Hi, I'm Matt Scroggs, a digital marketing strategist. For two decades I served as the senior digital marketer for several global, iconic brands. Today, I'm the chief marketing officer at RivalMind, an agency 100% dedicated to helping companies thrive by driving transformational growth through innovative digital marketing. I'm also a lifelong Cubs fan, a faithful family man, and a web analytics junkie—relentlessly tracking conversions, loyalty, and advocacy, which are often as elusive as the pennant!RivalMind is an agency born out of a desire to offer all businesses the digital marketing expertise and resources available to the world's largest companies. Our teams are truly exceptional—web design, search marketing, social media management, and video/studio solutions. As such, I see amazing results every day. Not just statistical or financial, but life changing.Of all our services, I'm most often asked about the true impact of SEO. The asker is typically interested in ROI and has a business or nonprofit in mind… "I'm sure SEO works for J.D. Power, with a household name and a hefty budget, but is it worthwhile for smaller organizations?"The answer is categorically, yes.My sister is the founder of a small nonprofit that provides trauma therapy to young victims of human trafficking. Her website exists to educate potential donors and raise financial support. Her need for visibility is great, her resources are few, yet she drives traffic and funding through search engine optimization, a solid content strategy, and consistent social engagement. The SEO-ROI is immeasurable.Search engine optimization (and web marketing generally) proves to have enormous economic and social implications for small and large organizations alike. For the most part, Google maintains a level playing field. So, while 89% of consumers begin their buying process with a search engine, all businesses are given equal opportunity to rank on page one. But, to rank on page one, marketers must learn to play ball with a keen understanding of the rules, strategy, and commitment.I love the game. I often teach the benefits and fundamentals of digital marketing to those with a desire to learn. So, if you want to stay in touch or get access to the free information I share, click the blue "Follow" button above. – Matt