As Director of Business Development & Marketing, I'm tasked with growing organizational sales by connecting with C-Suite and Development leaders in the restaurant, retail, and healthcare industries. I leverage consultative sales strategies to support the growth and expansion of brands with an AUV north of $2.5 million and 5-25 locations. Additionally, I lead our marketing team to plan and leverage multi-level marketing campaigns across digital and traditional advertising platforms designed to grow the OLIO Development Group & Hugga in the Hills Hospitality brands.Contact me at msalts@oliodevgrp.com or 614.286.2938 to learn how OLIO Development Group can help you expand.

Charqui Jerky Co. is one of the fastest growing all natural, craft snack brands in the US. With distribution through major retail and e-commerce systems like Ace Hardware, Meijer, Giant Eagle and Amazon. Primary function in the role is to:- Lead core business strategies to drive sales in all sales channels including e-commerce, retail, wholesale and direct to consumer. - Provide KPI metrics for recognized stakeholders and align teams to reaching metrics.- Identify and improve company culture. - Build and foster key industry and vendor relationships to ensure future growth and opportunities via multi-channel marketing and merchandising programming.- Analyze data to understand trends in every aspect of the business including sales, pipeline, ROAS and more.

Lead the marketing and communication department of Raising Canes Ohio Ltd. focusing on driving results and support for two customers; our customers and our field based business unit teams. RCO Ltd. was a franchisee of Raising Canes featuring over 40 restaurants in Ohio. Organizational Support- Member of our organization leadership consisting of leaders from our Operations, Training, Recruiting and Business Admin (Crew Resources, IT and Finance) designed to focus on strategic direction of a fast growing business. - Team supported overall strategy that resulted in significant same restaurant sales growth and profitability growth. - High level of focus on creating and advancing industry leading company culture in an environment of extremely high growth resulted in significant improvement in Crew retention across the system. Marketing and Communication Department/Team Support:- Led a team of five regionally based field marketing team members and a communication leader tasked with driving positive SRS and opening 5-7 locations per year while adhering to complex brand standards. - Team collaborated to improve internal systems including the Community Request System process, Restaurant Manager local restaurant marketing process and New Restaurant Opening process. Analytics- Leverage data across all department functions that drove sales via site projections, customer engagement, ad spend (ROAS) and more. Budget Management- Oversee and manage direction of a high six figure marketing budget.- Identify consumer trends and media intake to develop marketing channel strategy.- Collaborate with Area Marketing Leaders (Marketing Advisors) to strategize regional marketing budget between marketing channels that include traditional media, digital media, social media, local restaurant marketing and sponsorships. Vendor Management- Identify and manage vendors that include a traditional media agency, social media agency and digital media agencies.

Provide employer health solutions designed to support occupational health needs, improve employer wellness initiatives and reduce employer health care spending through on-site and near site access to the Kroger health network, specifically The Little Clinic retail healthcare clinics.- Work directly with decision makers within the health insurance brokerage or managed care plans and employer groups to sell direct medical care services for occupational health needs as well as wellness or preventative care. - Provide overall health benefit plan consultation to aforementioned groups on how to utilize retail healthcare to reduce overall corporate health spending or sell direct to employer/broker network plans within the Kroger health network.

The Little Clinic is a national leader in the retail healthcare industry. The Little Clinic focuses on treating minor acute illnesses, performing preventive health and wellness activities and administering vaccinations inside retail grocery stores. The Little Clinic is a wholly owned subsidiary of the Kroger Company, one of the nations largest retailers. Primary responsibilities include:- Assist VP of marketing to build and implement marketing and branding campaigns across the Ohio, Indiana and Virginia regions. This involves leveraging relationships with key partners including advertising and public relations agencies. - Built co-branded marketing campaign for our first integrated delivery network affiliation with The Ohio State University Wexner Medical Center. This plan has been utilized as the blueprint for recent affiliations with UC Health and the U. of Colorado. - Leverage relationship with Kroger Pharmacy and PBM reps to drive B2B sales suite. - Lead grand opening plans for all regionally based new clinics. Work closely with project management and financial departments to identify potential new locations. - Work closely with operations team to ensure that marketing and branding initiatives are carried out on a clinic level. Provide clinical team with customer service and basic business/financial training. - Gain market share within Kroger divisions to educate associates on retail health, uncover co-branding opportunities and build associate patient counts. Primarily work within the advertising and pharmacy departments. - Analyze marketing initiatives, work with internal financial department to assess ROI on regional activities.- Utilize customer and focus group data or feedback to evaluate or initiate services and improve messaging.- Have identified and developed a team of marketing administrators.