As the President of Military Transition Roundtable, I lead a team that helps military professionals in transition through a Mastermind program. In a recent LinkedIn recommendation, Michael Brownfiel, one of my Military Transition Roundtable students noted: “Matt Scherer has a passion coupled with knowledge for helping Transitioning Veterans through the use of the LinkedIn platform and the Military Transition Roundtable. He works with transitioning service members one on one for no fees to help them build a brand and a network. The end state in his efforts and investment in people is they find noteworthy employment opportunities because of the time he spends with them.”According to Anh (Ann) Taylor=Garcia, one of the program’s participants, this is how our program has impacted her transition. “I have built friendships with other participants in my group talking about anything from starting the transition, dealing with VA, Skillbridge program, resume writing, certifications, moving cross-country and overseas, family, LinkedIn profile, motivating each other, celebrating our wins and overcoming our challenges,” she said. “ We held ourselves and each other accountable,” she added.Kelly Danchus had this insight into how the program has helped her after departing the Army.“I have been a part of the MTR family, attending bi-weekly meetings for about a year and a half. Just like in the military, where there is a support group around you, the Military Transition Roundtable is that support group while and after you have transitioned out of military service,” she said. “The time period of service and rank that you left it does not matter. There are only a couple of groups out there like this that help in this manner.Key skills: military transition, non-profit leadership, MasterMind, LinkedIn coaching, networking, accountability groups, transition groups,

Don Gleason and I formed this non-profit organization to help create a MasterMind group for those in transition. Our goal is to help our team members build an accountability community to help assist them to achieve the life they desire after military service.Today, we are working with six groups through a Zoom interface. Our students come from Korea, Japan, Germany and the rest of the United States.One of the best things about this effort is that military professionals are learning how to negotiate their salaries and benefits with future employers. Another? It's helping them adjust to the different tempo of life outside of uniform.As part of this team, I help our students with updating their LinkedIn profile and focusing on how to capitalize on their banner photo.Key skills: military accountability, military transition, MasterMind, LinkedIn coaching, LinkedIn banners, transition accountability

As the Chief Executive Officer of Scherer Communications, I serve as the communications professional who bridges the gap from traditional media concepts to the newer forms of storytelling. With 40 years in this business, I have the experience and background to know when a client is working with a "Tin Man" marketing approach to their interactive needs. I also love helping people extend their communicative outreach through public relations, content writing, and podcasting services. I have written four books on LinkedIn, targeting different audiences and needs, such as the military, learners, and small businesses. I am passionate about helping people make informed choices and achieve their goals.

I wrote this book to help high school and college students make informed choices about their options for academics or a vocation. My goal is to work with school districts, colleges and other organizations that want to help students capitalize on LinkedIn.At least several times every week, I meet a college student who is attending college without a firm grasp of the "end game" for his or her graduation. That served as the impetus for writing this book. You can purchase the book at my book site – https://scherer-communications.sellfy.store.Key skills: college selection, career building, LinkedIn, career end game.

I just completed the third edition of this book. In the update,In this latest edition, I show how the 5 Ws -- the who, the what, the when, the where and the why -- play a key role in any military professional's LinkedIn profile. And of course, the "how" element also takes a critical role.Coast Guard officer Travis Collier noted how I helped him in his current transition: "As I prepare for my own retirement, his book "LinkedIn for Military" is a concise, easy-to-read reminder about how to stand out on LinkedIn.He added: "And I too suffer from the classic veteran trope of being allergic to self-marketing. But Matt's book is a great way to get your LinkedIn profile up to speed for current-day marketing. And his sea stories about how each of the elements in a good profile come together, make this task less daunting to undertake."More information about this book is available at www.linkedinformilitary.com. However, I added a new book site -- https://scherer-communications.sellfy.store. This lets me to sell a PDF or Epub format directly without the folks at Amazon taking their 75 percent.If you are in a military organization that wants to augment the current SFL-TAP program's LinkedIn class, please contact me about purchasing this book. You can also find a link here: https://www.amazon.com/LinkedIn-Military-Interactive-Transition-Networking/dp/108787730X/ref=sr_1_1?dchild=1&keywords=matt+scherer&qid=1592428833&sr=8-1Key words: published author, military transition coaching, LinkedIn, SFL-TAP interface

