Matt Rosenberg

Matt Rosenberg Email and Phone Number

I help companies say things that help them sell. Dual US/EU citizen. @ First Chair Marketing
Matt Rosenberg's Location
New York, New York, United States, United States
About Matt Rosenberg

I've spent the last 20+ years helping brands navigate a complex climate in which they must communicate effectively with their customers despite an ever-changing media and technology landscape. I specialize in taking often complicated technology products and services and making them clear and relatable. A former TV writer, I bring a storytelling approach to positioning, problem solving, business development, and team management.Following are some of my key skills and results. I am open to opportunities both for my 8 year-old consultancy and full time. ◆ Expertise in strategic positioning, creative strategy and production, digital advertising, content marketing, research, and marketing operations.◆ Expert public spokesperson, negotiator, communications leader, and business driver.▬▬▬▬▬▬KEY MARKETING EXECUTIVE/CMO RESULTSREVENUE GENERATION: Reversed sales decline and generated new growth trajectory for 140 Proof. Built Media & Entertainment practice to the third-largest with Organic. INNOVATION & STRATEGY: Built a custom marketing paradigm from primary research, enabling client to target and reach ad-skipping, time-shifting audience. Develop new messages and delivery strategies that lead to sales and profit growth.EARLY GROWTH LEADERSHIP: Accomplishments as member of executive teams with mandate to scale organizations to meet growing demand.THOUGHT LEADERSHIP: Build innovative content platforms and frequently serve as a leading representative of my companies, often earning broad media coverage. COLLABORATION: I work across disciplines and organizations. Others seek me out to partner to take on the biggest challenges and win significant, company-changing new business. INDUSTRY PERSPECTIVE: Having worked for agencies, organizations that purchase marketing services, and ad tech firms, I offer a unique perspective that allows me to appreciate the entire marketing ecosystem in our digital-centric environment.

