Mobrium is the original employer reputation management platform. We help HR pros:⭐️ Automate review requests across top employer sites✍️ Simplify monitoring of employee reviews from a single platform🔎 Discover trends in employee reviews⚡️ Supercharge employer brandingWin Glassdoor, Indeed and more.Streamline your employer reputation with Mobrium.©Interested? Get your free employer reputation report: https://calendly.com/mobrium/30min

The Culture Profit is a podcast series obsessed with one question: How can company culture drive greater profits? Episodes examine HR and marketing practices directly tied to increasing revenue and decreasing costs. Featured guests are successful, innovative leaders sharing their own stories of driving profitable outcomes with people-first strategies. Hosted by Mobrium Co-Founders Matt R. Vance and Crista Vance, expect research-backed stats, engaging stories, and the occasional dad joke. Together let’s prioritize profits by prioritizing people.

As the fractional Director of Data & Analytics, I’m bringing my perspective as a longtime customer of REVIEWS.ai and expertise as a review management leader to expand the company’s service offerings and market reach. This includes:Leading and overseeing business analytics to provide data-driven insights related to consumer product, brand performance and client engagementSharing market insights and trends in various content mediums, including posts, articles, webinars, blogs, podcasts and speaking engagements

Position Highlights:- Administered company’s first ever global employee engagement survey, in five languages.- Founded the employee engagement team and institutionalized five core culture disciplines.- Won X4 national Comparably culture awards and ranked nationally X4 on InHerSight.

Position Highlights:- Led all global online review and reputation strategy.- Hired and trained team of 4 managing 100+ company review profiles and 400+ product listings.- Drove reputation results including Google 2.0 to 4.1-stars and Glassdoor 3.1 to 4.3-stars in 12 months.- Established a reputation-first customer support process, designed a product sampling program and trained social media and customer service teams on public response strategy.

Position Highlights:- Led Malouf’s company culture efforts to seven-time national best place to work ranking on Glassdoor, Inc. Magazine, InHerSight and Comparably.- Established and refined employee feedback programs including: Engagement surveys, suggestion box, employee reviews, and targeted surveys for 600+ employees at 5 locations.- Directed all company award efforts with a 66% win-rate and 2.8 media hits per award.- Consulted Downeast, a Malouf company, on all employee engagement initiatives leading to a 1.3-star Glassdoor culture rating improvement in six months.

Position Highlights:- Instituted methodologies that won the 2019 Gold Stevie Award: Best Customer Feedback Strategy, a national honor.- Built a team responsible for quantitative and qualitative analytics of Malouf’s online reviews:- Directed growth from 2 websites in 10/2014 to 50+ in 2/2019, ending with 1,500+ product listings.- Increased product catalog star-rating average from 4.15-stars to 4.30-stars across 245,000 reviews. - Hired, trained, and supported a team of seven.- Implemented review strategies that have contributed to dozens of long-term #1 best seller rankings on Amazon, and dozens more on sites like Walmart, Overstock, Wayfair, Groupon, etc.- Managed Facebook, Google, BBB, and Yelp reviews, maintaining ratings of 4.4+ stars.- Established and maintained employer review profiles on Glassdoor, Indeed, InHerSight, and Comparably, maintaining ratings of 4.4+ stars.

Accepted and worked on contracts of the following nature:- Reputation management- Review optimization- Company culture- Employee engagement

Position Highlights:- Reconciled hundreds of payments daily- Processed hundreds of account transactions daily- Updated individual account information for accuracy- Organized returned bill statements

Position Highlights:- Managed the Arizona region consisting of 10,000+ properties.- 3 consecutive months as most productive account manager. Averaged 8+ activations/hour while the required minimum was: 3.75 activations/hour).- Presented department-wide effective communication training.

I am the creator of the Angie's Mural Art Competition.Project Background:The Angie's Mural Art Competition is a project that I pitched to the management team of the Angie's Restaurant in Logan, UT. The building itself has a large cinder-block wall on the north-facing side that remained bare for 30+ years. I proposed that the restaurant use this space to have a 12 by 50 foot mural depicting the history of Cache Valley painted on the wall. The painting was completed by winners of a valley-wide art contest involving 25+ schools and the public. This contest created a unique opportunity for customers to interact closely with the restaurant as they voted on art entries and witnessed the mural's progress. The ultimate goal was to increase company revenue by enhancing the restaurant's image.The owner, Saboor Sahely, liked my idea and contracted me to oversee the project. Initial work began in June 2013 and the final mural was finished April 26, 2014.Key Accomplishments:- Obtained a mural permit from the Logan Planning and Zoning Committee. This required detailed paperwork and a public hearing.- Managing a team of 10+ volunteers in the creation of ads, contest rules, and online marketing of the event.- Communicating via technology and in-person with 25+ local schools and 40+ businesses regarding the art contest.Project Results:- 500+ combined labor hours worked- 170+ art submissions received- 7 published articles between 5 news agencies, totaling 25,000+ views and 600+ shares- 5 months active Facebook management resulting in 10,000+ post views- 3 event listings made for the mural unveiling on external websites- 2 YouTube features secured- 1 permanent mural completed on Cache Valley’s highest traffic road

Position Highlights:- Directed Craigslist online marketing campaigns in 5 states.- Wrote and managed an original blog to improve SEO website authority of InfiniteDiscs.com. - Assessed inventory warehousing model of 200+ items and implemented efficiency improvements. - After analyzing pricing/shipping strategies for 20+ competitors, implemented a differentiating "Free Item" promo campaign. The soured item, a disc light, ended up also selling, and with a record ROI.To visit my disc golf blog see: http://mattvance89.wordpress.com/

Results as an Individual Sales Professional (Summers 2010, 2011, 2012):- Individually produced over $180,000 in revenue in nine total working months- Ranked as high as third out of eighty company sales representatives Results as a Team Leader (Summer 2011):- Hired, trained, and managed team of 5 sales professionals- As a team produced over $150,000 in revenue in 3 months