Matt Schmid Email & Phone Number

Costa Mesa, Ca, Us

Driving AI adoption, integration for GTM excellence and pipeline growth in the banking vertical:• Accelerate messaging, positioning, and content across several products.• Leverage AI tools to fuel demand for sales teams and channel partners.• Recognized as an AI leader and practitioner at MeridianLink.Shaping AI product development for banks, financial institutions:• Product marketing lead for AI product development, ensuring strong market alignment.• Lead go-to-market strategy for line of AI-powered tools aimed at banking personas.

Boston, Massachusetts, Us

• Segments met and exceeded (+18%) 2022 sales goals; rebuilt collateral, sales tools, content.• Go-to-market plans for two rebuilt product segments. Tapped for global GTM program mgr• Drive positioning, messaging, website content, webinars, videos, sell sheets, white papers, presentations• Sales enablement tools, competitive intelligence, persona selling guides, product how-to-sell Zooms• Created, produced, presented, demand-gen webinars, both Everbridge and marketing partnersI bring products to market, drive campaigns, and prep the sales team.

Boston, Massachusetts, Us

• Built marketing from ground up to TWO record 12-mo/YOY on 30% & 32% increase in sales.• New product launch into M&A scenario for an SMB, channel-partner sales reliant SaaS business • Product management collaboration, personas, customer facing content, new MarTech stack (HubSpot)• Grew lead-scoring list in a content marketing demand generation strategy + partner business devA member of the RedSky Technologies management team, I was responsible for all aspects of marketing and demand gen for this 20 year-old SaaS business in the Telecom Safety sector. RedSky was acquired by Everbridge in January, 2021. A key member of the M&A transition, I moved to Everbridge Product Marketing.

Five key account clients and political campaign clients. Digital marketing and content marketing campaigns, and channel execution including email, blog, social media and PPCAMERICAN PHYSICIAN INSTITUTE - WESTMONT, IL-- Contracted as a Product Marketing Lead, competitive, -- Go-to-market strategy with steady pulse of new medical learning products-- B2C product with B2B sales cycles, purchase journeys and buyer types. KEEPER SECURITY - CHICAGO, IL-- SaaS product marketing, Messaging, Positioning, Content, Selling tools, Landing pages-- Built a content-marketing roadmap, a long-range SaaS organic lead flow engine.-- Account Based Marketing (ABM) to align Marketing and Sales to create and implement B2B demand gen programs.BABY SUPERMALL - ELGIN, IL-- All aspects of ecommerce marketing planning, execution, performance, measurement.-- Massive overhaul of PPC paid search; Increase account ROAS by 45%, reducing spend by 28%.-- Increased organic traffic by 33% in five months.WEA TRUST - MADISON, WI-- Concept to deliverable executive level marketing transformation engagement for WEA Trust (Madison, WI), $700mm health care payer. SOUTHERN IMPERIAL - ROCKFORD, IL-- Delivered complete, modern marketing strategy with optimized budget, creating a new technology-rich, automated approach to generate 20-30% qualified leads growth.-- Pushed sagging catalog business to image-based Google product listing ads (PPC) approach. Optimized AdWords and retargeting campaigns to 35% increases in leads.-- Full brand architecture plan to rein in dozens of misguided product brands.

Rockford, Illinois, Us

I created and led the marketing function and digital channel growth for MPOWR, the SaaS division of SupplyCore Inc. ✔ Go-to-market with longtime one-product SaaS software with no marketing past to a lead-rich, business development operation. Messaging strategy, positioning. Sales team readiness, tools, competitive research, battlecards.✔ Established all-new integrated digital channel strategy: PPC / SEM, gated content marketing, blog, explainer video content, social media, email, supported by performance metrics.✔ Implemented and managed all aspects of HubSpot marketing automation for campaign development, including workflows, lead nurturing, email list growth & campaigns, and SalesForce CRM integration... all built on premium content assets to trigger lead growth.

Roscoe, Il, Us

Transformed a traditional marketing manufacturer to a content-driven, lead generating global marketing program. ✔ Planned, implemented all-new marketing automation to nurture leads for sales✔ Brand new ecommerce-ready, responsive / mobile, marketing technology, content marketing for flagship website - PBC Linear, and new ecommerce for two other brands.✔ Leadership of a family of three global brands, with unique content, lead-gen via marketing campaigns driven by performance metrics.✔ Assembled team of six marketers focused on digital lead generation to support sales, drive revenue.✔ Built a B2B ecommerce environment for three websites, with quote-to-cash product configurators.Implemented new content scheduling system for efficient scheduling and management of content (blog, email, images, video, social) across three brands, using CoSchedule.

Janesville, Wisconsin, Us

Digital multi-channel marketing planning & execution, and team of 12 marketers for both brick & mortar and digital promotion operations. Led to key innovations for the website, PPC, SEO, mobile, email and social media. ★ Full content marketing strategy and execution plan, transition of current content, new content editorial calendar, new blog, social media amplification and location optimization.✔ Executed a mobile strategy including a full ecommerce site, responsive design email, local search ads. Mobile conversion up over 75% and revenue increases of more than 100% YOY. ✔ On-page and off-page search engine optimization (SEO) program, tagging overhaul, all-new landing page copy, optimize existing content areas. 17% avg YOY organic traffic & revenue growth for 12 months straight.✔ Grew email list nearly 400% organically (over 160,000 subscribers) over two years that lead to an increase of ecommerce and offline revenues by $300k, and enhanced brand equity.✔ Lead 7 consumermarket research studies: Online surveys, telephone interviews, focus groups that led to sweeping customer service changes.

New York, Ny, Us

Managed the direction and vision for Digital Marketing internationally by extending U.S. web marketing and demand generation practices to the Nielsen businesses in the regions, while recognizing and applying local requirements.★ Transitioned 27 international Nielsen.com sites to new positioning, fully optimized landing pages (SEO), traffic-driving thought leadership content, lead management process, local search marketing (PPC) framework, email and social media practice at the country level.✔ Developed a complete mobile marketing strategy and action plan with detailed rationale including opportunity, benefit, cost, risk, target user approach and full content plan. ✔ Created original "Top Ten" content concept seen on Nielsen.com today: https://www.nielsen.com/data-center/top-ten/✔ Moved over 1000 Nielsen-owned domains worldwide from over 400 administrative contacts across the company to a single domain management program saving over $100,000 annually in domain management costs and productivity, while providing needed brand management discipline.✔ Lead web rationalization initiative, removing administrative overhead, infrastructure, reduced costs by $350,000 over 3 years.✔ Created an internal content governance system deployed across over 200 users of the global website network globally realized time and cost savings across content creation, keyword development and site tagging.

New York, Ny, Us

Managed Nielsen.com globally, building and growing a network of country websites across all regions. Led key web programs to success in strategic integration, business effectiveness, overall value and ongoing sustainability. ★ Created and implemented centralized content localization process that included translation across 10 languages, realizing an 80% savings from previous decentralized process.✔ Managed and planned the successful development of the corporate employee portal, ensuring alignment with company strategy and branding objectives✔ Led the Global Web Steering Committee to meet goals against cross-functional objective

New York, Ny, Us

Managed Creative Services Department for developing and maintaining corporate graphic standards, brand identity, and marketing collateral across all global regions representing more than 90 countries. Also accountable for the full global corporate web site network that spanned all active markets.

New York, Ny, Us

★ All aspects of print graphic design support, including collateral development and graphics support. ★ Creator of ACNielsen corporate logo and brand identity that stood for over 10 years

Mba, Marketing; Strategy

Ba, Graphic Design