Matt Rosenberg Email and Phone Number
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Contributing to emerging markets like social networking at Myspace, music streaming at Pandora, and CBD at Therabody has shaped my approach to brand marketing and strategy.Having crafted groundbreaking campaigns for some of the most ubiquitous brands, I leverage a creative approach and a commitment to precision to catapult growth and awareness. My track record is defined by the results I’ve delivered as a marketing executive, team builder, strategist, and storyteller in the health & wellness, CPG, entertainment, and media industries. Specifically, my passion is rooted in creating and promoting novel products and services that enhance people’s well-being.Some of the accomplishments I’m most proud of are:➜ Facilitating strategic partnerships, seamlessly integrating multiple brands to create unique and immersive experiences that amplify growth for clients including MLB, NBA Players Association, Coca-Cola, State Farm, NBC, STX Entertainment, The Kitchen Pickleball, and Relativity➜ Leading a cross-functional team to collectively champion and execute the rollout of groundbreaking products to mass markets with Therabody’s first USDA certified organic CBD product line ➜ Spearheading a 15X departmental revenue surge from $5 million to $75 million in four years for Pandora➜ Championing programming/promotion for Eminem’s Relapse album and Jay Z’s Blueprint 3 album at Myspace MusicAs I continue forward in my career, I’m excited to build and connect communities through innovative content and strategic partnerships that engage audiences through experiential media.
The Kitchen Pickleball
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Vice President, PartnershipsThe Kitchen Pickleball May 2024 - PresentDrive brand awareness and customer acquisition by developing a comprehensive marketing strategy, building out a portfolio of brand partners, and unifying teams around brand positioning, messaging, and promotion.• Generate 1.3 million users, 50 million+ uniques per month, and grow community following by 2,000+ daily though relationships with key industry influencers, brands, media outlets, and strategic partners.• Closed strategic partnerships with Plunge, Liquid IV, Fabletics, Polywood and Charlotte's Web .
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Fractional Marketing Executive │ Brand Marketing ConsultantFreelance 2015 - PresentAdvise clients such as Meds.com, A.S.S.C, MLB, NBA Players Association, Think450, Coca-Cola, State Farm, NBC, STX Entertainment, and Relativity, delivering cutting-edge marketing and partnership strategies that amplify growth.• Delivered a 24% sales jump through the construction of GRAV's marketing and ecommerce functions, including a full redesign of the B2B/B2C ecommerce sites, email flows, content strategy, and promos.• Achieved 24 million+ impressions and fostered 4.3 million+ interactions for the 2018 NBA Player Awards by directing teams to execute a comprehensive, multi-channel marketing campaign in collaboration with the NBPA and Think450 Incorporated, IRL art, influencers, and targeted media buys.• Produced a global Coca-Cola campaign that gained 342 million+ impressions and 41 million+ views during the 2016 Summer Olympics in partnership with Ryan Seacrest and NBC.• Led 'The Boy' (STX Studios) to outperform its competitors and bring in over $14 million in its opening weekend through an exclusive marketing campaign utilizing the film's entire marketing budget; curated 17 top-tier influencers to promote and host simultaneous, live-streamed, advance red-carpet screenings across the nation, engaging audiences throughout the country.