Having met a lot of college students, I realize most do not have a clear idea of how to use LinkedIn to first find a career path and then locate the internships to help them learn about the kind of work they want to do upon graduation. These conversations and talks at the University of Texas at San Antonio and other schools made me want to complete this project.I've just completed my manuscript, and I am working with my publisher to get this book posted on Amazon. Please feel free to visit my LinkedIn author page -- amazon.com/author/mattscherer.Right now, I'm looking to find one or two experienced high school English teachers to build a curriculum that helps high school juniors and seniors build their first profile. I need their insight and expertise in creating an instructional guide for their peers, as I believe there's a need for a well designed instructional guide to help high school students capitalize on how LinkedIn can assist them.

I wrote this book to help small business executives realize the full potential of LinkedIn. Having helped a lot of people embrace its full outreach an communications capacity, I wrote this book to help others understand how to capitalize on their viral outreach.You can find more about my book on my Amazon site -- amazon.com/author/mattscherer.

As a veteran, I'm concerned about the quality of the military transition programs offered our active duty. I'm wrote this book to bring about some needed change within the leadership process by some senior government and military leadership in how we can help our well-trained military leaders of all ranks connect with future employers.Veterans and their families who want to help them make an easier transition through the full marketing capacity of LinkedIn can visit www.linkedinformilitary.com for more information.If you are affiliated with a veterans organization or a civic organization, please reach out to me on how I can speak to your organization.

Working with John Largent, I produce and then host an ongoing podcast with south Texas technology leaders. We're still in the "beta" part of this endeavor, and we are in discussion with some people about their own podcasts.

I help my students tell their story through LinkedIn, showing them how to change from the "resumespeak" that most use when they start to use this social media powerhouse as part of their military transition efforts.

With other business advisors, I meet once a month with Tom Cuthbert, my Vistage chair. In addition, there are other seminars and programs that are available to our board. These programs are open to other business professionals, and I would be glad to send you an invite for one of them. So, please do not hesitate to contact me.

As MDI's publicist, I worked with them to generate national media exposure for their products. I worked with the editors of the trade publications to generate stories about the company. Thanks to my work with them, I still maintain a professional and working relationship with many of the editors and writers who cover the physical security industry.

Helped with claims processing and policy adjustment. While at USAA, I completed four courses in insurance and completed the ATM-Bronze requirements for Toastmasters.

As their publicist, I helped SecureInfo get local media coverage in the local newspapers, radio stations and TV outlets. I used proactive approaches to help this company get publicity. In time, investors helped this company go from a local regional technology into one of the leaders in information security.

As the first public affairs manager with the Air Force Band of the West, I helped generate publicity for the band for the first time in the Houston market. Working with senior Air Force leadership, I set up a sponsorship program with the Houston Chronicle. As well, I increased viewership and sponsorship of the Air Force Band programs throughout New Mexico, Oklahoma, Texas and Louisiana. I completed my tour at Lackland, working for the Wilford Hall public affairs office. In six months, I revamped the office's emergency response plan, helping the hospital to clear administrative hurdles. As the result of my work, the hospital was able to get media coverage of two major disaster missions. In addition to my work with this plan, I helped the Air Force's medical relief mission to Columbia get international news coverage of their work.

At AFSOUTH, I worked as a media relations professional, dealing with national media such as ABC and CBS. When NATO planes shot down Serbian Galebs, I advised senior leadership on public relations strategy.I also helped the PIO office establish its first Internet connections. While in the middle of the Bosnian crisis, I helped my office get the first email and Gopher feeds into our office.As the head of the media analysis section, I helped prepare a daily news summary of Bosnia, former Warsaw Pact countries and terrorism within the Mediterranean region. My former boss, the late Admiral Michael Boorda, told my bosses that my media analysis work was often more effective than intelligence resources in getting him insight into military and civilian operations during the Bosnian Conflict.

