Matt Scapelliti Email and Phone Number
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Advertising professional with a unique background covering client services, experiential production, project management, and department leadership with a focus on integrated campaigns, brand strategy, experiential marketing, branded content, social media, digital content, broadcast production, social content, and influencer activations.Industry Experience: Beer and Spirits, Music, Sports and Entertainment, Automotive, CPG, Pharma and TechAreas of Expertise: Client Services, Brand Strategy, Experiential Production, Digital Content Production, Media and Branded, Content Integration, Social Strategy and Content, Influencer Campaign Management, Influencer Strategy and Content, Celebrity Partnerships, Sports PartnershipsSponsorship Activation, Nightlife Activation, Product Launches, Trade Marketing, On and Off-Premise Strategy and Implementation
Amplified Marketing
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Associate Vice President, Client ServicesAmplified Marketing Jul 2024 - PresentNew York, Ny, UsClient Services lead overseeing a portfolio of brands experiential marketing, strategic planning, and campaign execution. -
Executive Producer - ExperientialPoplife Feb 2024 - Jul 2024Miami, Florida, UsClient: Proximo Sprits -
Executive Producer - ExperientialPublicis Jul 2023 - Jan 2024New York, New York, UsExecutive Producer of Experiential working through the Publicis family of agencies responsible for the planning, strategy, and production of experiential events.PXP: PfizerLe Truc: Human Rights FoundationPUBX / Hawkeye: Kraft Heinz & Pfizer -
Senior Program Director / Executive ProducerSony Music Entertainment Aug 2022 - Jan 2023New York, Ny, UsCLIO SHORT LIST Campaign lead and day-to-day management of Thriller 40th Anniversary programming. Focus campaign activations include a 3-day immersive event in NYC, a documentary screening at the Chinese Theater in LA, a Halloween Flash mob in Times Square, digital and OOH advertising, and new artist content. Responsibilities included: PR, media, artist and Sony streaming content, social content, and advertising through the management of internal Sony Music departments, agency partners, and artist estate stakeholders. -
Vp, Account Director - GlobalMccann Worldgroup Dec 2021 - May 2022New York, Ny, UsClient: Microsoft: Windows 11Global localization client and team lead with through broadcast and digital campaign creative production and delivery. -
Brand Engagement DirectorKeurig Dr Pepper Inc. Feb 2021 - Jan 2022Burlington, Massachusetts, UsClients: Core Hydration, Bai, Limitless, Squirt, Sunkist, 7up, A&W, Canada Dry, McCafeCreative content team lead with the Keurig Dr. Pepper internal creative content agency Liquid Sunshine. -
Senior Account DirectorEntropico Sep 2020 - Nov 2020Alexandria, New South Wales, AuClient: Google / YouTube AdvertisersDay to day US-based client lead through project planning, creative development, production, and delivery of branded docu-series -
Group Account DirectorOliver Agency Apr 2019 - Apr 2020London, London, GbClients: Bayer Healthcare, Subway, Campari, Abercrombie & Fitch, Atlassian, Topps, Maty’sDaily client lead for 7 clients (19 brands) and client teams, including industry leaders in spirits, health and wellness, fast food, technology, and fashionManagement of on-site agency teams executing the creative, production, analytics, client services, project management, and community management client deliverablesNew business lead with an emphasis on growing current clients and securing new full time and project-based clientsPresentation of monthly and quarterly reporting to clients, with an emphasis on growth, creative excellence, and client budgetsManagement of production teams in NYC and Toronto for project-based creative productions, including online video, digital advertising, and brand strategyDay to day oversight of client budgets, brand team and procurement relationships, scopes, and deliverables aligning with global master service agreements and national contracts -