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Vice President, TheraoneTherabody 2019 - 2022Los Angeles, California, UsArchitected TheraOne marketing, product development, companywide education, and go-to-market strategy.• Led a cross-functional team to collectively champion and execute the rollout of groundbreaking products to mass markets, pioneering the launch of the first USDA certified organic CBD product line.• Guided the internal executive team through the transformative rebrand from Theragun to Therabody.• Chaired the development of comprehensive B2B, B2C, and DTC sales and marketing strategies, built out the brand’s subscription model, and oversaw related collateral for internal/external stakeholders.• Refined messaging to focus on digestible, educational points highlighting the unique value proposition and ingredients driving the products' benefits and efficacy.• Elevated visibility and sales for new products, ensuring seamless integration into the existing website in collaboration with the ecommerce team to simultaneously innovate and implement new features.• Instructed, trained, and collaborated with the sales team to secure national distribution partnerships and drive customized promotional programs with major retailers including Nordstrom, Dicks Sporting Goods, PGA Superstore, JackRabbit, Product Red, Revolve, and GovX. -
Vice President, MarketingEaze 2018 - 2019Los Angeles, UsFacilitated DTC & B2B marketing initiatives while nurturing creativity to build impactful multi-channel marketing campaigns that engaged target audiences, increased market share, and amplified brand awareness.• Partnered with the CEO and CFO to lead cross-functional processes between digital, creative, sales, public relations, product, and operations teams.• Drove 12% sales growth month over month via integrated campaigns across OOH, paid, experiential, social, print, as well as a custom influencer and affiliate network.• Delivered 20% month over month growth equating to over 25% of monthly sales revenue by revamping the affiliate program, installing new third party shareable tracking software, automating payouts, facilitating new recruitment strategies, and onboarding a new promotional aid.• Generated $21 million sales in a year through a co-branded billboard program (new revenue stream).• Developed and secured a first-of-its-kind marketing partnership between Eaze and Live Nation, strategically targeting ticket buyers both digitally and in person. -
Director, Artist Partnerships & ProgrammingPandora 2010 - 2014Oakland, Ca, UsIntroduced the foundational structure for a resilient 'Artists Partnership & Programming' initiative.• Identified opportunities to enhance brand presence, expand the audience base, and generate new revenue streams through relationships with artists, managers, labels, and internal stakeholders.• Spearheaded a 15X departmental revenue surge from $5 million to $75 million in four years by crafting and executing integrated digital and experiential campaigns spanning social, paid, internal ads, playlists, video content, and email.• Launched T-Mobile Tuesdays, (still live and in year 11) centered around new music promos/releases.• Curated and produced Pandora's Summer Concert Series, launching with The Roots' historic concert on Intrepid's flight deck, marking the ship's debut live event. Garnered 2,000+ attendees and achieved 5 million+ views with 24 million+ total impressions from the sold-out show.• Oversaw the launch of Pandora Comedy with a robust digital campaign including off-site social promotion, a strategic media buy, onsite ad placements, and a comedy show featuring Miles Teller.• Produced 500 million+ impressions and 21 million+ streams per year by introducing SXSW Discovery Den artist showcase featuring emerging artists such as SZA, Halsey, Macklemore, and Travis Scott. -
Sr. Manager, Myspace Music Integrated MarketingMyspace 2007 - 2010Beverly Hills, Ca, UsLed artist-related content and programming sponsorships, driving engagement and enhancing brand visibility. • Championed programming and promotion for Eminem’s Relapse album, including a Simpson’s integration, Jimmy Kimmel segment and livestream show. Generated 21 million+ impressions.• Ideated and produced Jay Z’s Blueprint 3 album premiere in partnership with Activision to highlight its integration into their DJ Hero game. Generated over 18 million+ impressions through a live performance at NYC’s Blender Theater.
Matt Rosenberg Skills
Matt Rosenberg Education Details
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Avon Old Farms -
Loyola University MarylandMarketing & Finance
Frequently Asked Questions about Matt Rosenberg
What company does Matt Rosenberg work for?
Matt Rosenberg works for The Kitchen Pickleball
What is Matt Rosenberg's role at the current company?
Matt Rosenberg's current role is Brand Marketing & Partnership Executive | Growth Focused Leader | Proud Alum: Therabody, Pandora, MySpace Music.
What is Matt Rosenberg's email address?
Matt Rosenberg's email address is ma****@****rav.com
What is Matt Rosenberg's direct phone number?
Matt Rosenberg's direct phone number is +132324*****
What schools did Matt Rosenberg attend?
Matt Rosenberg attended Avon Old Farms, Loyola University Maryland.
What skills is Matt Rosenberg known for?
Matt Rosenberg has skills like Leadership, Team Building, E Commerce, Social Media, Strategic Partnerships, Online Marketing, Digital Strategy, Sales, Thought Leadership, Start Ups, Brand Awareness, Financial Modeling.
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