As the supervisor of community relations, I re-energized the base's outreach profile. In six years, our program went from a dozen speakers and tour guides into one that had 300 or more volunteers. Denver Mayor Wellington Webb recognized my efforts with "Technical Sergeant David M. Scherer in the City and County of Denver Day" upon reassignment to Italy.I was lucky to have two great bosses -- Col. George Titus and Lt. Col. George Peck. The two "Georges" allowed me to manage and develop programs that helped improve a community's awareness of the Air Force's training mission.As a media representative, I worked with the local media to generate awareness of such key issues as the base closure and the drawdown of military forces. I also was on scene for two military crashes as the lead media relation counsel.

Of all my Air Force positions, I believe that the work with this base was perhaps my favorite tour. As the enlisted manager of the shop, I helped the base feed 400 people a full Thanksgiving dinner on a budget of $400. By using the community support of local groups, I created a potluck approach to the event, helping to make sure everyone got more than a "bite" of turkey.My other accomplishment was the revamping of editing and production policies for the Northern Scanner, the base newspaper. When my supervisor left, I completely changed the administrative processes, resulting in a newspaper that went from the "Puzzle Page" to one of the best in the U.S. Air Forces in Europe.When my oldest son, Andrew, was born with Edwards Syndrome, a Trisome 18 genetic disease, my wife and I were reassigned to Lowry. After arriving at Lowry, the Air Force command in Europe recognized my work with a special achievement and management award in 1987.

During my short tour at Malmstrom, the newspaper won second place for the "magazine" category in the Air Force annual editing program in 1982. As well, the paper won several other awards within the Tactical Air Command during my tour. I also won the 1983 sports editing award for Tactical Air Command.As the NCOIC, I worked with public affairs programs throughout the northern part of the U.S. and western Canada. In this role, I worked with organizational reps from various military units to promote and publicize activities within our assigned region.

While at Bergstrom, I edited the Jet Gazette newspaper and also worked as a media relations specialist. During this tour, our base did a radio program with Santa Claus using the RF-4Cs to locate the homes of the "google little boys" of Austin. As well, I worked with others to help the media understand the issues about aircraft noise, involving the Phantom reconnaissance planes. As I sometimes fly out of Bergstrom International, I chuckle everytime I depart that airport, knowing that the city of Austin purchased homes close to the location because of the excessive noise.

At Norton, I worked as a media relations specialist before becoming the assistant and then editor of the newspaper. The 63rd Military Airlift Wing was a great organization as the C-141 crews assigned to it performed humanitarian missions throughout the Pacific and Asia.I enjoyred working with Lt. Gen. (Retired) Claudius E. Watts III and General Duane Cassidy. Both of these wing commanders were great leaders who valued public affairs and their ability to communicate to their wing members. In fact. General Watts would visit the newspaper shop, taking a secret backdoor to get a weekly brief on the contents of his newspaper.As an editor, I capitalized on getting information from our wing's current operations shoppe, where I was able to learn about many of the humanitarian missions that made up the front page section of the newspaper.

Who can forget 15 months in paradise? While in Guam, I worked as a media relations specialist and editor. During this first tour, I learned the basic tenets of media relations from my boss, Katie Cutler.Katie taught me how to learn how to pitch the media effectively as well as write for the local newspaper and national publications. She was such a great supervisor that I named my youngest daughter after her.

While completing my first degree, I worked first as a sports writer and then finished my career as a sports editor for the Vidette. Most of my coverage focused on women's sports. To the ISU assistant sports information director, I was a ground breaker. Truthfully, I saw the opportunity to get more hours by covering women's volleyball and basketball. And, while I did cover some varsity football and baseball, I became a major fan of the way women played both volleyball and basketball.