Matt Rosenberg's Current Company Details
First Chair Marketing

First Chair Marketing

View
I help companies say things that help them sell. Dual US/EU citizen.
Matt Rosenberg Work Experience Details
  • First Chair Marketing
    Principal Consultant
    First Chair Marketing Jan 2017 - Present
    Fractional CMO and marketing consultant helping companies distill corporate and product stories to clear, value-oriented, strategic narratives and tactical outputs, managing and hiring teams, working with revenue operations to drive sales. Specializing in B2B technology, ad tech, travel, publishing, and media and in B2C entertainment and consumer products. Clients include Pinterest, Telaria (formerly Tremor Video and now Magnite), Helixa, Proto(dot)io, Verse, ahatis, PulsePoint, Peach Video, Travelport, Samsung Ads, Healthline Media, CoLab Media Consultants, Splash Worldwide, the Interactive Advertising Bureau (IAB), Relo Metrics (formerly GumGum Sports), BrandTwist, and Clinch.Things I can help you with: content marketing & thought leadership, brand positioning, rebranding or brand refinement, offering strategy & product portfolio, team organization, training, and management; public relations, event strategy & programming, sales & marketing materials evaluation and improvement, thought leadership and content strategy, presentation writing, public speaking, workshop and meeting facilitation, planning and emceeing events, primary research as a marketing platform, media & creative strategy, mobile advertising strategy for publishers or buyers, agency or vendor procurement, bullshit detection.The first chair in an orchestra is the section leader and the conductor's key partner in delivering an outstanding performance for the audience. That is how First Chair Marketing sees our relationship with clients.
  • Village Of Dobbs Ferry
    Trustee
    Village Of Dobbs Ferry Dec 2021 - Present
    Elected to the Board of Trustees for two year terms serving the 11,500 citizens of Dobbs Ferry, NY. Elected 2021, re-elected 2023.
  • Story&Sale
    Story
    Story&Sale Jun 2020 - Present
    story&sale is a partnership dedicated to helping startups achieve their revenue goals by building Marketing & Sales organizations, developing strong and differentiated narratives, and developing the skills and operations that enable sellers to sell and companies to grow.I represent the story side of that partnership, continuing and expanding the work I've done since 2017 as a consultant and my entire career as a marketer in the ad tech, mar tech, media and other digital marketing worlds.
  • Choicestream, Inc.
    Chief Marketing Officer
    Choicestream, Inc. Dec 2015 - Jan 2017
    Boston, Ma, Us
    Hired to develop and bring a differentiated story to a previously generic demand-side platform (DSP) and execute that story through sales materials, sales training, events and thought leadership. Successfully addressed the largest client concern in the ad tech space: a “sea of sameness” of service providers. Led sales planning, creative studio, events, public relations, research and product and brand marketing with a team of nine plus outside agency resources.▬▬ Significant Results ▬▬◆ Successful at positioning unique first party data source as enabling ChoiceStream to be the “noise canceling headphones of ad tech,” separating meaningful audience data from unreliable third party sources.◆ Shifted traditionally performance-based business to ~25% brand advertisers.◆ Launched company’s first SaaS product, a programmatic media management and optimization platform.◆ Increased leads generated by conference sponsorships and attendance by >500%, improving budget efficiency.◆ Oversaw team of nine professionals, including sales planning, creative studio, events, public relations, research, and product and brand marketing.
  • 140 Proof (Aquired By Acuity Ads)
    Senior Vice President, Marketing
    140 Proof (Aquired By Acuity Ads) Sep 2013 - Dec 2015
    Oversaw marketing and advertiser strategy for then three-year old social advertising startup targeting audiences based on interests expressed through social network activity. Tasked with, and successfully completed, dramatic company repositioning. Articulated offering for clients and investors. Retrained sales, account management, and sales planning teams. Invested brand with industry-relevant meaning and updated visual identity. Exited upon completion of transformation work immediately prior to 2016 acquisition. ▬▬ Significant Results ▬▬◆ Reversed sales decline in first year after repositioning company from “premium social ads” to mobile ads with targeting derived from social data. ◆ Generated year-over-year sales growth, helping position the company for stronger valuation and acquisition in 2016. ◆ Created and activated all external-facing communications, from sales materials to social media content, press, agency relations and events, leading team of six and external agencies.◆ Drove key metrics, including the following: PR increased 130% over prior year; social connections and email database increased >200%; email open rates increased an average 37% year over year.◆ Delivered groundbreaking research into social media users’ connection and content choices, elevating thought leadership content. Earned significant new PR coverage and conference speaking slots.
  • Taykey (Acquired By Innovid)
    Vice President Of Marketing
    Taykey (Acquired By Innovid) Sep 2012 - Aug 2013
    New York, New York, Us
    First marketing leader at early-stage media startup that delivered advertising based on the topics of interest to a target audience at any given moment. Responsible for setting marketing strategy and overseeing execution across advertising, web, events and public relations.▬▬ Significant Results ▬▬◆ Developed offering strategy, positioning and narrative as the “Right Now” company, including all sales materials.◆ Trained sales staff in delivery of presentations and co-training on selling strategy with SVP Sales.◆ Envisioned and launched aggressive public relations effort. Within weeks of starting placed Taykey stories and bylines on MSNBC, Mashable, Digiday, AdWeek, Business Insider, CNET, iMediaConnection and others.◆ Directly drove 15% of first half 2013 revenue through personal sales efforts.
  • Say Media
    Vice President, Client Solutions
    Say Media Jan 2010 - Apr 2012
