Matt Reid Email and Phone Number

Driving strategic thought-leadership on go-to-market, growth marketing, performance marketing, marketing operations, and marketing performance analytics. Leading the Marketing Technology roadmap for the enterprise with an emphasis on personalization at scale, go-to-market efficiency, and greater sophistication through the expanded use of data science.

Hired and led a best-in-class marketing organization to drive 10x growth of the Gaia subscription business over 3 years. Drove the company’s strategic vision for Digital Marketing while managing, mentoring, and orchestrating a large team to achieve and exceed aggressive business goals.• Built a talented marketing organization that transformed the way the company approached planning and opportunity analysis, resulting in increased net growth that surpassed growth forecast. • Identified the need and created a re-imagined analytics team and data infrastructure, resulting in an enhanced understanding of our business, stronger alignment to KPIs, and rigor in making data-driven decisions. • Drove transformation of member retention approach through strategic, orchestrated retention initiatives across targeted marketing channels and product experience focused on driving re-engagement and depth of usage in the product. • Developed customer relations strategy and hired an effective team to execute plans, resulting in increased net promoter score, member satisfaction, and shifting the customer relations function from a cost-center to a driver of member retention.

Marketing lead for go-to-market strategy and launch of the Microsoft Band, the first wearable technology from Microsoft. Responsibilities included opportunity analysis, global retail readiness, value proposition and positioning, campaign strategy, partnerships and promotions, and much more.

Global marketing lead for Sports Applications and Experiences on Xbox 360 and Xbox One, including ESPN, UFC, MLB, NHL, and NBA. Responsible for product roadmap, value proposition, partner management, and global campaign strategy and execution.

Senior Marcom Manager at Xbox, driving strategy and execution for Global CRM and digital campaigns focused on increasing customer engagement and lifetime value. Working closely with internal resources and agency teams to develop successful marketing campaigns that drive positive ROI and strong results to the business. Recent work includes developing and executing a robust online marketing strategy to drive go-to-market campaigns for Kinect and Xbox LIVE Entertainment.

Marketing Manager at Zune responsible for all Global CRM and digital activities to support the music subscription/transactions business, hardware sales, and Global go-to-market initiatives. Managed a team of agency and vendor resources to overhaul our CRM engine, resulting in lower costs, more capability, and faster release to market.

Agency lead for Live Search (Bing) and Zune accounts, working closely with Microsoft clients to drive global CRM and Digital Marketing campaigns.

Responsible for acquiring and managing a list of local and national companies to advertise on The Seattle Times Online Network. Worked with clients to create rich online media experiences and performed marketing campaign ROI analysis.