Matt Russell Email & Phone Number

Humlebæk, Denmark, Dk

Minneapolis, Mn, Us

Minneapolis, Mn, Us

• Strategically recommend, plan, negotiate and place media across all mediums• Includes broadcast, OOH, print, display, SEM, paid social and multi-channel sponsorships• Manage media budgets exceeding $10 million over several media campaigns for multiple clients• Present media recommendations, recaps, POVs to clients• Media billing stewardship and other financial responsibilities• Communicating media information to account and production/traffic teams• Mentor/guide entry-level employees

Minneapolis, Minnesota, Us

• Media planning for several clients using multiple mediums• Manage fiscal year budgets of nearly $7 million• Part of internal Digital Acumen team to help keep agency/clients up-to-date on new technologies and innovations• Fulfill project management duties as seen fit with creative files and deadlines• Member of New Business team• Supervise assistant media planners• Mentor/train new employees

• Negotiate and plan media activity in local, regional and national settings for multiple clients• Media channels include print, radio and TV• Collaborate with different functional areas within company to execute media activity• Execute and coordinate promotions for clients• Mentor/train new employees

• Negotiated and planned media buys in local, regional and national settings in several different channels for multiple clients - Goals include efficiency, placement and capturing target audiences on a regular basis - Media channels include print (newspaper and consumer magazine), radio, and TV• Manage buying process which includes costing, plan recommendations and presenting plan recaps• Overseeing projects/media buys ranging from $10 thousand to $6 Million• Execute and coordinate promotions for clients• Analyze/Present POV’s to clients that include assigning media values• Assist in new business pitches• Mentor/Train new employees

• Analyzed coverage for shared mail, newspaper inserts and newspaper ads for spot market buys• Managed the buy ordering process for media negotiators and supervisors• Created Print Media Direction Orders for production team to ensure insertion accuracy• Created internal recaps for print and radio buys• Solved invoice discrepancies with our accounting department• Committee member of internal public relations team

Fargo, Nd, Us

• Sold and managed local advertising sales in the summer for athletic programs• Created ads for local businesses to put in athletic programs

Fargo, Nd, Us

• Assisted in media relations and marketing for all 17 varsity sports• Managed pregame, in-game and postgame athletic duties that included statistics, press conferences and media requests• Wrote press releases and game recaps that were distributed to regional and national media outlets• Daily management of university’s athletic website (http://www.GoBison.co m) - Helped coordinate the re-launch of the Web site in 2007• Created game day publications and media guides - 2006 Wrestling Game Day Publication was voted “Best in Country” by peers• Created game day publications and media guides. • Full-time assistantship while attending graduate school

Mba, Business Administration

B.S., Sports Management