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Matt Rosenberg is listed as I help companies say things that help them sell. Dual US/EU citizen. at First Chair Marketing, based in New York, New York, United States. AeroLeads shows a matched LinkedIn profile for Matt Rosenberg.
Matt Rosenberg previously worked as Principal Consultant at First Chair Marketing and Trustee at Village Of Dobbs Ferry. Matt Rosenberg holds B.A., English - Literature And Creative Writing from Wesleyan University.
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I've spent the last 20+ years helping brands navigate a complex climate in which they must communicate effectively with their customers despite an ever-changing media and technology landscape. I specialize in taking often complicated technology products and services and making them clear and relatable. A former TV writer, I bring a storytelling approach to positioning, problem solving, business development, and team management.Following are some of my key skills and results. I am open to opportunities both for my 8 year-old consultancy and full time. ◆ Expertise in strategic positioning, creative strategy and production, digital advertising, content marketing, research, and marketing operations.◆ Expert public spokesperson, negotiator, communications leader, and business driver.▬▬▬▬▬▬KEY MARKETING EXECUTIVE/CMO RESULTSREVENUE GENERATION: Reversed sales decline and generated new growth trajectory for 140 Proof. Built Media & Entertainment practice to the third-largest with Organic. INNOVATION & STRATEGY: Built a custom marketing paradigm from primary research, enabling client to target and reach ad-skipping, time-shifting audience. Develop new messages and delivery strategies that lead to sales and profit growth.EARLY GROWTH LEADERSHIP: Accomplishments as member of executive teams with mandate to scale organizations to meet growing demand.THOUGHT LEADERSHIP: Build innovative content platforms and frequently serve as a leading representative of my companies, often earning broad media coverage. COLLABORATION: I work across disciplines and organizations. Others seek me out to partner to take on the biggest challenges and win significant, company-changing new business. INDUSTRY PERSPECTIVE: Having worked for agencies, organizations that purchase marketing services, and ad tech firms, I offer a unique perspective that allows me to appreciate the entire marketing ecosystem in our digital-centric environment.
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Fractional CMO and marketing consultant helping companies distill corporate and product stories to clear, value-oriented, strategic narratives and tactical outputs, managing and hiring teams, working with revenue operations to drive sales. Specializing in B2B technology, ad tech, travel, publishing, and media and in B2C entertainment and consumer products..
Elected to the Board of Trustees for two year terms serving the 11,500 citizens of Dobbs Ferry, NY. Elected 2021, re-elected 2023.
story&sale is a partnership dedicated to helping startups achieve their revenue goals by building Marketing & Sales organizations, developing strong and differentiated narratives, and developing the skills and operations that enable sellers to sell and companies to grow.I represent the story side of that partnership, continuing and expanding the work I've.
Boston, MA, US
Hired to develop and bring a differentiated story to a previously generic demand-side platform (DSP) and execute that story through sales materials, sales training, events and thought leadership. Successfully addressed the largest client concern in the ad tech space: a “sea of sameness” of service providers. Led sales planning, creative studio, events.
Oversaw marketing and advertiser strategy for then three-year old social advertising startup targeting audiences based on interests expressed through social network activity. Tasked with, and successfully completed, dramatic company repositioning. Articulated offering for clients and investors. Retrained sales, account management, and sales planning teams..
New York, New York, US
First marketing leader at early-stage media startup that delivered advertising based on the topics of interest to a target audience at any given moment. Responsible for setting marketing strategy and overseeing execution across advertising, web, events and public relations.▬▬ Significant Results ▬▬◆ Developed offering strategy, positioning and narrative as.
Contributed to five-fold sales increase, from $26M to $125M, as marketing leader and company spokesperson for this rapid-growth organization that expanded from 120 to 400 employees. Responsible for Strategy, Market Research, and Client Services groups, consisting of over 40 people across five offices in US, UK, Canada and Australia. Company spokesperson.
New York, US
One of five senior executives leading operations of award-winning 50+ person digital creative agency. Services included strategic consulting, social media, games, web development and mobile. Led business development and strategy efforts.▬▬ Significant Results ▬▬◆ Improved margins 45% with upgraded processes for forecasting, pricing and project management.◆.
Cincinnati, Ohio, US
Delivered insight-driven strategic direction and team leadership for multi-million dollar accounts of this top-three interactive marketing agency. Solutions and services included marketing strategy, website development, online media and creative strategy, media planning, analytics, online/offline integration, and production of digital advertising for.
Tokyo, JP
Marketing team leader of internal agency responsible for online marketing of more than 100 movies over four years, overseeing creative development and production and managing relationship with studio stakeholders in marketing, promotions, publicity, and creative. Hired and managed third-party creative vendors. Co-developed CRM, adver-gaming, and loyalty.
Provided movie and television marketing strategy for pioneer web development firm specializing in marketing entertainment brands in the cable television and film industries. Clients included Rainbow Media, Sony Pictures, New Line Cinema, Warner Bros. Motion Pictures, Viacom, Time Warner.
Wrote episodic scripts for network and syndicated television programs, advertising copy, industrial film, software documentation, and editorial commentary. Learned to communicate in many voices and styles and to work collaboratively in large teams.Sitcom: Titus (Fox), Paramour (pilot, AMC), Misguided Angels (Fox Family Channel). Uncredited work on Holding.
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Matt Rosenberg works for First Chair Marketing.
Matt Rosenberg is listed as I help companies say things that help them sell. Dual US/EU citizen. at First Chair Marketing.
Matt Rosenberg is based in New York, New York, United States while working with First Chair Marketing.
Matt Rosenberg has worked for First Chair Marketing, Village Of Dobbs Ferry, Story&Sale, Choicestream, Inc., and 140 Proof (Aquired By Acuity Ads).
You can use AeroLeads to view verified contact signals for Matt Rosenberg at First Chair Marketing, including work email, phone, and LinkedIn data when available.
Matt Rosenberg holds B.A., English - Literature And Creative Writing from Wesleyan University.
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