• Produced e-commerce design solutions for various clients and their multiple retail partners.• Developed brand and campaign styleguides creating key visuals, photography, icons, type and color guidelines.• Art directed rollout of key visuals to various banner sizes, e-commerce platforms and in-store features.• Oversaw and designed retail brand e-commerce stores (Amazon, Hy-Vee, Kroger) for multiple clients.• Worked in tandem with creative directors and team to brainstorm e-commerce strategy, artistic direction, copy and activations.• Built extensive pre-production guidance and art directed food styling photoshoots.

• Conceived and executed seasonal visual identity, interior graphics and merchandising displays for Party City.• Expanded seasonal artwork into a cost effective integrated marketing strategy, enhancing Party’s City’s social media, web advertising, mobile apps, and email blasts.• Created visual and environmental designs from the ground up for new retail concepts.• Orchestrated multiple design concepts and marketing strategies for nationwide, seasonal pop-up stores.• Developed and designed modular exterior window displays for all Party City stores.• Created graphics for permanent in-store fixtures, short-term product merchandisers and POP displays.• Supported industrial design team with creation of trade show graphics and wraps.• Designed targeted outdoor advertising for seasonal product.

• Conceived and designed new packaging, product line extensions, and updated existing packaging, focused on primary client General Mills’ brands: Big G Cereals, Yoplait, Go-Gurt, Fruit Snacks, Nature Valley, Betty Crocker, Pillsbury, Progresso, Chex Mix and Totino’s.• Art directed food styling photoshoots and external illustration needs.• Created unique, kid-fun illustrations and engagement activities in diverse styles for numerous packages and promotions that generated a secondary social media buzz.• Integral team leader in developing and designing promotional campaigns that were executed over multiple product lines.• Collaborated with multiple entertainment property partners to produce licensed products and co-branded promotions for Disney, Nickelodeon, DC Comics, Marvel Comics, Star Wars, Dreamworks, Warner Brothers, Universal, Activision and Sanrio.• Designed a wide variety of marketing and promotional materials including premiums, POP displays, shippers, recipe booklets, sales rep materials, freezer clings, floor clings and FSIs.• Illustrated Go-Gurt promotional premiums so popular, triple the amount were required for fulfillment.• Leadership with in-house strategy sessions and final presentations to clients.• Worked in tandem with leadership for large-scale ideation sessions, managing small group break-outs with clients and other agency partners.• Partnered closely with production staff providing guidance and direction to ensure quality of final designs.

• Conceived and executed print and digital marketing materials promoting undergraduate pharmacy classes and online continuing education classes• Developed and animated online, flash-based educational materials• Collaborated with teaching staff in creation of print and digital educational materials• Maintained and populated three distinct websites.

• Designed and illustrated mass-market headwear and accessory lines for Target, Wal-Mart, Hot Topic and Lids.• Created licensed headwear and apparel in partnership with Disney, Pixar, Warner Brothers, DC Comics, Star Wars, and Universal Studios.• Developed relationships with licensors to create fashion-forward apparel lines.• Designed unique, store-branded headwear for Gander Mountain and Cabela’s.• Created marketing materials for sales force.

Conceived, plotted and wrote "Haven: The Broken City" for DC Comics.