Matt Parry Email & Phone Number

Mobberley, Cheshire

I lead the marketing function for ILFORD Photo / HARMAN technology Ltd which includes all aspects of strategy, branding, packaging, content creation, campaigns, collateral, events, digital marketing and more.

Award-winning travel photographer, writer and presenter.I've written feature articles on travel photography for some of the UK's most popular photography magazines including Amateur Photographer and PhotoPlus. I've also written articles on film photography, blog posts on travel photography techniques and tips as well as portfolio reviews and opinion pieces for Amateur Photographer, Digital Photographer, Professional Photographer, What Digital Camera, Wex Photo Video and Headwater Holidays. My images have featured in magazines including: National Geographic Traveller UK, Wanderlust, Lonely Planet Traveller, Travel Bulletin, Thomas Cook Travel, Practical Photography, Digital Photo as well as the online versions of UK newspapers; The Times, Telegraph, Guardian, Independent and Metro and apps such as Insight Guides and Photography Weekly. They have also appeared in books and exhibitions as well as a number of websites, blogs, stock libraries, newsletters and corporate publications.I've presented talks and workshops on travel photography for the Royal Photographic Society (RPS), Wex Photo Video as well as local photographic societies. I've also hosted 2 series of popular videos on travel photography for Wex Photo Video.A selection of my images are licensed through specialist travel stock provider RobertHarding.com and Getty Images.I've won a number of photographic competitions as well as being a multiple finalist in annual travel photography competitions including: Travel Photographer of the Year (TPOTY), Outdoor Photographer of the Year, Wanderlust Photo of the Year and National Geographic Traveller UK Photographer of the Year.For image licensing, commissions and collaborations please contact me via my website or social pages.www.mattparryphoto.comwww.facebook.com/mattparryphotowww.instagram.com/mattparryphotography

Knutsford, Cheshire

I manage the sales and marketing strategy and delivery of demand creation and brand awareness activities to blue chip organisations across a range of vertical sectors. This includes the planning, creation and delivery of integrated campaigns, tactical marketing programmes, value propositions and insight into the vertical markets.I also support the bid pipeline through strategic direction, marketing intelligence, marketing & creative support and response writing. I have also led bid projects working with onshore and offshore teams and partner organisations to deliver compelling and commercial solutions.

Middlewich, Cheshire & Marly, Switzerland

As a senior member of the marketing department I directly managed a team of three. The role included managing the Ilford brand, comms, PR and digital channels to develop and deliver the global marketing communications strategy, plans and activities.Highlights included:• The launch of a new corporate website (1st in over 6 years) as well as partner microsites, blog, dealer portals, social media channels and the development of our eCommerce offering. • Delivering key international events and trade shows, international press tours of the manufacturing plant in Switzerland, the launch of new products and product ranges and the rebranding of existing ranges.• Supporting our international distributor and dealer network.

Warrington, United Kingdom

Managed a team responsible for developing and delivering the communications strategy, plans and activity for planned water and wastewater capital investment schemes across the North West. The role included balancing multiple projects whilst ensuring the benefits of the impactful work were communicated to those affected. The methods used include outdoor and media advertising, literature, digital, social media, press, events, public exhibitions and CSR.Working with our alliance partners we successfully achieved a customer satisfaction score of 87% against a target of 82% in 2010/11 and 88% against a target of 76% for 2009/10). Our approach enabled us to reduce the cost to serve our stakeholders through a reduction in incoming calls, enhanced reputational benefits and increased efficiency as well as supported health and safety targets.

Warrington, United Kingdom

Developed and delivered the marketing strategy and activity schedules for key growth sectors including the Middle East and UK water, energy and public sector.Middle East activity included managing our presence at conferences in Saudi Arabia and the UAE, JV branding, collateral and advertising production, PR as well as the co-ordination of the company’s regional launch at the British Embassy. Marketing activity included collateral development, advertising, events, exhibitions, hospitality, digital, bid support as well as a link to other comms functions including media, CSR, internal comms and public affairs.

Warrington, United Kingdom

Responsible for all digital activity including website and intranet development as well as external and internal comms activity. This included brand and collateral development, bid support, crisis management, PR, photo library, managing the internal magazine and also managing large scale employee and external facing events / conferences.

Warrington, United Kingdom

Involved in a broad range of customer focused activities and integrated multichannel campaigns including television, press and radio advertising, customer magazines, internal communications, events and roadshows, PR, digital marketing, market research, intranet development, literature production and billing campaigns.Highlights included:• The creation and execution of television advertising from script and creative selection to location recces, filming and media buying.• The planning, design, creation and testing of 9 different regional variations of the company magazine as well as distribution to 1.5 million homes. We successfully achieved a desired increase in value for money perception and core services awareness.• Responsible for the literature content of the company’s main billing run. This involved managing agencies and internal stakeholders to design, produce and distribute the bill and literature packs to over 2.9 million homes and businesses.

Manchester, United Kingdom

Delivered marketing communications projects that included branding, collateral, advertising, direct mail, PR, internal communications, events, hospitality, Internet and Intranet marketing.Highlights included:• Managing the re-brand and re-launch of the company’s website and responsible for its day-to-day management as well as external e-newsletter communications to retail and wholesale bases. • Working on ‘big budget’ above and below the line advertising campaigns including large scale outdoor activity on over 200 ‘48’ and ‘96’ sheet posters in key hub cities. • Managing the complete overhaul of the company’s collateral and a major brand development initiative.• Event management both in UK and Europe including one of their most successful ever events.• Supporting the company’s four sales channels and other areas of the business with direct mail campaigns, presentation creation, internal communications, product launches and events. • Managed external agency relationships across a number of specialist areas including advertising and collateral, PR, events and hospitality and digital.

Manchester, United Kingdom

Branding, copy writing, promotion and development of a Datamonitor owned, start-up healthcare website called QXHealth.com. This included the generation of website traffic and revenue through digital marketing and other online initiatives. Within just 6 months traffic had grown from 0 to 120,000 hits a week. A significant volume in a small niche market.After 6 months QXHealth was sold and the team transitioned into the digital division of Datamonitor. My role was marketing licensed content services to multiple vertical industries as well as internal communications across departments and global offices.

Bachelor Of Science (Bsc), Management Sciences, 2:1

Master Of Science (Msc), Business Management

Cim, Professional Postgraduate Diploma In Marketing