Matthew Bauer Email & Phone Number

Charlotte, Nc, Us

Winston-Salem, Nc, Us

Winston-Salem, North Carolina, United States

• Manages the retailer media strategy and implementation for an 8-figure online retail business with additional emphasis on budget management• Consistently drives product assortment strategies in collaboration with cross functional partners to integrate innovation and address white space opportunities in the market • Ensures synergistic retail presence on brand initiatives which has led to an increase in Brand Store visitors by 20% YTD 2024• Analyzes business opportunities, initiating a media strategy to improve Q2 2024 performance YoY by 21% of our fleece business• Responsibility for developing process improvements, and leveraging tools like Pacvue Commerce, PowerBI, and Excel to drive and track business trends• Key collaborator who supported the onboarding of a new media agency to ensure seamless transition and unlock new processes to improve campaign structure, and reporting• Oversaw the strategy and implementation of a successful 2024 Prime Day strategy that drove a 92% POS unit improvement YoY

Winston-Salem, North Carolina, United States

• Achieved a 38% increase in pre-incentive sales within first year by implementing a strong media and promotional strategy, and by curating and driving a winning portfolio assortment• Identified key sales drivers on Amazon through promotions, excess inventory opportunities, off-cycle buys, and white space to drive shipment goals• Led the launch of a million-dollar media campaign on Amazon in July ’22, exceeding POS plan by 10% in 2H• Increased profitability 57% in the overall category YoY by exceeding net profit per unit targets by $0.84 by April of 2023• Navigated promotional periods by driving key programs, and identifying new initiatives to help meet and exceed sales targets• Drove strong categorical growth in the Hanes women’s underwear business by over 40% YoY in POS Sales from 2022-2023• Successfully onboarded and trained direct report and manager, while maintaining overall business operations of total intimates portfolio in the interim including Maidenform, Bali, and Playtex

Winston-Salem, North Carolina, United States

• Led product launches and maintained digital merchandising strategies for a 9-figure business across total HbI Innerwear on Amazon, leading to an 18% increase in YoY pre-incentive sales• Key contributor in launch of Total Support Pouch by ensuring healthy inventory levels leading to $5.5 million in OPS Revenue• Held bi-weekly task calls with Amazon support team to review open requests, driving streamlined merchandising integrity strategies, and critical partnerships with our CSM team• Analyzed KPI performance to initiate new merchandising opportunities, bringing a top selling Boxer Brief page to #1 best seller ranking by end of 2021, increasing our footprint on the digital shelf and leading to key share gains in the marketplace

919 Third Ave

• Led strategic messaging and data analysis across paid advertising, organic social, and email channels in a constantly evolving, fast paced environment• Implemented email strategy of approximately 20 emails per month, and tracked results for future planning and recapping • Managed and tracked funding agreements from over 100 vendors based on seasonal financial target goals• Communicated frequently with creative, and marketing teams on digital campaigns and project goals, and translated into briefs• Assisted in the strategy of seasonal print campaigns through pre-season planning, briefing, and partnering closely with vendor and merchant teams on inclusion and product selection• Partnered with peers to plot out the Bloomingdale’s homepage marketing based on current division/company initiatives, promotions, email deployments, and campaign alignments

• Coordinated sample procurement for product display pages and marketing initiatives• Implemented designated product shoots for high value vendors in partnership with cross functional partners to drive conversion• Planned and executed a new onboarding process to streamline the training and development of new hires• Owned the Digital Marketing workflow calendar for my team in order to maintain marketing fluidity, and communication of solution-oriented delays

Carle Place, New York

• Oversaw training and develop staff on logistics and merchandising to drive conversion and sales• Drove conversion through planning, ensuring positive customer engagement, and influencing great team morale• Created action plans involving product placement and inventory capacities prior to each season

West Babylon, Ny

• Drive conversion through planning, ensuring positive customer engagement, and influencing great team morale• Coordinate with District Manager to create action plans involving product placement, and inventory capacities prior to each season• Lead and participate in team store walkthroughs, including leading an executive walkthrough with an emphasis on planning• Mentor peers, and empower associates through training, collaboration, and follow up• Oversee the interviewing, hiring, and development of new and current staff• Meet and exceed company mandated deadlines in a constantly evolving work environment

Levittown, Ny

• Accountable for driving sales and profitably by following current selling trends• Create a compelling and storied visual presentation based on company direction and problem solving

Levittown, New York

• Ensure compliance of New York State regulated labor laws and safety requirements• Responsible for budget control, process management, and disciplines driving cost• Drive profitability through delegation and follow up of pricing, signage, and marketing teams

Huntington Station, New York

• Inspire team to achieve quarterly goals by exemplifying outstanding customer engagement• Involved in all aspects of coaching and mentoring associates from hire through employment

• Mentor approximately 30 students on thesis development and writing techniques• Collaborate with other teacher’s assistants to strategize and develop lesson plans and editing techniques• Assist the Professor in editing and grading of all exams and papers

Bachelor Of Arts (B.A.), English Language And Literature, General

Education record

Activities and Societies: Assistant Editor for Creative Writing Club

High School Diploma, Honor Role

Performed in the school’s award winning Marching Band from April 2003-November 2006