketing budget, in addition to forecasting quarterly and annual spends for all local markets, reporting to the board of directors.

Managed brand retail development, responsible for building the brands image at point of purchase whilst building key relationships with agencies and customers, delivering all promotional activity.Developed strategy and policies for retail marketing activity to support brand and business objectives. Combining creative innovation and retail business practicality.Created and developed award winning brand brochures, exhibition stands, permanent and semi permanent point of purchase materials.Created retail communication strategy to ensure buy in of brand vision, across all levels internally and externallyProject managed planning and rollout of the brand retail system to over 100 sites in 38 countriesManaged brand product launches, catalogues and direct mail campaigns delivering events and materials in line with brand positioning and objectives.

Responsible for retail development within one of the brands largest MarketsResponsible for implementation of brands retail strategy for UK MarketResponsible for POPAI award winning retail system of the year which was subsequently rolled out to 80 boutiques across the UKPlanned developed and implemented impactful and effective staff and consumer promotions to drive sales and communicate the brand positioning whilst optimising presence in retail.Managed annual £1.5 million retail marketing budget, forecasting quarterly spends, reporting to the UK Marketing Director

Responsible for operational support for the marketing teams covering advertising, creative, media buying, PR, retail and events