Senior Account Director, Head Of Project Management - Virtue The Creative Agency By ViceVice Media Nov 2017 - Nov 2018Brooklyn, New York, UsClients: The Absolut Company (Malibu, Kahlua), Danone, Martell, Coca Cola, GantClient Services lead for new business and client growth throughout agency portfolioProgram lead for internal and client production teams, executing branded content, influencer programming, and experiential eventsHead of department and day to day manager and mentor to 12 account managers Led Account teams in collaboration with internal teams including; creative, strategy, content production, event production, and talent managementManaged the creative and production resourcing and assignment for alignment across agency and clientsImplemented monthly training sessions for Project Management, Account Management, and Production teamsProvided agency expertise in experiential marketing executions with an emphasis on influencer content extensions -
Account Director - Virtue The Creative Agency By ViceVice Media Sep 2016 - Nov 2017Brooklyn, New York, UsClients: Michelin, H&M, Samsung, ABILed day-to-day team for strategy, creative, production, and project management to meet client deliverables and pursue new business initiatives reporting directly to the global CEOLed the execution of digital content productions, luxury experiential events, and influencer campaigns Agency lead managing global accounts with yearly budgets exceeding $12 Million USDLead client contact with VICE Media departments, including Munchies, Noisey, VICELAND, Impact, and VICE production studios to achieve client media and content goals across disciplinesManaged 360 planning and execution of marketing campaigns and events with global clients, client partners, and external agencies -
Senior Account SupervisorLegacy Marketing Jul 2014 - Sep 2016Chicago, Il, UsClients: Pernod Ricard: Malibu Rum, Kahlua, Jameson, and Absolut Constellation Brands: Corona, Modelo, Pacifico, TocayoAgency client lead for strategy, program development, and execution of PR worthy experiential event platformsManaged day to day growth of Legacy account staff, production staff, field teams, and national brand ambassadorsManaged production teams in the execution of 400 - 2,000 person concerts and branded eventsDevelopment and management of national on and off-premise programming for multiple spirits brandsCollaboration with artists and artists management to book and execute solely owned branded concert tours and one-off celebrity eventsExecuted new product launches and innovations including industry and trade events and trainingsManagement of national spirits ambassadors through trade and consumer campaigns -
Account SupervisorLegacy Marketing Jun 2011 - Jul 2014Chicago, Il, Us -
Program ManagerRedpeg Marketing Nov 2010 - Jun 2011Alexandria, Virginia, UsClients: National GuardAgency client and production lead for the planning and execution of experiential campaigns -
Manager Of Client ServicesPierce Promotions Dec 2007 - Dec 2010Portland, Me, UsClients: Kraft Foods, Scotts, Boy Scouts of America, Milkbone, Skyy VodkaAgency client and production lead for the planning and execution of experiential campaigns -
Tour Manager / Account CoordinatorRelay Worldwide Jan 2004 - Nov 2007Chicago, Il, UsClients: US Army, Phillip Morris USA, Hornitos, CraftsmenAgency client and production lead for the planning and execution of experiential campaigns
Matt Scapelliti Skills
Matt Scapelliti Education Details
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Western Michigan University - Haworth College Of BusinessMarketing -
The American University Of RomeInternational Business
Frequently Asked Questions about Matt Scapelliti
What company does Matt Scapelliti work for?
Matt Scapelliti works for Amplified Marketing
What is Matt Scapelliti's role at the current company?
Matt Scapelliti's current role is Problem Solver - Strategic Client Partner - Executive Producer - Integrated Marketing - Experiential Marketing.
What is Matt Scapelliti's email address?
Matt Scapelliti's email address is ma****@****mkg.com
What is Matt Scapelliti's direct phone number?
Matt Scapelliti's direct phone number is +131279*****
What schools did Matt Scapelliti attend?
Matt Scapelliti attended Western Michigan University - Haworth College Of Business, The American University Of Rome.
What skills is Matt Scapelliti known for?
Matt Scapelliti has skills like Relationship Marketing, Event Planning, Integrated Marketing, Marketing, Sponsorship, Social Media Marketing, Event Management, Brand Awareness, Mobile Marketing, Digital Marketing, Marketing Strategy, Brand Management.
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