Matt Roussin Email & Phone Number

Dallas-Fort Worth Metroplex

• Founded Badge 8; scaled agency from $0 to $4M+ portfolio of 50+ clients ranging from SMB to Fortune 100 organizations• Managed a team of 100+ freelance creatives• Developed creative, brand-aligned pitches and projects to attract notable clients including: Best Buy, Sleep Number, Entrust, Winnebago, James B Beam Distilling, BF Goodrich and more.• Applied customer-centric, resourceful solutioning to secure $70K film incentive grant, enabling CFMOTO to film at 16… Show more • Founded Badge 8; scaled agency from $0 to $4M+ portfolio of 50+ clients ranging from SMB to Fortune 100 organizations• Managed a team of 100+ freelance creatives• Developed creative, brand-aligned pitches and projects to attract notable clients including: Best Buy, Sleep Number, Entrust, Winnebago, James B Beam Distilling, BF Goodrich and more.• Applied customer-centric, resourceful solutioning to secure $70K film incentive grant, enabling CFMOTO to film at 16 locations over 6 days with complex moving parts (stunt driver, FPV pilot, motorhome, semi-trucks, camera car) despite limited budget• Created and project managed Best Buy’s most successful social media campaign using Asana, Adobe Creative Suite; Managed $2.2M production budget, 10-person production crew, and 40+ talent to produce 100+ videos resulting in 70M+ views over 2 years• Partnered cross-functionally with Communications, Events, and Internal Production Company to understand and align with client brand strategy; iteratively developed Twitter & Mixed Placement videos and partnered with 4 industry influencers to exceed campaign goals of 83M impressions (+120% over goal), 16M engagement (+71% to goal), and 165K clicks (+181% to goal)• Directed and produced an innovative video spotlighting a Vietnam veteran’s PTSD story that pushed creative boundaries with filming techniques (slow-motion cameras, set extensions, and frame blending) and complex story development; video raised $350K+ for military, veterans, and their spouses, exceeding fundraising goals• Sourced and developed industry partnerships with 3rd party sound design and coloring agencies to maintain high standards for project outputs, uphold brand alignment, and push creative boundaries for clients Show less

Greater Minneapolis-St. Paul Area

• Led team of 15 to create national campaign for Sleep Number Bed to attract new customers through engaging, SEO-ready digital video content; Improved click-through-rate by 250%, reduced cost-per-click from $0.10 to $0.04• Produced pre-production, production, and post-production videos for UnitedHealth Group's Medal of Honor Gala using Asana and Adobe Creative Suite tools, resulting in $3M+ raised for service members and veterans.• Developed business growth strategies, standard… Show more • Led team of 15 to create national campaign for Sleep Number Bed to attract new customers through engaging, SEO-ready digital video content; Improved click-through-rate by 250%, reduced cost-per-click from $0.10 to $0.04• Produced pre-production, production, and post-production videos for UnitedHealth Group's Medal of Honor Gala using Asana and Adobe Creative Suite tools, resulting in $3M+ raised for service members and veterans.• Developed business growth strategies, standard operating procedures (SOPs), and key performance indicators (KPIs) in collaboration with organization’s CXOs • Partnered with Sales to develop statement of work (SOW), bid projects, and close client pitches, securing $1.5M+ in new business over 2 years• Managed entirety of production cycle from pre-production to post for Medtronic project; gathered client requirements, partnered with creative director to develop pitch; Managed client change requests, on-set budgets, schedules, rates ,proposals, scopes of work, location management, hiring talent and contractors, securing special equipment, and communicating logistics• Tracked/analyzed costs, build estimates, and controlled project spending using Excel/Quickbooks, improving company profit margins from 15% to an industry-standard of 30% Show less

Plymouth, Mn

• Assisted with commercial lending functions to include loan application, origination, processing, disbursements, document scanning and post-closing procedures• Analyzed corporate and personal financial data to determine credit risk • Developed new reports in Microsoft SQL server to review department trends and growth opportunities• Built and maintained working relationships with business members

St Paul, Mn

• Educated 800+ employees on safety policies, processes, and procedures• Audited safety and security measures by observing, recording, and analyzing employee compliance• Developed an auditing program and database to increase audit scores• Created reporting dashboards for management• Produced, filmed, and edited safety videos to promote safety initiatives