Matt Avery, Mba, Ma work email
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Matt Avery, Mba, Ma personal email
When asked, "what's my passion?" I usually turn the question around and say my passions have changed, yet my purpose has always remained the same - to help people. As a personal trainer, I enjoyed helping people turn their lives around by becoming healthy. As a college instructor, it was a joy to see students develop and identify their purpose. Then as a Director of Marketing at an international non-profit my purpose soared to higher levels as I was able to work with an amazing organization building and operating orphanages in third-world countries. Now, I work with Kensington Computer Products Group overseeing their global digital marketing team. It is another role where I am able to help others as I am part of a team that enhances companies through world-class technology products.
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Global Sr. Manager, Digital Marketing And EcommerceKensington Jul 2019 - PresentBurlingame, California, Us• Built department from a single vendor to eight international employees and various specialized agencies• Implemented agile project management using Asana to prioritize projects and increase delivery speed by upwards of 80%• Project manage the global content steering committee to increase visibility of marketing projects and optimize asset delivery• Oversee 25 regional websites, eCommerce for the US, Amazon for Canada, and co-lead Amazon for the US• Managed the remediation of 10,492 individual pages to meet WCAG AA compliance standards• Increased blog traffic 10X through an efficient process over three years• Oversaw organic digital marketing of StudioDock campaign resulting in 50% increase in social media engagement & 103% increase in click-thrus, record daily visits to kensington.com, and 68% increase in Q1 site traffic vs. prior year• Assisted the launch of a dedicated eCommerce site for the US and Chile team• Grew organic US eCommerce traffic from 18% to 54% through a strategic SEO process• Oversaw paid campaigns in the US, UK, Germany, and Chile with upwards of 4X industry standard for CTR. Campaigns reached 2-10X ROAS inclusive of Google Search, Display, and Shopping Ads• Partnered with US and EMEA teams to automate B2B website lead generation to Salesforce across 14 countries• Managed team that built and launched eight (8) regional websites - Brazil, Denmark, Czech Republic, Finland, Norway, Poland, Sweden, and Turkey• Built Kensington's Google Tag Manager, Facebook Business Manager (US and UK), Google Merchant Center (US & Chile), Google Analytics with enhanced eCommerce (US & Chile), Google Analytics 4, and Global Google Looker Studio -
Digital Marketing FreelancerElisha Consulting May 2015 - PresentHouston, Texas, Us• Oversaw data analytics, digital campaigns, and front-end website development for a division of a public company with $1.9 billion in revenue.• Oversaw digital campaigns in the technology industry with a $15,000 monthly budget that resulted in a CTR of 3.20 - 11.95% and CPC of $0.88 - 4.42 (metrics refer to multiple campaigns).• Acted as a fractional Director of Marketing for a $30 million mid-sized business service company.• Built over 20 websites for businesses in Houston, San Antonio, San Mateo, and Atlanta using Episerver, LightCMS, WordPress, Squarespace, and Shopify. • Created an automated online quoting system for a B2B company that resulted in average annual savings of $200,000 by reducing overtime hours. • Spent time as Interim Director of Marketing for an international non-profit. • Developed organizational systems and a comprehensive marketing strategy for a $30m employee benefits firm. • Built a website and go-to-market strategy for a technology startup.• Built a technology start-up company’s business model, marketing plan, and go-to-market strategy. • Wrote an investment plan, term sheet, and slide deck for a technology company in a $10m funding round. • Developed a business plan and financial model for a gourmet candy start-up.• Researched and wrote a business plan and marketing strategy for a company in the outdoor industry. -
Adjunct InstructorUniversity Of Houston Jan 2011 - May 2015Houston, Tx, Us• Instructed four core undergraduate Anthropology courses with approximately 350 students a year where I challenged students to think broadly about culture and how they can positively impact the world -
Adjunct InstructorHouston Community College 2013 - 2014Houston, Tx, Us• Adjunct Instructor for Anthropology 2301, Introduction to Physical Anthropology -
Director Of MarketingCoreluv International 2009 - 2014Houston, Texas, UsFundraising Coordinator • Raised $500,000 for orphan care in Haiti through fundraising events and digital marketing campaigns• Developed, organized, and oversaw inaugural Gala which profited $105,000 delivering 150% of target• Created and oversaw first crowd funding project “The Nehemiah Project” which raised $28,000 achieving 112% of goal• Managed over 60 fundraising events and created fundraising procedure guidelines for all Coreluv events and campaigns• Created and monitored “Gifts of Luv” website and online catalog; took orders, marketed items, set product prices, and tracked inbound and outbound merchandise• Utilized Google Analytics and focus group data to analyze website traffic flow, reach, target market, and ideal types and timing of posts• Developed digital newsletter; analyzed and tracked open, click, bounce rates and subscribers, to identify effective newsletter processes for strategic communication to Coreluv followersSocial Media Coordinator • Increased social media reach by 400% by implementing effective social media strategies including automated posts, analyzing Google and Facebook analytics, and meeting the demand of target audience• Utilized keyword analysis to evaluate survey responses to develop standardized social media processes and style guideVolunteer Coordinator • Developed 30 volunteers by building relationships and teaching them how to become effective leaders• Trained new staff member to take over volunteer coordinator position through mentorshipSummer Internship Coordinator • Interviewed, selected, trained, and oversaw 20 summer interns in Haiti for leadership development• Led intern projects in Haiti during the summer of 2013 and 2014; including construction and leading short-term mission trips• Trained new staff member to take over internship coordinator position through collaboration to create yearly internship timeline and intern responsibility guideline packet -
Head Personal TrainerBaylor University 2005 - 2008Waco, Texas, Us• Created customized fitness plans and led clients to their fitness goal• Acquired leads and sold training sessions with a 90% close rate• Developed new personal training hires through shadowing and mentor program
Matt Avery, Mba, Ma Skills
Matt Avery, Mba, Ma Education Details
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University Of Houston, C.T. Bauer College Of Business3.9/4.0 -
University Of HoustonAnthropology -
Baylor UniversityAnthropology
Frequently Asked Questions about Matt Avery, Mba, Ma
What company does Matt Avery, Mba, Ma work for?
Matt Avery, Mba, Ma works for Kensington
What is Matt Avery, Mba, Ma's role at the current company?
Matt Avery, Mba, Ma's current role is Award-Winning MarTech Strategist.
What is Matt Avery, Mba, Ma's email address?
Matt Avery, Mba, Ma's email address is ma****@****ton.com
What schools did Matt Avery, Mba, Ma attend?
Matt Avery, Mba, Ma attended University Of Houston, C.t. Bauer College Of Business, University Of Houston, Baylor University.
What are some of Matt Avery, Mba, Ma's interests?
Matt Avery, Mba, Ma has interest in Mma, Children, Cooking, Outdoor Activities, Education, Poverty Alleviation, Human Rights, Movies.
What skills is Matt Avery, Mba, Ma known for?
Matt Avery, Mba, Ma has skills like Leadership, Public Speaking, Teaching, Social Media, Higher Education, Microsoft Office, Community Outreach, Research, Training, Microsoft Excel, Nonprofits, Powerpoint.
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