Matt Roussin Email & Phone Number

Dallas-Fort Worth Metroplex

• Founded Badge 8; scaled agency from $0 to $4M+ portfolio of 50+ clients ranging from SMB to Fortune 100 organizations
• Managed a team of 100+ freelance creatives
• Developed creative, brand-aligned pitches and projects to attract notable clients including: Best Buy, Sleep Number, Entrust, Winnebago, James B Beam Distilling, BF Goodrich and more.
• Applied customer-centric, resourceful solutioning to secure $70K film incentive grant, enabling CFMOTO to film at 16… Show more
• Applied customer-centric, resourceful solutioning to secure $70K film incentive grant, enabling CFMOTO to film at 16 locations over 6 days with complex moving parts (stunt driver, FPV pilot, motorhome, semi-trucks.
• Created and project managed Best Buy’s most successful social media campaign using Asana, Adobe Creative Suite; Managed $2.2M production budget, 10-person production crew, and 40+ talent to produce 100+ videos.

Greater Minneapolis-St. Paul Area

• Led team of 15 to create national campaign for Sleep Number Bed to attract new customers through engaging, SEO-ready digital video content; Improved click-through-rate by 250%, reduced cost-per-click from $0.10 to $0.04
• Produced pre-production, production, and post-production videos for UnitedHealth Group's Medal of Honor Gala using Asana and Adobe Creative Suite tools, resulting in $3M+ raised for service members and veterans.
• Developed business growth strategies, standard… Show more
• Developed business growth strategies, standard operating procedures (SOPs), and key performance indicators (KPIs) in collaboration with organization’s CXOs
• Partnered with Sales to develop statement of work (SOW), bid projects, and close client pitches, securing $1.5M+ in new business over 2 years
• Managed entirety of production cycle from pre-production to post for Medtronic project; gathered client requirements, partnered with creative director to develop pitch; Managed client change requests, on-set budgets.

Plymouth, MN

• Assisted with commercial lending functions to include loan application, origination, processing, disbursements, document scanning and post-closing procedures
• Analyzed corporate and personal financial data to determine credit risk
• Developed new reports in Microsoft SQL server to review department trends and growth opportunities
• Built and maintained working relationships with business members

St Paul, MN

• Educated 800+ employees on safety policies, processes, and procedures
• Audited safety and security measures by observing, recording, and analyzing employee compliance
• Developed an auditing program and database to increase audit scores
• Created reporting dashboards for management
• Produced, filmed, and edited safety videos to promote safety initiatives