Founder and Owner of R20 Motorsports, dedicated to automotive collecting and preservation. • Developed and implemented innovative processes using Dry Ice and compressed air to restore collector cars, enhancing their value and presentation for auctions and collections.• Collaborated with external partners to maximize auction sales value and ensure top-notch presentation of collector cars.• Utilized expertise in automotive collecting and preservation to provide top-tier services to clients.

Develop segment based business and product strategies for all HDD Segments to maximize share and achieve company margin and financial goalsProject market trends and forecasts that reflect the changing adoption and market penetration of various customer business models and their impact on the HDD businessOptimize customer pricing to ensure financial goals are met and customers continue to receive value from WD product offerings

Responsible for Corporate Development and Strategy to align the corporate vision with all Seagate investments, across product lines, investments and acquisitions. Alignment with CEO staff, Board of Directors, employees, key partners and investors is a key aspect to our success. Corporate development activities include managing corporate equity investments and strategic M&A activities. Strategy activities include market intelligence, long range planning, and company positioning to enable strategic decisions and support Seagate marketing, research and investor relations activities.

Responsible for delivering business / product strategy and performance across core HDD product lines:• ~$9B annual global revenue HDD and SSD revenue in the following segments: Client PC, Digital Video, NAS, Surveillance / IOT, Consumer Electronics / Gaming, Traditional Enterprise and Cloud Storage• Drive business planning and strategy including growing markets such as Video Surveillance and Cloud (Big 5 US Cloud and Top 3 BAT in China)• Optimize Product pricing and P&L management across OEM and Distribution channels• Manage Business operations, demand/supply planning, business IT tools, pricing operations and customer contracts for the company• Lead Channel marketing to drive downstream product marketing and brand preference / awareness• Manage company 5 year planning process and drive factory planning and capital input into factory and operations.Lead team that improved business performance through business pricing strategy, cost management and channel optimization to drive company P&L margin improvement by 10 gross margin points (22% to 32%)

Lead the Client Component and Consumer businesses, including: External HDD, Desktop, Notebook, Gaming, Surveillance, DVR and NAS.• ~$6B annual revenue across OEM, Distribution and Retail Channels• Create business strategy and roadmap to deliver product line revenue and margin• Manage PLM team responsible for product roadmap and solving customer problems.• Expand distribution business and significantly improve product margins through roadmap and brand positioning.• Manage brands and Launch Seagate Guardians Series brand initiative to categorize core client products and improve connection and positioning in the distribution markets.• Build new business team work with product line managers and sales to develop channel and vertical strategies and implement with sales.• Manage Consumer product, business and sales organization responsible for Seagate end consumer products and software.• Responsible for company Market Research, Demand / Sales operations and Pricing operations including contract management, warranty terms and conditions.• Manage company 5 year planning process and drive factory planning and capital input into factory and operations.

General manager role with responsibility for the HDD devices business.• >$6B in annual revenue, ~80% of WD entity gross profit, ~170 employees globally• Launched WD Purple surveillance product line• Launched world’s first PCI-e HDDResponsible for the following Areas:• 5 Business segments, Notebook, Desktop, Datacenter, Digital Video, and Gaming• Business Marketing, Pricing and P&L• Demand Planning• Account Management, order entry and inside sales• Product Marketing, product definition and management• Channel Marketing, product placement and go to market

• $5B annual revenue, Extremely profitable core business, ~70 employees globally• Launched first 5mm, 2D 7mm notebook products and WD hybrid product line• Launched first dedicated NAS HDD product line, WD RedResponsible for the following areas:• 3 Business segments, Notebook, Desktop and Gaming• Business Marketing, Pricing and P&L• Product Marketing, product definition and management• Channel Marketing, product placement and go to market

• Responsible for Desktop and Notebook product roadmap and planning• Drove product positioning and go to market

• Managed Distribution P&L for Desktop and Notebook product lines• Developed and launched WD “Power of Choice” product lines:WD BlueWD GreenWD Black

• Managed OEM and Distribution P&L for Consumer Electronic products, DVR / Setop Box• Oversaw CE product roadmap and customer go to market

Managed top 10 OEM business marketing for Notebook and Desktop product lines

• Managed Retail (branded products and retail HDD kits) P&L, pricing• Owned external HDD product roadmap• Launched first USB external HDD for WD brand

Prior to my retail marketing role, I served in a number of positions in finance supporting the various businesses.