Matt Rosenberg Email & Phone Number

Fractional CMO and marketing consultant helping companies distill corporate and product stories to clear, value-oriented, strategic narratives and tactical outputs, managing and hiring teams, working with revenue operations to drive sales. Specializing in B2B technology, ad tech, travel, publishing, and media and in B2C entertainment and consumer products. Clients include Pinterest, Telaria (formerly Tremor Video and now Magnite), Helixa, Proto(dot)io, Verse, ahatis, PulsePoint, Peach Video, Travelport, Samsung Ads, Healthline Media, CoLab Media Consultants, Splash Worldwide, the Interactive Advertising Bureau (IAB), Relo Metrics (formerly GumGum Sports), BrandTwist, and Clinch.Things I can help you with: content marketing & thought leadership, brand positioning, rebranding or brand refinement, offering strategy & product portfolio, team organization, training, and management; public relations, event strategy & programming, sales & marketing materials evaluation and improvement, thought leadership and content strategy, presentation writing, public speaking, workshop and meeting facilitation, planning and emceeing events, primary research as a marketing platform, media & creative strategy, mobile advertising strategy for publishers or buyers, agency or vendor procurement, bullshit detection.The first chair in an orchestra is the section leader and the conductor's key partner in delivering an outstanding performance for the audience. That is how First Chair Marketing sees our relationship with clients.

Elected to the Board of Trustees for two year terms serving the 11,500 citizens of Dobbs Ferry, NY. Elected 2021, re-elected 2023.

story&sale is a partnership dedicated to helping startups achieve their revenue goals by building Marketing & Sales organizations, developing strong and differentiated narratives, and developing the skills and operations that enable sellers to sell and companies to grow.I represent the story side of that partnership, continuing and expanding the work I've done since 2017 as a consultant and my entire career as a marketer in the ad tech, mar tech, media and other digital marketing worlds.

Boston, Ma, Us

Hired to develop and bring a differentiated story to a previously generic demand-side platform (DSP) and execute that story through sales materials, sales training, events and thought leadership. Successfully addressed the largest client concern in the ad tech space: a “sea of sameness” of service providers. Led sales planning, creative studio, events, public relations, research and product and brand marketing with a team of nine plus outside agency resources.▬▬ Significant Results ▬▬◆ Successful at positioning unique first party data source as enabling ChoiceStream to be the “noise canceling headphones of ad tech,” separating meaningful audience data from unreliable third party sources.◆ Shifted traditionally performance-based business to ~25% brand advertisers.◆ Launched company’s first SaaS product, a programmatic media management and optimization platform.◆ Increased leads generated by conference sponsorships and attendance by >500%, improving budget efficiency.◆ Oversaw team of nine professionals, including sales planning, creative studio, events, public relations, research, and product and brand marketing.

Oversaw marketing and advertiser strategy for then three-year old social advertising startup targeting audiences based on interests expressed through social network activity. Tasked with, and successfully completed, dramatic company repositioning. Articulated offering for clients and investors. Retrained sales, account management, and sales planning teams. Invested brand with industry-relevant meaning and updated visual identity. Exited upon completion of transformation work immediately prior to 2016 acquisition. ▬▬ Significant Results ▬▬◆ Reversed sales decline in first year after repositioning company from “premium social ads” to mobile ads with targeting derived from social data. ◆ Generated year-over-year sales growth, helping position the company for stronger valuation and acquisition in 2016. ◆ Created and activated all external-facing communications, from sales materials to social media content, press, agency relations and events, leading team of six and external agencies.◆ Drove key metrics, including the following: PR increased 130% over prior year; social connections and email database increased >200%; email open rates increased an average 37% year over year.◆ Delivered groundbreaking research into social media users’ connection and content choices, elevating thought leadership content. Earned significant new PR coverage and conference speaking slots.

New York, New York, Us

First marketing leader at early-stage media startup that delivered advertising based on the topics of interest to a target audience at any given moment. Responsible for setting marketing strategy and overseeing execution across advertising, web, events and public relations.▬▬ Significant Results ▬▬◆ Developed offering strategy, positioning and narrative as the “Right Now” company, including all sales materials.◆ Trained sales staff in delivery of presentations and co-training on selling strategy with SVP Sales.◆ Envisioned and launched aggressive public relations effort. Within weeks of starting placed Taykey stories and bylines on MSNBC, Mashable, Digiday, AdWeek, Business Insider, CNET, iMediaConnection and others.◆ Directly drove 15% of first half 2013 revenue through personal sales efforts.

