Regional Marketing Manager
Cincinnati, Columbus, Dayton, Indianapolis, Richmond, Virginia Beach
The Little Clinic is a national leader in the retail healthcare industry. The Little Clinic focuses on treating minor acute illnesses, performing preventive health and wellness activities and administering vaccinations inside retail grocery stores. The Little Clinic is a wholly owned subsidiary of the Kroger Company, one of the nations largest retailers. Primary responsibilities include:- Assist VP of marketing to build and implement marketing and branding campaigns across the Ohio, Indiana and Virginia regions. This involves leveraging relationships with key partners including advertising and public relations agencies. - Built co-branded marketing campaign for our first integrated delivery network affiliation with The Ohio State University Wexner Medical Center. This plan has been utilized as the blueprint for recent affiliations with UC Health and the U. of Colorado. - Leverage relationship with Kroger Pharmacy and PBM reps to drive B2B sales suite. - Lead grand opening plans for all regionally based new clinics. Work closely with project management and financial departments to identify potential new locations. - Work closely with operations team to ensure that marketing and branding initiatives are carried out on a clinic level. Provide clinical team with customer service and basic business/financial training. - Gain market share within Kroger divisions to educate associates on retail health, uncover co-branding opportunities and build associate patient counts. Primarily work within the advertising and pharmacy departments. - Analyze marketing initiatives, work with internal financial department to assess ROI on regional activities.- Utilize customer and focus group data or feedback to evaluate or initiate services and improve messaging.- Have identified and developed a team of marketing administrators.
