Matt Rosenberg Email & Phone Number

Austin, TX, US

• Drive brand awareness and customer acquisition by developing a comprehensive marketing strategy, building out a portfolio of brand partners, and unifying teams around brand positioning, messaging, and promotion.
• Generate 1.3 million users, 50 million+ uniques per month, and grow community following by 2,000+ daily though relationships with key industry influencers, brands, media outlets, and strategic partners.
• Closed strategic partnerships with Plunge, Liquid IV, Fabletics, Polywood and Charlotte's Web.

• Advise clients such as Meds.com, A.S.S.C, MLB, NBA Players Association, Think450, Coca-Cola, State Farm, NBC, STX Entertainment, and Relativity, delivering cutting-edge marketing and partnership strategies that amplify.
• Delivered a 24% sales jump through the construction of GRAV's marketing and ecommerce functions, including a full redesign of the B2B/B2C ecommerce sites, email flows, content strategy, and promos.
• Achieved 24 million+ impressions and fostered 4.3 million+ interactions for the 2018 NBA Player Awards by directing teams to execute a comprehensive, multi-channel marketing campaign in collaboration with the NBPA and.
• Produced a global Coca-Cola campaign that gained 342 million+ impressions and 41 million+ views during the 2016 Summer Olympics in partnership with Ryan Seacrest and NBC.
• Led 'The Boy' (STX Studios) to outperform its competitors and bring in over $14 million in its opening weekend through an exclusive marketing campaign utilizing the film's entire marketing budget; curated 17 top-tier.

Los Angeles, California, US

• Architected TheraOne marketing, product development, companywide education, and go-to-market strategy.
• Led a cross-functional team to collectively champion and execute the rollout of groundbreaking products to mass markets, pioneering the launch of the first USDA certified organic CBD product line.
• Guided the internal executive team through the transformative rebrand from Theragun to Therabody.
• Chaired the development of comprehensive B2B, B2C, and DTC sales and marketing strategies, built out the brand’s subscription model, and oversaw related collateral for internal/external stakeholders.
• Refined messaging to focus on digestible, educational points highlighting the unique value proposition and ingredients driving the products' benefits and efficacy.
• Elevated visibility and sales for new products, ensuring seamless integration into the existing website in collaboration with the ecommerce team to simultaneously innovate and implement new features.

Los Angeles, US

• Facilitated DTC & B2B marketing initiatives while nurturing creativity to build impactful multi-channel marketing campaigns that engaged target audiences, increased market share, and amplified brand awareness.
• Partnered with the CEO and CFO to lead cross-functional processes between digital, creative, sales, public relations, product, and operations teams.
• Drove 12% sales growth month over month via integrated campaigns across OOH, paid, experiential, social, print, as well as a custom influencer and affiliate network.
• Delivered 20% month over month growth equating to over 25% of monthly sales revenue by revamping the affiliate program, installing new third party shareable tracking software, automating payouts, facilitating new.
• Generated $21 million sales in a year through a co-branded billboard program (new revenue stream).
• Developed and secured a first-of-its-kind marketing partnership between Eaze and Live Nation, strategically targeting ticket buyers both digitally and in person.

Oakland, CA, US

• Introduced the foundational structure for a resilient 'Artists Partnership & Programming' initiative.
• Identified opportunities to enhance brand presence, expand the audience base, and generate new revenue streams through relationships with artists, managers, labels, and internal stakeholders.
• Spearheaded a 15X departmental revenue surge from $5 million to $75 million in four years by crafting and executing integrated digital and experiential campaigns spanning social, paid, internal ads, playlists, video.
• Launched T-Mobile Tuesdays, (still live and in year 11) centered around new music promos/releases.
• Curated and produced Pandora's Summer Concert Series, launching with The Roots' historic concert on Intrepid's flight deck, marking the ship's debut live event. Garnered 2,000+ attendees and achieved 5 million+ views.
• Oversaw the launch of Pandora Comedy with a robust digital campaign including off-site social promotion, a strategic media buy, onsite ad placements, and a comedy show featuring Miles Teller.

Beverly Hills, CA, US

• Led artist-related content and programming sponsorships, driving engagement and enhancing brand visibility.
• Championed programming and promotion for Eminem’s Relapse album, including a Simpson’s integration, Jimmy Kimmel segment and livestream show. Generated 21 million+ impressions.
• Ideated and produced Jay Z’s Blueprint 3 album premiere in partnership with Activision to highlight its integration into their DJ Hero game. Generated over 18 million+ impressions through a live performance at NYC’s.

Education record

Bachelor Of Business Administration, Marketing & Finance