Contributed to five-fold sales increase, from $26M to $125M, as marketing leader and company spokesperson for this rapid-growth organization that expanded from 120 to 400 employees. Responsible for Strategy, Market Research, and Client Services groups, consisting of over 40 people across five offices in US, UK, Canada and Australia. Company spokesperson, featured writer for external and internal publications, panelist and speaker. ▬▬ Significant Results ▬▬◆ Client Solutions team drove ~40% of company revenue, working with clients such as Unilever, P&G, Kraft, Intel, HP, Microsoft, Infiniti, Toyota, Chrysler, Ciroc, Sony Pictures, and Showtime. Categories included automotive, technology, consumer electronics, financial services, entertainment, quick serve restaurant, food & beverage, politics, and more.◆ Incorporated innovative campaign effectiveness methodology into products to provide actionable brand insight to clients and provide 3X standard survey completion rates.◆ Built custom targeting paradigm from primary research to identify targetable audience of time-shifting TV viewers, leading to >$5 million in 2012 revenue and company’s largest ever insertion order.◆ Retrained global Sales team in solutions selling, increasing deal size for target accounts by more than 50%. Brought in by Sales as thought leader and “closer” with most senior clients.◆ Founded research team. Incorporated innovative campaign effectiveness methodology into products to provide actionable brand insight to clients and provide 3X standard survey completion rates.

New York, Us

One of five senior executives leading operations of award-winning 50+ person digital creative agency. Services included strategic consulting, social media, games, web development and mobile. Led business development and strategy efforts.▬▬ Significant Results ▬▬◆ Improved margins 45% with upgraded processes for forecasting, pricing and project management.◆ Created and optimized new business qualification system to apply limited resources to highest impact efforts, boosting win rate and productive resource utilization rate. Won agency’s three largest engagements (>$1 million) in its then-10-year history.◆ Repositioned agency from boutique design shop to full service strategy, social and marketing. Sold first strategy-only engagements, increasing from zero to 15% share of revenue.◆ Comprehensive solutions suite attracted, retained and strengthened relationships with clients including the following: General Electric, Microsoft, EPIX, Sony Pictures, OfficeMax, Activision, Lands’ End, Alienware (Dell), Urban Daddy, Victoria’s Secret, Wrigley, Linden Lab (Second Life).

Cincinnati, Ohio, Us

Delivered insight-driven strategic direction and team leadership for multi-million dollar accounts of this top-three interactive marketing agency. Solutions and services included marketing strategy, website development, online media and creative strategy, media planning, analytics, online/offline integration, and production of digital advertising for high-profile clients. Originally hired to manage $30+ million media account for 20th Century Fox.▬▬ Significant Results ▬▬◆ Founded Los Angeles office to manage $35 million media agency of record account for 20th Century Fox Filmed Entertainment. Grew to five studio accounts with 300% revenue growth in 18 months.◆ Led business development for all New York and global Media & Entertainment business. Won approximately $5 million in new business across media, entertainment, consumer finance and beauty categories in 2007.◆ Increased size and significance of Media & Entertainment practice to become the third largest business in the company’s portfolio, behind Bank of America and Chrysler. ◆ Developed a reputation for saving troubled projects and delivering above margin expectations.

Tokyo, Jp

Marketing team leader of internal agency responsible for online marketing of more than 100 movies over four years, overseeing creative development and production and managing relationship with studio stakeholders in marketing, promotions, publicity, and creative. Hired and managed third-party creative vendors. Co-developed CRM, adver-gaming, and loyalty program strategies.▬▬ Significant Results ▬▬◆ Established content syndication program responsible for hundreds of millions of no-cost trailer plays.◆ Negotiated and managed $20 million annual upfront media relationship with Yahoo.

Provided movie and television marketing strategy for pioneer web development firm specializing in marketing entertainment brands in the cable television and film industries. Clients included Rainbow Media, Sony Pictures, New Line Cinema, Warner Bros. Motion Pictures, Viacom, Time Warner.

Wrote episodic scripts for network and syndicated television programs, advertising copy, industrial film, software documentation, and editorial commentary. Learned to communicate in many voices and styles and to work collaboratively in large teams.Sitcom: Titus (Fox), Paramour (pilot, AMC), Misguided Angels (Fox Family Channel). Uncredited work on Holding the Baby (Fox) and Lee Evans Conquers America (pilot, NBC). Children's animation: Recess (Disney). Action/Drama: High Tide (syndicated).Radio: Morning Edition (NPR). Marketing and Advertising: Lyons Lavey Nickel Swift Advertising (industrial), The Health Care Coalition (radio ads), Natrificial “The Brain” (software manual), Special Forces Gear (catalog), Microgames of America (handheld game documentation), Muir Cornelius Moore Advertising (clients: IBM, CitiBank, Averna Wines).