Building on successful elements of prior work in logistics to develop a new approach to feature-enabling partnerships for Google Commerce that allows merchants to engage with Google on their preferred terms, while ensuring our users have high-quality experiences. Worked on value proposition design, partnership strategy, partnership execution, and GTM.

Leaned into logistics as a key strategic initiative for Shopping. Iterated through three different business models: turn-key, store-based fulfillment, first-party virtualized warehouse fulfillment, and third-party virtualized warehouse fulfillment. Developed business models, partnership strategies, and GTM strategies for each, as well as executed key partnerships.

Functioned as an internal strategy consultant to a BD team that supported emerging products for retailers interacting with Google users/shoppers, primarily focused on business model, partnership strategy, and GTM strategy development. Also provided diligence, modeling, and post-close support for acquisitions and large partnerships. Developed BD priorities for high-risk / high-reward projects, then provided differential support to those PM & ENG teams. Specific projects included driving Shopping expansion into new countries; developing differentiated shopping experiences for strategic product categories, with initial emphasis on apparel; adopting the discipline of customer segmentation; developing an on-Google transactions product for SMBs; and, closing the logistics gap.

Was the lead business analyst for acquisition of Softcard/ISIS mobile wallet & tap payload technology, including incentive design and modeling; after deal execution, led the implementation with Verizon. Provided ad-hoc strategy support for leadership team, primarily focused on hardware and app distribution.

Led a product management and usability "surge" for an internally-developed, cloud-based tool that enables BCG teams and their clients to collaborate during org design and transformation projects. Developed extensive patent materials for that tool. Successfully supervised deployments of the tool as a core member of case teams' PMOs and as an org design topic expert.

Organizational design and effectiveness, post-merger integration, change management

Specialized in marketing strategy, including work in consumer insight, new product development, growth strategy, branding, marketing effectiveness / ROMI. First early promote to consultant in the West Coast system in ~10 years.

Provided go-to-market support for products developed at Atlas Load Bearing Equipment. Applied a quantitative approach to pricing, messaging, branding, and overall marketing strategy. Also utilized quantitative data to inform a near-term product roadmap.

Developed an ergonomic device for law enforcement officers that utilizes the unique properties of composite materials to help them safely carry their duty belts. Developed and managed initial go-to market strategy; proved product-market fit; provided management and analysis support during acquisition process. Acquired by 5.11 Tactical, a global supplier of law enforcement and military equipment.

Taught human-centered design methods and helped students address design challenges. Held office hours, prepared course plans, taught labs, mentored students, and built community.

Designed product features, evaluated design tools, refined development processes, investigated the ROI of a BI suite, and introduced a decision-analytic product portfolio management initiative.

Early product manager on the entrepreneurial team behind Autodesk's Inventor Publisher; performed competitive benchmarking and qualitative customer research; championed storyboard UI architecture; designed and specified features

Created concepts for the expansion of the Fuego brand of outdoor living equipment.

Co-led a team to create methodology/tools for data-driven user interface design, supporting the deployment of a new user interface type and created documentation to facilitate company-wide adoption.