Matt Schuster Email & Phone Number

New York, NY, US

• Produced e-commerce design solutions for various clients and their multiple retail partners.
• Developed brand and campaign styleguides creating key visuals, photography, icons, type and color guidelines.
• Art directed rollout of key visuals to various banner sizes, e-commerce platforms and in-store features.
• Oversaw and designed retail brand e-commerce stores (Amazon, Hy-Vee, Kroger) for multiple clients.
• Worked in tandem with creative directors and team to brainstorm e-commerce strategy, artistic direction, copy and activations.
• Built extensive pre-production guidance and art directed food styling photoshoots.

US

• Conceived and executed seasonal visual identity, interior graphics and merchandising displays for Party City.
• Expanded seasonal artwork into a cost effective integrated marketing strategy, enhancing Party’s City’s social media, web advertising, mobile apps, and email blasts.
• Created visual and environmental designs from the ground up for new retail concepts.
• Orchestrated multiple design concepts and marketing strategies for nationwide, seasonal pop-up stores.
• Developed and designed modular exterior window displays for all Party City stores.
• Created graphics for permanent in-store fixtures, short-term product merchandisers and POP displays.

US

• Conceived and designed new packaging, product line extensions, and updated existing packaging, focused on primary client General Mills’ brands: Big G Cereals, Yoplait, Go-Gurt, Fruit Snacks, Nature Valley, Betty.
• Art directed food styling photoshoots and external illustration needs.
• Created unique, kid-fun illustrations and engagement activities in diverse styles for numerous packages and promotions that generated a secondary social media buzz.
• Integral team leader in developing and designing promotional campaigns that were executed over multiple product lines.
• Collaborated with multiple entertainment property partners to produce licensed products and co-branded promotions for Disney, Nickelodeon, DC Comics, Marvel Comics, Star Wars, Dreamworks, Warner Brothers, Universal.
• Designed a wide variety of marketing and promotional materials including premiums, POP displays, shippers, recipe booklets, sales rep materials, freezer clings, floor clings and FSIs.

Minneapolis And St. Paul, Minnesota, US

• Conceived and executed print and digital marketing materials promoting undergraduate pharmacy classes and online continuing education classes
• Developed and animated online, flash-based educational materials
• Collaborated with teaching staff in creation of print and digital educational materials
• Maintained and populated three distinct websites.

US

• Designed and illustrated mass-market headwear and accessory lines for Target, Wal-Mart, Hot Topic and Lids.
• Created licensed headwear and apparel in partnership with Disney, Pixar, Warner Brothers, DC Comics, Star Wars, and Universal Studios.
• Developed relationships with licensors to create fashion-forward apparel lines.
• Designed unique, store-branded headwear for Gander Mountain and Cabela’s.
• Created marketing materials for sales force.

Burbank, California, US

Conceived, plotted and wrote "Haven: The Broken City" for DC Comics.