    Contributed to five-fold sales increase, from $26M to $125M, as marketing leader and company spokesperson for this rapid-growth organization that expanded from 120 to 400 employees. Responsible for Strategy, Market Research, and Client Services groups, consisting of over 40 people across five offices in US, UK, Canada and Australia. Company spokesperson, featured writer for external and internal publications, panelist and speaker. ▬▬ Significant Results ▬▬◆ Client Solutions team drove ~40% of company revenue, working with clients such as Unilever, P&G, Kraft, Intel, HP, Microsoft, Infiniti, Toyota, Chrysler, Ciroc, Sony Pictures, and Showtime. Categories included automotive, technology, consumer electronics, financial services, entertainment, quick serve restaurant, food & beverage, politics, and more.◆ Incorporated innovative campaign effectiveness methodology into products to provide actionable brand insight to clients and provide 3X standard survey completion rates.◆ Built custom targeting paradigm from primary research to identify targetable audience of time-shifting TV viewers, leading to >$5 million in 2012 revenue and company’s largest ever insertion order.◆ Retrained global Sales team in solutions selling, increasing deal size for target accounts by more than 50%. Brought in by Sales as thought leader and “closer” with most senior clients.◆ Founded research team. Incorporated innovative campaign effectiveness methodology into products to provide actionable brand insight to clients and provide 3X standard survey completion rates.
  • Big Spaceship
    Executive Vice President, Client Engagement
    Big Spaceship Jul 2008 - Dec 2009
    New York, Us
    One of five senior executives leading operations of award-winning 50+ person digital creative agency. Services included strategic consulting, social media, games, web development and mobile. Led business development and strategy efforts.▬▬ Significant Results ▬▬◆ Improved margins 45% with upgraded processes for forecasting, pricing and project management.◆ Created and optimized new business qualification system to apply limited resources to highest impact efforts, boosting win rate and productive resource utilization rate. Won agency’s three largest engagements (>$1 million) in its then-10-year history.◆ Repositioned agency from boutique design shop to full service strategy, social and marketing. Sold first strategy-only engagements, increasing from zero to 15% share of revenue.◆ Comprehensive solutions suite attracted, retained and strengthened relationships with clients including the following: General Electric, Microsoft, EPIX, Sony Pictures, OfficeMax, Activision, Lands’ End, Alienware (Dell), Urban Daddy, Victoria’s Secret, Wrigley, Linden Lab (Second Life).
  • Organic Inc.
    Group Director, Engagement Management
    Organic Inc. Sep 2004 - Jul 2008
    Cincinnati, Ohio, Us
    Delivered insight-driven strategic direction and team leadership for multi-million dollar accounts of this top-three interactive marketing agency. Solutions and services included marketing strategy, website development, online media and creative strategy, media planning, analytics, online/offline integration, and production of digital advertising for high-profile clients. Originally hired to manage $30+ million media account for 20th Century Fox.▬▬ Significant Results ▬▬◆ Founded Los Angeles office to manage $35 million media agency of record account for 20th Century Fox Filmed Entertainment. Grew to five studio accounts with 300% revenue growth in 18 months.◆ Led business development for all New York and global Media & Entertainment business. Won approximately $5 million in new business across media, entertainment, consumer finance and beauty categories in 2007.◆ Increased size and significance of Media & Entertainment practice to become the third largest business in the company’s portfolio, behind Bank of America and Chrysler. ◆ Developed a reputation for saving troubled projects and delivering above margin expectations.
  • Sony Pictures Digital
    Director, Digital Marketing Strategy
    Sony Pictures Digital 2000 - 2004
    Tokyo, Jp
    Marketing team leader of internal agency responsible for online marketing of more than 100 movies over four years, overseeing creative development and production and managing relationship with studio stakeholders in marketing, promotions, publicity, and creative. Hired and managed third-party creative vendors. Co-developed CRM, adver-gaming, and loyalty program strategies.▬▬ Significant Results ▬▬◆ Established content syndication program responsible for hundreds of millions of no-cost trailer plays.◆ Negotiated and managed $20 million annual upfront media relationship with Yahoo.
  • Thoughtbubble Productions
    Content And Marketing Consultant
    Thoughtbubble Productions Jan 1997 - Nov 2000
    Provided movie and television marketing strategy for pioneer web development firm specializing in marketing entertainment brands in the cable television and film industries. Clients included Rainbow Media, Sony Pictures, New Line Cinema, Warner Bros. Motion Pictures, Viacom, Time Warner.
  • Freelance Writer
    Freelance Writer
    Freelance Writer Jun 1995 - Jan 2000
    Wrote episodic scripts for network and syndicated television programs, advertising copy, industrial film, software documentation, and editorial commentary. Learned to communicate in many voices and styles and to work collaboratively in large teams.Sitcom: Titus (Fox), Paramour (pilot, AMC), Misguided Angels (Fox Family Channel). Uncredited work on Holding the Baby (Fox) and Lee Evans Conquers America (pilot, NBC). Children's animation: Recess (Disney). Action/Drama: High Tide (syndicated).Radio: Morning Edition (NPR). Marketing and Advertising: Lyons Lavey Nickel Swift Advertising (industrial), The Health Care Coalition (radio ads), Natrificial “The Brain” (software manual), Special Forces Gear (catalog), Microgames of America (handheld game documentation), Muir Cornelius Moore Advertising (clients: IBM, CitiBank, Averna Wines).

Matt Rosenberg Education Details

  • Wesleyan University
    Wesleyan University
    English - Literature And Creative Writing

Frequently Asked Questions about Matt Rosenberg

What company does Matt Rosenberg work for?

Matt Rosenberg works for First Chair Marketing

What is Matt Rosenberg's role at the current company?

Matt Rosenberg's current role is I help companies say things that help them sell. Dual US/EU citizen..

What schools did Matt Rosenberg attend?

Matt Rosenberg attended Wesleyan University.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.